Why Steel is a Sturdy Contender for AEC’s Next Big Trend, with Kendal Carlson of FireRock

 

A&D professionals today have an abundance of information and options available to them when it comes to unique technology and specific building materials for every project, from product libraries to professional recommendations. So of course, they want to make the absolute best choices that are both architecturally sound, aesthetically pleasing, and financially responsible.

Kendal Carlson, vice president of new product development of FireRock Building Materials, is a building materials expert, and joined us on the podcast to explain why the trend toward creative steel use is checking all the A&D boxes for the next “big” material.

There has been significant growth in steel over the past several years and as the trend continues to rise, there are more suppliers, better price points, and products with better performance.

With all of the options available, “most people can figure out a way to incorporate this timeless look into their homes,” Carlson said. Both homeowners and business owners have started turning to steel as the aesthetic choice for their window frames.

Although steel may seem like a new window material to some, it has actually been a popular choice since Frank Lloyd Wright first used steel windows in the 1930s in Falling Water. Steel was the standard for single-pane glass, but as glass itself advanced and many started using dual pane glass for climate control, steel had to adapt to support the thicker glass, and still continues to improve every day.

Today’s steel can be thermally broken to prevent the conduction of temperature from outside the building to the inside, and has a little bit of a leg up on wood for several reasons. It can pass energy codes nationwide, especially with thermally broken profiles, and can be galvanized to prevent rust with just light bathing required to keep it looking beautiful and preventing harm.

For the latest news, videos, and podcasts in the AEC Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @AECMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

promoted
How to Succeed After Getting Promoted: Seeking Feedback, Acting with Intention, and Leading with Perspective
April 16, 2026

Stepping into a leadership role today isn’t just a step up—it’s a shift into constant visibility, where expectations arrive immediately and the margin for error narrows. As organizations flatten structures and demand faster decisions, newly promoted leaders are expected to deliver impact from the outset, often without the space to fully adjust. According to…

Read More
AI in business
A Practical Conversation About AI in Business: From Hype to Real-World Impact
April 15, 2026

Artificial intelligence has moved from buzzword to boardroom priority at a staggering pace. Yet despite widespread adoption, many organizations are still struggling to turn experimentation into measurable business value—some estimates suggest the majority of enterprise AI initiatives fail to scale successfully. As AI becomes “table stakes” across industries, the real challenge is no longer…

Read More
weekly drive-in
Metropolis: Weekly Drive-in
April 15, 2026

Metropolis “Weekly Drive In” reflects a new era of storytelling where AI meets real-world execution, turning everyday field performance into momentum. Centered on genuine conversions and local wins, the series highlights how the company is scaling not just through technology, but through visibility and shared recognition. In an emerging recognition economy, these updates act…

Read More
Drive In, Drive Out: The Rhythm of Metropolis
April 15, 2026

Behind the seemingly mundane choreography of a drive-in lies a broader story about how modern cities script behavior, turning even the simplest actions into rehearsed routines. What looks like repetition is really a quiet testament to systems designed for flow and control, where efficiency often outweighs individuality. In places like Metropolis, the rhythm of…

Read More