How Architects Can Help Clients Form their Forever Home

 

MarketScale producer Taylor Bagley met up with notable Chicago-area designer Taryn Lund at this year’s Chicago Build Expo. Lund has built a reputation in the custom residential architecture world, working with clients to bring their ideal dream home to life. Through her years of experience she has developed a variety of “compatibility” tests and activities that she assigns her clients. These help her see projects through her clients’ eyes and assess any potential gaps in feasibility or practicality.

More About Taryn Lund

Lund received degrees in Architecture from Ball State University after showing passion for architecture and design dating back to her grade school days. After graduating, Lund began her career and gained experience in design, construction and project management among other disciplines. She currently serves as the Senior Project Manager for BGD&C Custom Homes in the Chicago area.

She is also a credentialed professional after receiving in 2018 the LEED Green Associate credential. Her expertise in green building standards allows her to work and train architects working on LEED projects.

Follow us on social media for the latest updates in B2B!

Image

Latest

filmmaking
Lights, Camera, Authenticity: Why Trusting Your Voice Is the Most Radical Move in Filmmaking Today
February 3, 2026

The entertainment industry is at a crossroads, where questions of access, authorship, and technological disruption are reshaping who gets to tell stories—and how those stories get made. From the rise of AI-assisted tools to ongoing conversations about representation and gatekeeping, filmmaking today is as much about identity and equity as it is about craft….

Read More
AI in energy
May the Agentforce Be With You: AI in Energy Services
February 3, 2026

Generative AI has moved past being a shiny demo and into the messy reality of enterprise operations—where data lives in different systems, customers expect instant answers, and security teams (rightfully) say “prove it.” In energy services specifically, even small efficiency gains matter: many retail energy providers operate on thin margins, and operational blind spots—billing…

Read More
Energy billing
Nightmare on Revenue Street: Energy Billing Edition
February 3, 2026

Energy billing is one of those things most people only think about when something goes wrong—an unusually high charge, a missing bill, a surprise shutoff notice, or a rate plan that suddenly doesn’t make sense. With smart meters, more complex pricing options, and different rules in regulated vs. deregulated markets, even a small breakdown…

Read More
career coaching
Work-Based Learning & Career Coaching with Strada Education: Closing the Gap Between Education and Opportunity
February 2, 2026

As higher education faces mounting pressure to demonstrate clear career outcomes, institutions are rethinking how learning connects to work and the role of career coaching in that process. Employers continue to report skills gaps, students are questioning the return on investment of a degree, and states are demanding stronger alignment between postsecondary education and…

Read More