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News, updates, and expert insights from Position Imaging.

Position Imaging delivers real-time precision asset tracking powered by computer vision and RF technology for supply chain, retail, travel and beyond. Follow this channel for the latest from Position Imaging: product news, expert perspectives, and updates from the team.

63 episodesVisit website ↗
Channel Brief·Position Imaging · 63 episodes
Updated Jan 27, 2025

Package logistics is becoming retail's killer advantage

Position Imaging argues that automated package management and click-and-collect technology are no longer nice-to-have conveniences. They are the infrastructure reshaping how retailers compete and consumers shop. The channel grounds this in market growth, adoption data, and working deployments.

Position Imaging's channel argues that logistics technology is no longer a back-office function but a competitive moat. Retailers are converting stores into fulfillment hubs, package rooms are using AI-powered retrieval, and self-service pickup is becoming table stakes. The evidence runs from market projections and adoption percentages to named customers and working installations.

Drawn from The Future of Retail eCommerce with iPickup and 2 more →

“The closest a product is to the customer, the lower the shipping costs incurred.”

The Future of Retail eCommerce with iPickup

By the numbers

$700B

Global BOPIS market projected by 2027

9%

BOPIS share of total e-commerce sales in 2022

2/3

US retail chains now offering click-and-collect services

76%

US adults who shop online today

What the channel argues

DataBOPIS captured $95 billion in 2022, but represents only 9% of e-commerce, signaling massive untapped growth.→
DataTwo-thirds of all US retail chains now offer click-and-collect services, making it table stakes.→
InsightPosition Imaging's system overcame initial skepticism about theft without physical lockers by using computer vision technology.→
Data76% of adults shop online, driving a shift where mail and parcel deliveries will reach parity by 2025.→
DataSelf-checkout usage grew 30% and 73% of shoppers prefer handling returns independently, reshaping retail operations.→
InsightPosition Imaging's iPickup clips are patented technology adaptable to clothing, food, and other delivery categories.→

What you'll learn

•BOPIS is growing 8x faster than traditional retail, with $95 billion spent in 2022 alone and $700 billion projected by 2027.
•Retailers that convert stores into fulfillment hubs cut delivery costs through geographic proximity to customers while speeding order fulfillment.
•Automated package management systems like Smart Package Room and iPickup Access Point eliminate lost packages and reduce multifamily housing resident frustration.
•Computer vision and patented clip technology enable theft-resistant delivery without physical lockers, addressing the core skeptic objection to open-access systems.
•Self-service is no longer optional: 73% of shoppers prefer independent returns handling, and 30% growth in self-checkout signals structural retail shift.

What to do about it

→Audit your current package handling process in multifamily or retail settings and benchmark against BOPIS adoption rates; two-thirds of US chains now offer click-and-collect.
→Evaluate computer vision and automated retrieval systems as a theft deterrent rather than investing solely in physical locker infrastructure.
→Convert underperforming retail square footage into micro-fulfillment hubs to capture proximity-based cost savings and accelerate same-day or next-day delivery windows.

Who and what shows up

Greg Brandner

Head of Marketing, Position Imaging

Discussed omni-channel shopping trends, BOPIS market shifts, and retail transformation on the Intelligent Logistics Podcast.

Shelly Peterson

Senior Director, Smart Package Room

Addressed growing demand for seamless package management in residential developments and how Position Imaging's tracking technology meets modern consumer needs.

Matthew Knopf

VP of Partnership, Position Imaging

Discussed staffing challenges in retail and how automation and enhanced technologies can mitigate operational friction.

Netflix

Entertainment and streaming platform

Adopted Position Imaging's computer vision-based package delivery system, validating the technology's real-world applicability and security.

Tractor Supply

Agricultural and outdoor retail chain

Participated in a pilot program with Position Imaging's iClip technology for self-service transaction and return handling.

Questions this channel answers

Q

Why is BOPIS growing so fast if it is only 9% of e-commerce?

BOPIS captured $95 billion in 2022 despite representing just 9% of e-commerce, indicating it is still in early adoption. The global market is projected to exceed $700 billion by 2027, showing rapid acceleration as more retailers build the capability.

The Global BOPIS Market →
Q

How do you prevent theft from a package system without physical lockers?

Position Imaging uses computer vision technology to track packages and recipients without requiring lockers. The system was initially met with skepticism but has proven effective and secure, adopted by customers like Netflix.

Intelligent Tech Revolutionizing the Package Delivery Sp… →
Q

What is driving the shift from mail to parcel delivery?

Online shopping has grown to 76% of US adults, and experts predict mail and parcel deliveries will reach equal volume by 2025. This puts pressure on courier services and multifamily housing operators to rethink logistics planning and delivery infrastructure.

The Need for Smart Package Management Solutions →
Q

Why should retailers care about converting stores into fulfillment centers?

Geographic proximity lowers shipping costs and accelerates delivery speed. Retailers can use existing store locations as mini-logistics hubs to compete on fast, low-cost fulfillment while maintaining brick-and-mortar presence.

The Future of Retail eCommerce with iPickup →
Q

What consumer behavior change is reshaping retail operations most?

Self-checkout usage grew 30% and 73% of shoppers now prefer handling returns independently, pushing retailers to invest in self-service technology and reduce reliance on staff-intensive checkout and return processes.

The Impact and Future of Self-Service in Retail: Insight… →
Topics:BOPIS and click-and-collectSmart Package Room and iPickup Access PointLaser-guided package retrievalRetail store-as-fulfillment-center modelComputer vision and automation in logistics
Themes:Logistics as competitive moat, not back officeTechnology trust replacing physical barriersRetail stores reimagined as fulfillment nodes

Industry context

Retail leaders increasingly optimize fulfillment through store-based operations. Profit winners are 555% more likely than laggards to be fully optimized for buy-online-pickup-in-store capabilities, with computer vision adoption driving fulfillment accuracy at scale.

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