Building a Sustainable Future out of Glass and Aluminum, with Nelson Wills of Element Designs

 

What does it mean to be a “modern” architect that’s ecologically conscious? No need to string this one out, the answer is pretty simple: it lies in the materials. Some of the simplest and most gorgeous materials for interior design not only meet the aesthetic need for a visually enticing and comfortable environment, but they lead to more sustainable final products.

One of these materials is glass. It’s definitely not a new product; its first human iteration is over around 5000 years old. It’s a material that is everywhere, meets our needs, and has so much cross industry appeal. It’s a preferred feel and look for Food & Beverage, it’s on our high-end communication devices, and is an important feature in transportation. In interior design, it’s not only a visual trend that inspires employees, but it’s sustainable as well…though it hasn’t caught on in every market. According to a recent MarketScale education technology study, only 7% of college classrooms have a writable glass surface. How can designers and executives encourage more integrated glass solutions into their environments?

Our guest today, Nelson Wills, Founding Partner at Element Designs, explains why, especially with a potentially unstable climate in the next decade, simple choices like glass in buildings can make all the difference. “Glass is all around us, it’s arguably one of the safest materials known to man,” Wills said. Wills details the recyclable properties of glass, how it can insulate and generate energy, and how it prevents destruction of natural resources. With a glass industry that has grown over 30 percent in interior applications over the past decade, Wills thinks it’s time for everyone to get on board.

Another material less ingrained in human history than glass but just as practical is aluminum. It’s elemental properties give it even more recyclability than glass, and its high strength-to-weight ratio has made it an exciting building block in industries like Pro AV and Entertainment. “When we compare it to steel, it’s a much more economical and friendly material that has a lot of the same broad range of applications,” Wills said. “It has a high recycled friendly and an economical price point.”

One of aluminum’s biggest and most impactful applications comes from the transportation industry, where it’s low weight has reduced emissions and improved fuel efficiency. Wills joined us on the podcast again to discuss aluminum’s power in commercial architecture, and how anything from window and façade systems to sunshades can cut operational costs for a building, saving the Earth and business owners’ money at the same time. “Let’s use materials that are unlimited from a resource stand point and are completely sustainable,” Wills said.

For the latest news, videos, and podcasts in the AEC Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @AECMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

team
Turning Crises into Momentum: CG Infinity’s Rapid Response Consulting in Action
January 29, 2026

When operations hit critical pressure points, even the most carefully planned projects can unravel. Late-night deployments, complex integrations, and large-scale data migrations are high-stakes moments where small mistakes can threaten months of work. CG Infinity’s Rapid Response Consulting team steps in when the pressure is highest, stabilizing operations, restoring momentum, and reinforcing mission-critical initiatives—fast. Jason…

Read More
Advocacy in Action: How CG Infinity’s Salesforce Practice Puts Clients at the Center of Delivery
January 29, 2026

In today’s enterprise tech landscape, successful Salesforce implementations hinge less on shiny features and more on how well partners align with the real, day-to-day needs of the business. The firms that stand out are the ones that treat delivery as a shared mission—where strategy, execution, and accountability are woven together from the first conversation…

Read More
AI adoption strategy
Field Service Growth Depends on Leading With People, Not Just Technology
January 29, 2026

Skilled trades are facing accelerating retirements, rising customer expectations, and rapid advances in AI—putting the field service industry at a critical inflection point. Industry estimates suggest millions of frontline roles could go unfilled over the next decade, even as technology promises to automate more tasks than ever before. The stakes are high: decisions made now…

Read More
commercial leadership
Why Hotel Performance Depends on Commercial Leadership Across Sales, Marketing, and Revenue
January 28, 2026

The hospitality industry is in the middle of a structural shift toward commercial leadership. Titles like “commercial leader” and “commercial strategy” have gone from buzzwords to necessities as hotels face tighter margins, rising distribution costs, and increasingly fragmented demand. Post-pandemic recovery, accelerated digital marketing spend, and a surge in new supply have forced owners…

Read More