As colleges and universities grapple with enrollment pressures, shifting student expectations, and a tightening labor market shaped by AI and automation, the demand for meaningful work-based learning experiences has grown dramatically. Research across the UK's higher education sector shows that hands-on industry engagement is becoming a leading factor in student decision-making and employability outcomes.

Experiential learning is surging in relevance. Employers are finding it harder than ever to evaluate early-career talent, while students are graduating into a labor market where more than halfabout 52%end up in roles that dont require their degree.

The debate around the return on investment (ROI) of a four-year degree has reached a fever pitch. As tuition costs rise and employers question the value of traditional credentials, higher education leaders are rethinking how to make college more career-relevant.

High schoolers are overwhelmed and not just by homework. The path to college can feel like a maze of forms, essays, and deadlines, with little guidance on where to begin.

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Artificial intelligence has become the buzzword of the moment in higher education, but for many enrollment teams, it often feels like just another layer of complexity on top of an already demanding job. Budgets are tight, teams are stretched thin, and the pressure to recruit and retain students has never been greater.