Why Transparency Is One Ingredient In The Formula of Creating Safe Buildings

 

As more and more architects and building designers look to achieve the top levels of LEED Green Building certification, many are looking at the materials and resources going into the construction of the building.

That can be a barrier, with manufacturers not always wanting to share information about their products, whether it be for fear of a competitor gaining proprietary information or for other reasons.

Eden Brukman, Senior Green Building Coordinator, San Francisco Department of the Environment, is a pioneer in the space after her work with the Health Product Declaration Collaborative. Brukman said it’s important to remember the manufacturer of the product certainly knows more about what the product does and what it’s made up of than regulators or advocates do; however, if they’re willing (or required through a declare certification) to share some information, it gives everyone a strong starting point.

“Transparency really is that first step. It’s not the be-all, end-all for the reformulation of the product necessarily but at least it provides some information and some indication of where we are,” Brukman said. “Whether that is for that first-tier supplier or for that manufacturer or the consumer, it provides information. Once you have that information you have a place to go from there, a way to determine where are our priorities? Where can we make changes? What is most critical for us for change?

“At the end of the day, the goal isn’t necessarily transparency. It’s a product that is safe.”

Because of work from people like Brukman, there are more weapons in the arsenal of architects as they look to gather the necessary information and for manufacturers who can point to certifications they’ve achieved. Yet, that still isn’t the final step of the process but rather one element that can help things along.

“Keep in mind, these are tools. They’re not end-points,” she said. “They’re ways to help communicate a message, a need, an understanding, a mutual communication path. I feel like often times these tools can get misunderstood or misused.”

Listen To Previous Episodes of Build for Impact Right Here!

Follow us on social media for the latest updates in B2B!

Image

Latest

SEO
SEO in the Age of AI: What CMOs and CEOs Need to Know About AEO and GEO
November 20, 2025

In an era when AI-driven search experiences are reshaping how customers discover brands, marketing leaders are navigating a confusing landscape of new acronyms, shifting behaviors, and bold industry predictions. Despite widespread claims that “SEO is dead,” the data tells a different story: organic search traffic has continued to grow even as platforms like ChatGPT, Gemini,…

Read More
From the Bench: How Research Can Help Us Build a Future-Ready Global Healthcare Workforce | Lauren Herckis | EP 18
From the Bench: How Research Can Help Us Build a Future-Ready Global Healthcare Workforce
November 20, 2025

The Care Anywhere podcast is taking listeners behind the scenes of global health workforce research with a brand-new series: From the Bench. In this kickoff episode, host Lea Sims talks with Dr. Lauren Herckis of TruMerit about how research can move from data to real-world impact — revealing how evidence, collaboration, and curiosity are driving…

Read More
purpose
Elevate Your Career Journey by Choosing Purpose, Practicing Intentionality, and Building a Culture of Belonging
November 19, 2025

Purpose doesn’t just shape what we do—it shapes how we grow. When we choose to move through our careers with intention, we start noticing the moments that build trust, the conversations that deepen understanding, and the relationships that elevate our impact. This episode of Professional Quotient digs into what it really means to show up…

Read More
Christie Linebarger
Christie Linebarger’s Journey to Leadership: Grit, Growth & Leading with Heart
November 19, 2025

Leadership conversations are shifting as companies navigate rapid change, tighter labor markets, and evolving employee expectations. Teams want leaders who show up with humility, clarity, and a genuine investment in people—traits that can’t be faked and can’t be automated. And with studies consistently linking team engagement to the quality of direct leadership, understanding how effective…

Read More