Articles

AV’s Expanding Role in Healthcare: How AV Tech Is Easing Nurse Burnout and Boosting Care

Healthcare Experience

Healthcare systems are under immense pressure to enhance patient experiences, improve outcomes, streamline operations, and address significant staffing shortages. The strain on the workforce is undeniable — the Bureau of Labor Statistics reported that hospital employment dropped by nearly 100,000 between February 2020 and September 2021. In fact, nearly one-third of healthcare professionals considered leaving…

Read More

Latest

Articles
How Icom Solved Real-World Challenges at IWCE

When cities plan parades for Super Bowl champions or ski resorts need to link radios across miles of mountain terrain, there’s no time for trial-and-error communications. That’s why Icom America brought real-world solutions to the forefront at the 2025 International Wireless Communications Expo (IWCE), showcasing how their versatile technology helps organizations solve critical operational challenges—without…

Read More
Articles
Marketing to a New Generation of B2B Buyers

With Gen Z gradually stepping into B2B decision-making roles, marketers across many industries are confronting a major pivot point: the storytelling strategies that appealed to previous generations no longer resonate on their own. According to several studies, Gen Z is expected to make up over 30 percent of the workforce by 2030 and will…

Read More
Articles
Understanding the Infrastructure of Data Centers

The rapid rise of AI technologies, cloud computing, and digital services is driving a renewed surge in electricity demand across the United States, reversing nearly two decades of flat growth. A major contributor to this trend is the exponential expansion of data centers, which are now expected to consume a growing share of the U.S….

Read More
Articles
Using Technology to Elevate Hospitality

The hospitality industry is undergoing a rapid transformation, driven by the rising expectation for hyper-effortless, personalized guest experiences. Across industries, research from McKinsey shows that 71 percent of consumers expect companies to deliver personalized interactions—raising the bar for service excellence in every sector, including hospitality. As hotels, casinos, and resorts race to meet evolving demands,…

Read More
Articles
Talking Recruiting, Retention and Everything in Between for the AV Industry

The demand for AV services accelerates, and the industry is facing a growing labor crisis. According to Field Nation, 72% of AV integrators say talent shortages are their most pressing challenge, driven by a wave of retirements, increased project complexity, and rising demand across sectors like education, healthcare, and retail. AV Integrators risk project…

Read More
Articles
How AV Integrators Can Face the Challenge of Scaling Their Services

Demand for AV integration services is becoming more complex and widespread, making it increasingly difficult for integrators to scale operations without sacrificing profitability. According to AVIXA’s 2024 Industry Outlook and Trends Analysis, the Pro AV market is projected to reach $422 billion by 2029, intensifying the need for flexible, scalable support. Amid these pressures, service…

Read More

Latest

How Branded Moving Trucks Help Storage Facilities Attract More Customers
August 1, 2025

You know that feeling when you see the same truck three times in a week? First at the grocery store, then outside your friend’s place, then stuck in traffic next to you. By the third sighting, that company name is burned into your brain. Smart storage facility owners figured this out years ago. They’re…

Read More
Winter is Coming: 9 Battle-Tested Strategies to Shield Your Commercial Property from Skyrocketing Insurance Costs
August 1, 2025

The numbers are brutal. Insurance deductibles that used to be a manageable $2,000 flat fee have morphed into percentage-based nightmares tied to property values. What was once a minor business expense can now hit six figures with a single burst pipe or ice dam incident. Meanwhile, insurance premiums have surged 20.4% on average, leaving property…

Read More
From Zero to 460% Engagement: 6 UGC Campaigns That Broke All the Rules
August 1, 2025

Picture this: You spend months crafting the perfect marketing campaign. Professional photographers, expensive equipment, polished copy. You launch it and… crickets. Meanwhile, your competitor posts a simple challenge asking customers to share their stories, and suddenly they’re swimming in engagement, leads, and brand loyalty. Sound familiar? You’re not alone. The biggest mistake brands make with…

