Why Steel is a Sturdy Contender for AEC’s Next Big Trend, with Kendal Carlson of FireRock

 

A&D professionals today have an abundance of information and options available to them when it comes to unique technology and specific building materials for every project, from product libraries to professional recommendations. So of course, they want to make the absolute best choices that are both architecturally sound, aesthetically pleasing, and financially responsible.

Kendal Carlson, vice president of new product development of FireRock Building Materials, is a building materials expert, and joined us on the podcast to explain why the trend toward creative steel use is checking all the A&D boxes for the next “big” material.

There has been significant growth in steel over the past several years and as the trend continues to rise, there are more suppliers, better price points, and products with better performance.

With all of the options available, “most people can figure out a way to incorporate this timeless look into their homes,” Carlson said. Both homeowners and business owners have started turning to steel as the aesthetic choice for their window frames.

Although steel may seem like a new window material to some, it has actually been a popular choice since Frank Lloyd Wright first used steel windows in the 1930s in Falling Water. Steel was the standard for single-pane glass, but as glass itself advanced and many started using dual pane glass for climate control, steel had to adapt to support the thicker glass, and still continues to improve every day.

Today’s steel can be thermally broken to prevent the conduction of temperature from outside the building to the inside, and has a little bit of a leg up on wood for several reasons. It can pass energy codes nationwide, especially with thermally broken profiles, and can be galvanized to prevent rust with just light bathing required to keep it looking beautiful and preventing harm.

For the latest news, videos, and podcasts in the AEC Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @AECMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Mission
Why Is the Mission of Benchmark So Important
December 23, 2025

As pharmaceutical innovation accelerates, the margin for error narrows, making quality assurance not just a regulatory necessity but a public good. Benchmark’s mission sits at the intersection of progress and protection—helping manufacturers stay aligned with FDA standards so life-saving therapies reach patients faster and safer. By keeping cleanrooms compliant and companies out of trouble, Benchmark…

Read More
Benchmark
What Is It Like for You to Be Part of the Benchmark Products Teams Now
December 23, 2025

Being part of the Benchmark Products team today means working at the intersection of precision manufacturing and deeply human collaboration, especially in the high-stakes world of cleanroom and sterility assurance solutions. As the organization grows, employees describe a culture that still feels familial—one where clear communication, personal accountability, and genuine care for customers drive…

Read More
Cleaning
Do Your Friends Ever Ask You For Cleaning Tips
December 23, 2025

In a media landscape increasingly shaped by privacy constraints, data clean rooms have emerged as a quiet but powerful way for brands to collaborate without exposing sensitive information, even if, as Will Sepsis quips, some partners would still prefer that “ignorance is bliss.” That tension—between curiosity and caution—captures the moment we’re in, where understanding…

Read More
Clean
Do You Friends Ask You For Cleaning Methods or Clean Their Home
December 23, 2025

At Benchmark Products, where cleanroom precision is part of everyday work, professionals often discover that specialized knowledge doesn’t always translate neatly into casual conversations—especially when friends jokingly wonder if you’ll critique their homes or turn them into germaphobes. The reality is that cleanroom science is about controlled environments and risk mitigation at an industrial scale,…

Read More