Why Steel is a Sturdy Contender for AEC’s Next Big Trend, with Kendal Carlson of FireRock

 

A&D professionals today have an abundance of information and options available to them when it comes to unique technology and specific building materials for every project, from product libraries to professional recommendations. So of course, they want to make the absolute best choices that are both architecturally sound, aesthetically pleasing, and financially responsible.

Kendal Carlson, vice president of new product development of FireRock Building Materials, is a building materials expert, and joined us on the podcast to explain why the trend toward creative steel use is checking all the A&D boxes for the next “big” material.

There has been significant growth in steel over the past several years and as the trend continues to rise, there are more suppliers, better price points, and products with better performance.

With all of the options available, “most people can figure out a way to incorporate this timeless look into their homes,” Carlson said. Both homeowners and business owners have started turning to steel as the aesthetic choice for their window frames.

Although steel may seem like a new window material to some, it has actually been a popular choice since Frank Lloyd Wright first used steel windows in the 1930s in Falling Water. Steel was the standard for single-pane glass, but as glass itself advanced and many started using dual pane glass for climate control, steel had to adapt to support the thicker glass, and still continues to improve every day.

Today’s steel can be thermally broken to prevent the conduction of temperature from outside the building to the inside, and has a little bit of a leg up on wood for several reasons. It can pass energy codes nationwide, especially with thermally broken profiles, and can be galvanized to prevent rust with just light bathing required to keep it looking beautiful and preventing harm.

For the latest news, videos, and podcasts in the AEC Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @AECMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

medical worker shortage
Experiential Learning: A Cure for the Medical Worker Shortage with Jason Aubrey of Skilltrade
January 26, 2026

Healthcare systems across the U.S. are facing a persistent and worsening medical worker shortage, particularly in allied health roles that keep hospitals, clinics, and surgery centers running. Rural access gaps, rising tuition costs, and skepticism about the ROI of traditional degrees are colliding with urgent employer demand. At the same time, momentum is building…

Read More
Broadband
2025 Broadband Year in Review, Part 2
January 23, 2026

In this episode of Wavelengths, the Amphenol Broadband Solutions podcast, host Daniel Litwin continues his conversation with Alex Rozek, Founder and CEO of Mac Mountain, to examine how technology shifts, capital discipline, and changing consumer expectations reshaped broadband in 2025, and what those changes lock in for the future. As the broadband industry closes…

Read More
branding
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode One)
January 22, 2026

When pandemic restrictions shut down restaurants, paused travel, and compressed social lives, connection didn’t disappear; it moved closer to home. Backyards quietly emerged as important gathering spaces, offering a simple way to be together without screens, schedules, or spectacle. What began as a workaround evolved into a familiar rhythm of gathering. In that shift,…

Read More
customer movement
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Three)
January 22, 2026

As audiences tune out polished ads and lean into trust, brands are being forced to rethink how they show up for the customer. Research consistently shows that consumers rate peer-created content as more credible than traditional brand messaging, and algorithmic discovery is increasingly rewarding authenticity over polish. With AI reshaping how people search and…

Read More