Read More
Purpose Factory Event 2025
Lights, Camera, Action
August 1, 2025

The Purpose Factory Event 2025 emerges at a moment when organizations are being challenged to redefine what success really means. Beyond profits and projections, the gathering champions a model of growth that intertwines cultural impact with strategic vision. It’s a forum where companies explore how values can be engineered into operations, not just marketed in…

Read More
Other Articles
Why Shows like E4 are Critical for the Pro AV Industry
April 10, 2025

The Pro AV industry continues to intersect with sectors like healthcare, retail, and corporate environments, making access to hands-on product demos and direct vendor conversations more important than ever. Technologies are evolving rapidly, and end users are demanding increasingly complex solutions. According to AVIXA, the global Pro AV market is projected to reach $402…

Read More
Southwest Airlines’ Biggest Mistake? Forgetting Its Community—A Wake-Up Call for B2B Marketers
March 18, 2025

Southwest Airlines has long been synonymous with customer-friendly policies, but a recent shift in its business model has ignited controversy. The airline, once known for its no-change fees, free checked bags, and approachable customer service, has begun implementing policies that put its brand loyalty to the test. The changes including assigned seating and new…

Read More
Breaking Sound Barriers in Assistive Audio with Maile Keone
February 4, 2025

The significance of high-quality audio solutions tends to be overlooked as technological advancements often prioritize and cater to the visual appeal. But clear and intelligible sound is very much a crucial factor in many types of environments, which can range from large stadiums to modern museums. Poor audio quality can lead to fatigue, frustration,…

Read More
The New Era of Training: Bridging Real-World and Simulated Environments in Defense
January 27, 2025

The defense sector is increasingly turning to advanced simulation technologies and simulated environments in defense to better equip military operators for the complexities of modern combat scenarios. The stakes are high—technological advancements in modeling and simulation (M&S) not only enhance operational readiness but also serve as a critical deterrent against adversaries. Recent developments highlighted…

Read More
An Industry Guide for ISE 2025 and Beyond
January 24, 2025

Trade shows have long been a cornerstone of industry evolution, offering unparalleled opportunities for networking, education, and innovation. As the Pro AV and integrated systems community navigates a rapidly shifting landscape, ISE (Integrated Systems Events) continues to stand out as a global leader. With over 1,600 exhibitors and attendees from 160+ countries, ISE 2025…

Read More
The Future of Flexible Meeting Rooms: A New Partnership Between Starin, Salamander, and Jabra
September 11, 2024

With hybrid work environments becoming the norm, businesses are constantly on the lookout for adaptable solutions for meeting spaces. With shifting needs in workspace design, flexibility and ease of setup are paramount. The latest innovation, the Acadia tabletop stand, is revolutionizing video-enabled meeting rooms, offering a construction-free setup that maintains aesthetics while reducing costs. How…

Read More
Jabra and Microsoft Teams Integration: Insights from Josh Blalock and Danny Hayasaka
September 11, 2024

Craig Durr, Chief Analyst and Founder at the Collab Collective, sits down with Josh Blalock, Chief Video Evangelist and Microsoft MVP, Jabra, and Danny Hayasaka, Senior Director of Marketing and Emerging Technologies at Call One, Inc. Learn how Jabra integrates within the Microsoft Teams ecosystem and the latest AI-driven solutions, revolutionizing how we collaborate in…

Read More
Inside the Mind of a Marketing-Centric Founder
August 27, 2024

As marketing strategies become increasingly intertwined with executive decision-making, understanding how to align these functions is essential for driving business growth and staying competitive. With new technologies like AI redefining industries, there’s an emerging conversation about how marketing-centric founders can leverage these tools to stay ahead. The stakes are high—effective marketing can be the…

Read More
25 Years with Air Show Legend Sean D. Tucker: Insights from Brian Norris
August 26, 2024

For more than two decades, Brian Norris has played a pivotal role in the world of aviation. This includes his close collaboration with air show legend Sean D. Tucker. This discussion delves into the nuances of their partnership, examining the advancements in air show technology and the lasting impact they’ve had on the industry….

Read More