When you think of creativity at its best you probably imagine complete freedom. No holds barred… Large, healthy budgets… An ability to be everywhere… Plenty of time. But what do you do when you don’t have those luxuries? Is it possible to overcome limitations and use them as a catalyst to creative solutions?

Many brands still think that attribution is tied to a single click (whether first or last), and they want to see ROI within a month or less of any given campaign kick-off. But conversion cycles are far more complex and unique now than they ever have been, and a Dallas business is competing with shops in Milwaukee.

You save and you save finally collecting enough money to buy the dream house. At long last, you get through the funding process only to realize that it takes a lot more money to furnish, insure and outfit it… not to mention start repairing it – almost immediately.

Innovation is the lifeblood of an organization. If you’re not innovating something new then you are following a downward curve and are on your way to extinction. Yet innovation is not enough… at least not long-term. You need the people to market that innovation.

But if you’re like 80% of the world, mid-February is known for something else. It’s the time of year that you are breaking up with the resolutions you set for yourself… or, probably more accurately, it’s the time by which you’ve already broken up with them.

First year transformation is almost always unrecognizable… With a bit of perspective it’s easy to see just how lightning-fast efforts like these truly are. And, the snowball effect on your marketing strategy plays itself out the longer you let things run, provided there’s ongoing optimization along the way.