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News, updates, and expert insights from Position Imaging.

Position Imaging delivers real-time precision asset tracking powered by computer vision and RF technology for supply chain, retail, travel and beyond. Follow this channel for the latest from Position Imaging: product news, expert perspectives, and updates from the team.

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Channel Brief·Position Imaging · 64 episodes
Updated Jan 27, 2025

Package delivery tech transforms retail and logistics operations

Position Imaging's automated solutions address surging e-commerce parcel volumes and retail labor shortages through laser guidance, computer vision, and self-service package management.

Position Imaging argues that the shift from mail-dominant to parcel-dominant delivery, combined with explosive online shopping growth, demands automated technology at the last-mile. The channel repeatedly documents this thesis through real deployments: laser-guided package retrieval in urban environments, AI-powered Smart Package Rooms in multifamily housing, and computer vision systems in retail stores. The proof pattern is consistent: show the market pressure, then show Position Imaging's technology solving it.

Drawn from Captivating Introduction: Laser-Guided Package… and 2 more →

“Critics argued without physical barriers such as lockers, the system would be susceptible to theft. However, the company stood firm.”

Intelligent Tech Revolutionizing the Package Delivery Space: A Deep Dive into Position Imaging

By the numbers

76%

of U.S. adults now shop online

$95B

BOPIS spending in 2022, only 9% of e-commerce

67%

of U.S. retail chains offering click-and-collect services

30%

growth in self-checkout usage post-pandemic

What the channel argues

DataBOPIS market projected to exceed $700 billion by 2027, up from $95 billion in 2022.→
InsightPosition Imaging operates as a New Hampshire-based developer using computer vision and AI to eliminate theft without physical lockers.→
DataTwo-thirds of U.S. retail chains now offer click-and-collect services, but friction remains in the self-service experience.→
InsightExperts predict equal mail-to-parcel ratio by 2025, forcing logistics networks to rethink operations.→
DataSelf-checkout usage grew 30 percent and 73 percent of shoppers prefer handling returns independently.→
InsightRetail landscape is shifting from traditional stores to fulfillment centers, with proximity to customers reducing shipping costs.→

What you'll learn

•Online shopping now accounts for only 9 percent of e-commerce, indicating massive untapped BOPIS growth potential.
•Smart Package Rooms using AI eliminate lost packages and resident frustration in multifamily housing without traditional lock-based infrastructure.
•Retailers converting stores into mini-logistics centers can slash delivery costs by positioning fulfillment closer to end customers.
•Position Imaging's iPickup clips and computer vision technology address both labor shortages and consumer demand for frictionless self-service.
•Parcel delivery is displacing traditional mail faster than expected, requiring automated solutions to prevent logistics bottlenecks.

What to do about it

→Audit your last-mile package handling infrastructure for theft risk and friction points; evaluate AI-powered alternatives like Position Imaging's Smart Package Room for multifamily or retail environments.
→Map your retail footprint for dual-use potential as fulfillment centers to reduce shipping costs and meet BOPIS demand, which is growing toward $700 billion by 2027.
→Implement self-service automation in store pickup and returns to match the 30 percent growth in self-checkout adoption and 73 percent consumer preference for independent handling.

Who and what shows up

Greg Brandner

Head of Marketing, Position Imaging

Discussed retail omni-channel trends and BOPIS adoption patterns driving demand for Position Imaging solutions.

Greg Brantner

Director of Marketing, Position Imaging

Hosted Intelligent Logistics Podcast discussions on consumer behavior shifts and self-service retail automation.

Matthew Knopf

VP of Partnership, Position Imaging

Co-hosted podcast discussions on omni-channel shopping trends and technology adoption in retail.

Shelly Peterson

Senior Director, Smart Package Room

Discussed advanced package tracking solutions and seamless package management for residential developments.

Netflix

Logistics adopter

Validated Position Imaging's system by adopting it for package management functionality.

Questions this channel answers

Q

Why do parcel volumes threaten logistics networks?

Online shopping adoption by 76 percent of adults is pushing parcel delivery toward parity with traditional mail by 2025, overwhelming legacy sorting and delivery infrastructure designed for mail-first operations.

The Need for Smart Package Management Solutions →
Q

How can BOPIS grow from 9 percent to dominant market share?

Two-thirds of U.S. retail chains already offer click-and-collect, but friction in the self-service experience remains. Technology improvements and seamless fulfillment positioning can unlock the remaining market as BOPIS is projected to exceed $700 billion by 2027.

Self-Service BOPIS and Other Retail Trends →
Q

What makes AI-powered package systems more effective than locked lockers?

Computer vision and tracking eliminate theft concerns without physical barriers, transforming initial skepticism into adoption by major companies, while improving the customer experience.

Intelligent Tech Revolutionizing the Package Delivery Sp… →
Q

How can retailers reduce shipping costs while speeding delivery?

Converting stores into fulfillment centers leverages geographic proximity to customers, lowering shipping costs and enabling faster fulfillment compared to centralized distribution.

The Future of Retail eCommerce with iPickup →
Topics:Buy Online Pick Up In Store (BOPIS)Smart Package Room and iPickup Access PointLaser-guided package retrievalSelf-service retail automationMultifamily package management
Themes:Last-mile automation replaces skepticism with adoptionTechnology solves labor shortage by enabling self-serviceRetail convergence: stores becoming fulfillment nodes

Industry context

Buy Online Pick Up in Store (BOPIS) adoption is growing as retailers seek automated solutions to reduce last-mile costs and improve service reliability in competitive fulfillment.

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