Navigating the Complex Color-Choice Process with Visualization Tools

 

On this episode of MarketScale’s Architecture and Design podcast, host Tyler Kern was joined by Chameleon Power Vice President of Color Solutions Phil Kenyon.

The duo dove into the purposeful use of color across a number of industries and applications, outlining the modern-day tools and strategies that help direct those meaningful choices.

Chameleon Power provides web and mobile visualization and design solutions that have initiated large steps toward those modern color capabilities, including developing the first “upload your own photo” tool for website visualizers.

Though it may seem simple on the surface, choosing colors is a critical and complex process.

“It can be a somewhat combative experience,” he said. “A lot of the companies that we’ve worked with – we’ve gotten involved in assisting them with their color palette decisions. … We also do work with a lot of these companies by providing them with tools and expertise that assist them in understanding the process of developing your color palette.”

The method for assisting these companies in making color choices that align with their company, Kenyon said, includes gathering a team of tuned-in, artistic, talented people and hashing it out to find the perfect solution.

As Kenyon highlighted, it can get pretty granular and abstract, requiring thorough communication and shared understanding.

“They start pushing these colors around, and they’ll have maybe a shade of orange that they’re looking at. It’ll be kind of the right shade, but they’ll say, ‘I really like this shade of orange, but I want it to pop a little bit more,’” he said.

“Somebody in the manufacturing or production side of things kind of has to get inside the head of that person and figure out what a bit more ‘pop’ actually means.”

Kern and Kenyon also tackled the role of trends, best practices, using Chameleon’s tools and appropriately mapping and leveraging color data for better results, and more.

For the latest news, videos, and podcasts in the Architecture & Design Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

security technology
The Future Is Open: AI, Edge, and Ecosystems Redefine Security Technology’s Role
March 24, 2025

Industries across the board are continuing to evolve in 2025 and one of the sectors seeing the most significant evolution is security technology and access control. The rise of AI, cloud computing, and new compression standards are reshaping how security solutions are deployed and utilized. With the market expanding into new verticals and…

Read More
Leah Goldstein
The Secret to Life-Changing Drive With Professional Cyclist and Author Leah Goldstein
March 24, 2025

Some people have a moment where they answer the call to do something incredibly challenging, and some people make a life out of it. Leah Goldstein is in the second camp. Here is her track record: World champion kickboxer, first-ever female Israeli Defense Force undercover police officer, 1998 duathlon Olympic qualifier, professional cyclist, published author…

Read More
NVIDIA GTC
NVIDIA GTC 2025 Puts AI Infrastructure in the Spotlight and Applied Digital Delivers
March 22, 2025

At NVIDIA GTC 2025, the spotlight is on more than just AI models—it’s on the infrastructure that makes them possible. Applied Digital is taking center court with its cutting-edge, liquid-cooled data centers, designed to handle the demands of large-scale, high-performance computing. As AI continues to evolve at a breakneck pace, the need for powerful,…

Read More
grid stability
Data Centers Are Emerging as Key Players in Grid Stability
March 22, 2025

As energy systems face increasing strain from rising demand and the transition to renewables, flexibility is becoming the new gold standard for grid stability. Surprisingly, data centers—once seen solely as power-hungry infrastructure—are stepping up to meet the challenge. With the ability to rapidly reduce consumption or activate standby power during price spikes or grid emergencies,…

Read More