Skip to content
MarketScale
Demo
Creator Hubs›Position Imaging
Position Imaging logo

News, updates, and expert insights from Position Imaging.

Position Imaging delivers real-time precision asset tracking powered by computer vision and RF technology for supply chain, retail, travel and beyond. Follow this channel for the latest from Position Imaging: product news, expert perspectives, and updates from the team.

64 episodesVisit website ↗
Channel Brief·Position Imaging · 64 episodes
Updated Jan 27, 2025

Package delivery logistics shift from friction to automation

Position Imaging argues that laser guidance, computer vision, and self-service retrieval are converting logistics from a cost center into a competitive advantage. The channel backs this with market size projections and adoption stories.

Position Imaging's thesis is that package management and retail fulfillment have reached an inflection point where technology must eliminate manual friction and enable self-service. The channel supports this by documenting the shift from lockers and staff-dependent systems to laser-guided retrieval and AI-powered rooms, and by pointing to the scale of the opportunity: BOPIS alone reached $95 billion in 2022 and is projected to exceed $700 billion by 2027.

Drawn from Captivating Introduction: Laser-Guided Package… and 3 more →

“The system is reliant on computer vision rather than physical barriers such as lockers.”

Intelligent Tech Revolutionizing the Package Delivery Space: A Deep Dive into Position Imaging

By the numbers

$700B

Global BOPIS market projection by 2027

$95B

BOPIS spending in 2022

76%

Of US adults now shop online

2/3

Of US retail chains now offer click-and-collect

What the channel argues

DataBOPIS reached $95 billion in 2022, representing only 9% of e-commerce, signaling massive growth potential.→
InsightPosition Imaging's laser-guided system transforms package retrieval from routine to memorable in urban environments.→
DataTwo-thirds of US retail chains now offer click-and-collect services, requiring frictionless self-service technology.→
Data76% of US adults now shop online, driving pressure on logistics and multifamily housing infrastructure.→
DataExperts predict mail-to-parcel parity by 2025, forcing courier and postal services to rethink operations.→
DataSelf-checkout usage has grown 30%, and 73% of shoppers prefer handling returns independently.→

What you'll learn

•BOPIS represents a $700 billion opportunity by 2027, but retailers must provide friction-free self-service experiences to capture it.
•Laser guidance and computer vision eliminate the need for physical lockers while preventing theft, fundamentally changing package room design.
•Retail stores are becoming mini-logistics and fulfillment centers, with proximity to customers reducing shipping costs and delivery times.
•The shift from mail to parcel delivery will reach parity by 2025, creating acute operational challenges for multifamily and residential properties.
•Position Imaging's iPickup clips and access points use patented technology to enable self-service retrieval across diverse use cases.

What to do about it

→Audit your package management workflow for friction points, then pilot an automated system like iPickup Access Point or Smart Package Room to measure efficiency gains.
→If you operate retail, evaluate converting store locations into fulfillment hubs to slash shipping costs and improve delivery speed to nearby customers.
→For multifamily or residential operators, implement a smart package room solution now to prepare for the predicted mail-to-parcel parity in 2025.

Who and what shows up

Greg Brandner

Head of Marketing, Position Imaging

Discusses omni-channel shopping trends, BOPIS adoption, and self-service retail technology on the Intelligent Logistics Podcast.

Shelly Peterson

Senior Director, Smart Package Room

Discusses the growing demand for seamless package management in residential developments and Position Imaging's tracking technology.

Matthew Knopf

VP of Partnership, Position Imaging

Discusses consumer buying habit shifts, omni-channel shopping, and retail technology trends on the Intelligent Logistics Podcast.

Netflix

Media and entertainment company

Adopted Position Imaging's computer vision-based package delivery system, validating the technology's security and functionality.

Questions this channel answers

Q

Why is BOPIS still only 9% of e-commerce if it is so popular?

BOPIS reached $95 billion in 2022 but represents only 9% of total e-commerce, indicating the channel is still in early adoption despite two-thirds of US retail chains offering it. This gap suggests friction and technology barriers remain.

Self-Service BOPIS and Other Retail Trends →
Q

How does Position Imaging prevent theft without physical lockers?

Position Imaging uses computer vision and AI-powered tracking to identify packages and users without physical barriers. The system proved skeptics wrong by delivering both security and user experience without lockers.

Intelligent Tech Revolutionizing the Package Delivery Sp… →
Q

Why are retailers turning stores into fulfillment centers?

Geographic proximity of fulfillment to customers reduces shipping costs and delivery times, turning stores into mini-logistics hubs. This hybrid model benefits both retailers and customers.

The Future of Retail eCommerce with iPickup →
Q

What is driving the shift from mail to parcel delivery?

Online shopping adoption, particularly the American preference for convenience and e-commerce growth, is shifting delivery volumes toward parcels. Experts predict an equal mail-to-parcel ratio by 2025.

The Need for Smart Package Management Solutions →
Q

What consumer trends justify investment in self-service package technology?

Self-checkout usage has grown 30%, and 73% of shoppers prefer handling returns independently, signaling that consumers actively demand self-service options across retail touchpoints.

The Impact and Future of Self-Service in Retail: Insight… →
Topics:BOPIS and click-and-collectSmart Package Room and iPickup Access PointLaser-guided and computer vision package retrievalOmni-channel retail and fulfillmentMultifamily and residential package management
Themes:Automation eliminates manual friction in logisticsSelf-service and computer vision replace physical infrastructureRetail is becoming distributed logistics

Industry context

Logistics automation is advancing from pilot stage to operational deployment in 2026, with AI and robotics reshaping warehouse and supply chain infrastructure across major carriers and third-party providers.

Want a show like this for your brand?

MarketScale produces and distributes branded shows like Position Imaging for B2B companies.

Build your show →