The Impact and Future of Self-Service in Retail: Insights from Position Imaging
As the global pandemic reshapes purchasing habits, retail is undergoing significant transformation. Emerging trends like self-service are experiencing exponential growth, driven by evolving consumer expectations and the accelerating shift towards digitalization. The figures are telling, with self-checkout usage growing by an impressive 30%, and 73% of shoppers now preferring to handle returns independently. So, how is this trend shaping the future of retail? Let’s delve into some insights provided by Position Imaging, a leader in shipping and logistics technology.
Breaking Down Barriers with Smart Technology
The adoption of smart technology has been instrumental in helping retailers navigate the challenges posed by the pandemic. Position Imaging’s innovative iClip, a patented product for click-and-collect services, exemplifies this shift. It’s built for the modern shopper, offering a streamlined, secure solution for hassle-free pickups. If a customer tries to unclip an item that’s not theirs, an alarm sounds — a simple but effective safeguard for both consumers and retailers.
Real-World Impact: A Successful Pilot Program with Tractor Supply
A case in point of the potential of this technology is a pilot program conducted with Tractor Supply. Utilizing their computer vision technology, Position Imaging achieved the fastest transaction times in the world, averaging just 15 seconds per pickup. Furthermore, the Net Promoter Score (a key measure of customer satisfaction) reached an outstanding 93, reflecting the positive response from customers.
Increased Foot Traffic and Upselling Opportunities
These smart solutions not only streamline the shopping experience but also bring added benefits to retailers. For instance, retailers experiencing increased foot traffic can benefit from upselling opportunities. Position Imaging’s data indicates a significant 47% increase in upsell, cross-sell, or impulse purchases when customers use their system. The efficient pickup process leaves customers with spare time, often resulting in sparking spontaneous purchases.
A Step Towards Harmonizing Online and Offline Sales
With the ongoing integration of brick-and-mortar stores and online sales, innovations like Position Imaging’s iPickup system are key. The vision is to make iPickup the “ATM of first and last-mile delivery,” offering an effortless pickup process that seamlessly bridges the digital and physical retail spaces. With partnerships with major industry players like NCR, the future looks bright for this market-changing technology.
As self-service continues to shape the retail landscape, the key to success rests with smart, consumer-led solutions that enhance efficiency and customer satisfaction. In this context, Position Imaging’s innovative approach is not just a reaction to temporary market shifts but a strategic move towards a smarter, more efficient future of retail.
