Studio Insights: Studio Acoustics & Noise Performance

Productions focus on aesthetics and functionality, but what about sound? This is often overlooked but is equally important to create seamless productions. Peter Provost, President and Director of Design of Provost Studio, and Steve Haas, CEO and Principal Consultant of SH Acoustics, talked with host Tyler Kern about reasons behind this.

Clients may accidentally forget about acoustics until something is not right. “It’s sight unseen, sound unheard, so they can get away from it, especially if the projects are driven by more aesthetic decisions,” Haas explained. However, considering acoustics in the early production stages can be a huge frustration reliever.

Recruiting sound assistance early allows examination of sound section and construction before recruiting onsite help. Haas often identifies layout mismatches that negatively impact sound, such as having an industrial kitchen or cafeteria next to studio. “Because the broadcast is such a controlled moment relative to the content, we don’t want things to be distracting,” said Hass. He continued,“When we do our job well, no one notices. Because in most cases, we’re not there to wreak havoc with aesthetics or functionality of the room. We’re there to actually compliment it and make it perform that much better.”

Provost agreed, adding that they exist to help clients think through gray areas. “You have to ask the question first to know what you need to do. We are here to help. We’re not here to try to convince somebody to do something they don’t need to do,” he said.

To learn more about SH Acoustics, visit Shacoustics.com or their social media pages. For more information about Provost Studio and their services, please head to www.provost-studio.com.

Follow us on social media for the latest updates in B2B!

Image

Latest

personal branding
Personal Branding Now Drives B2B Success, Customer Trust, and Competitive Advantage
December 5, 2025

Personal branding has rapidly shifted from a “nice-to-have” to a strategic imperative in B2B marketing, reshaping how companies communicate, differentiate, and build trust. As industries evolve and professionals take on more dynamic, multi-stream careers, visibility and authenticity have become critical assets. Key findings from the Edelman + LinkedIn Thought Leadership Impact Report show that…

Read More
IT
Real-World IT Practices Are Streamlining AV Deployments and Raising the Bar for Consistency
December 4, 2025

For years, the AV industry has discussed the long-anticipated convergence with IT—but that shift is no longer theoretical. With cloud adoption accelerating, hybrid work normalizing, and organizations rebuilding digital infrastructure after years of rapid change, AV systems now sit squarely on the IT backbone. In fact, the majority of newly upgraded conference rooms require network-centric…

Read More
ROI
ROI Case Study
December 3, 2025

Denials are no longer a slow leak in the revenue cycle—they’re a fast-moving, rule-shifting game controlled by payers, and hospitals that don’t model denial patterns in real time end up budgeting around losses they could have prevented. PayerWatch’s four-digit, client-verified ROI in 2024 shows what happens when a hospital stops reacting claim by…

Read More
coverage
Clip 2 – Fighting for Coverage: One Patient’s Story
December 3, 2025

Health insurers love to advertise themselves as guardians of care, but the real story often begins when a patient’s life no longer fits neatly into a spreadsheet. In oncology especially, “coverage” isn’t a bureaucratic checkbox—it’s the fragile bridge between a treatment that finally works and a relapse that can undo years of grit…

Read More