Chip Rosales

Managing Partner Rogue Marketing Agency

For nearly 20 years, Chip has been bending the rules, asking the question “why” and looking for innovative ways to get companies noticed. This has led to a number of corporate executive roles with opportunities to lead digital marketing teams, uncover emotional differentiators and build/amplify brands. In 2009, he left corporate America to build a strategy agency of his own. You can find Chip keepin’ it Rogue performing on stages around the Dallas metroplex and rooting on the UT Longhorns… whether they’re winning or not.

Bachelor of Journalism 1994-1998
digital-marketing-1 Digital Marketing
Strategy
brand-develop Brand Development

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Recent Posts

HOW TO DELIVER MARKETING VALUE WITH STRATEGIC PRACTICALITY™

When you think of creativity at its best you probably imagine complete freedom. No holds barred… Large, healthy budgets… An ability to be everywhere… Plenty of time. But what do you do when you don’t have those luxuries? Is it possible to overcome limitations and use them as a catalyst to creative solutions?

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YOUR CPA (COST PER ACQUISITION) IS GOING UP. HERE’S WHAT TO DO ABOUT IT.

Many brands still think that attribution is tied to a single click (whether first or last), and they want to see ROI within a month or less of any given campaign kick-off. But conversion cycles are far more complex and unique now than they ever have been, and a Dallas business is competing with shops in Milwaukee.

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MARKETERS BEWARE: IGNORE TCO AT YOUR OWN PERIL

You save and you save finally collecting enough money to buy the dream house. At long last, you get through the funding process only to realize that it takes a lot more money to furnish, insure and outfit it… not to mention start repairing it – almost immediately.

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THE MARKETING PROCESS YOU NEED TO KNOW FOR BETTER RESULTS

Innovation is the lifeblood of an organization. If you’re not innovating something new then you are following a downward curve and are on your way to extinction. Yet innovation is not enough… at least not long-term. You need the people to market that innovation.

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BREAKING UP IS AVERAGE: PATIENCE IN MARKETING EXPERIMENTATION MATTERS

But if you’re like 80% of the world, mid-February is known for something else. It’s the time of year that you are breaking up with the resolutions you set for yourself… or, probably more accurately, it’s the time by which you’ve already broken up with them.

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2 EXPERT CHEF SECRETS THAT WILL BOOST YOUR MARKETING STRATEGY

First year transformation is almost always unrecognizable… With a bit of perspective it’s easy to see just how lightning-fast efforts like these truly are. And, the snowball effect on your marketing strategy plays itself out the longer you let things run, provided there’s ongoing optimization along the way.

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THE PRACTICE OF MARKETING: WHAT DOCTORS AND LAWYERS CAN TEACH US ABOUT MARKETING

Consider this: Doctors, lawyers, consultants, engineers, accountants and architects operate under “practices.” A practice is a business where an individual or a number of associated professionals are engaged in offering specialized services based upon proficient methods, processes and procedures.

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AUDIENCE BUILDING WITH ARTIFICIAL INTELLIGENCE (AI): IS IT BRILLIANT OR JUST A STRETCH?

Artificial intelligence opens exciting possibilities, but the truth is, digital marketers have always relied on algorithms to their work. From displaying ads related to key terms to sorting through a marketing automation workflow logic, the bots have been there to sort, filter, personalize, and deliver for years.

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WHAT A MUSICAL ARTIST CAN TEACH YOU ABOUT CONTENT MARKETING AND BUILDING AN AUDIENCE

Launching a new piece of content such as a blog, video, podcast, or an Infographic, is very similar to a new music artist debuting a single in hopes to get radio airplay. Just like any artist, they grind it out every day promoting their art.

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WHY YOUR AUDIENCE DOESN’T CARE ABOUT YOUR BRAND MESSAGING

In the end, you’re trying to show people why the value of your brand’s product or service far surpasses its cost. But explaining why features and differentiators are important is a big challenge, because “important” depends on how the audience interacts with your product or service…right?

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