Why Steel is a Sturdy Contender for AEC’s Next Big Trend, with Kendal Carlson of FireRock

 

A&D professionals today have an abundance of information and options available to them when it comes to unique technology and specific building materials for every project, from product libraries to professional recommendations. So of course, they want to make the absolute best choices that are both architecturally sound, aesthetically pleasing, and financially responsible.

Kendal Carlson, vice president of new product development of FireRock Building Materials, is a building materials expert, and joined us on the podcast to explain why the trend toward creative steel use is checking all the A&D boxes for the next “big” material.

There has been significant growth in steel over the past several years and as the trend continues to rise, there are more suppliers, better price points, and products with better performance.

With all of the options available, “most people can figure out a way to incorporate this timeless look into their homes,” Carlson said. Both homeowners and business owners have started turning to steel as the aesthetic choice for their window frames.

Although steel may seem like a new window material to some, it has actually been a popular choice since Frank Lloyd Wright first used steel windows in the 1930s in Falling Water. Steel was the standard for single-pane glass, but as glass itself advanced and many started using dual pane glass for climate control, steel had to adapt to support the thicker glass, and still continues to improve every day.

Today’s steel can be thermally broken to prevent the conduction of temperature from outside the building to the inside, and has a little bit of a leg up on wood for several reasons. It can pass energy codes nationwide, especially with thermally broken profiles, and can be galvanized to prevent rust with just light bathing required to keep it looking beautiful and preventing harm.

For the latest news, videos, and podcasts in the AEC Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @AECMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

pcp
PCP Attribution Analysis
May 22, 2025

Dr. Sam Ambewadikar, RVP and Medical Director at Anthem National Accounts, joins Brent to unpack the power of primary care attribution analysis—a tool he helped pioneer to spotlight the clinical and financial impact of members not having an established PCP. Drawing from his background as a practicing pediatrician and claims analytics leader, Dr. Sam shares…

Read More
sydney health
Sydney Health Demo
May 22, 2025

In this episode, Christina Firouztash, Executive Advisor of Digital Solutions at Anthem, gives a dynamic walkthrough of the Sydney Health app—Anthem’s flagship digital member experience. Christina showcases how Sydney delivers personalized, simple, and equitable navigation across benefits, including virtual care, pharmacy, financial transparency, and social services access. From contextual chatbots and ID card access to…

Read More
pharmacy
Pharmacy Part 1
May 22, 2025

In this episode, Brent chats with Katie Brennan, National Sales Director at CarelonRx, about making pharmacy benefits more accessible, consistent, and member-friendly. Katie spotlights Carelon new advanced home delivery model, which brings the pharmacy counter—and the pharmacist—into the member’s home. With fewer retail pharmacies offering extended hours and many patients lacking reliable transportation, CarelonRx is…

Read More
inclusive care
Inclusive Care
May 22, 2025

Sammy Gonzalez, Regional Vice President at Elevance Health, joins Brent for a deeply personal and impactful conversation on health equity and inclusive care. Sammy shares a powerful story of medical misdiagnosis tied to cultural assumptions, underscoring how bias—even unintentional—can hinder care quality. He highlights Elevance’s work to improve diversity in provider networks, enhance cultural competency,…

Read More