Articles

Southwest Airlines’ Biggest Mistake? Forgetting Its Community—A Wake-Up Call for B2B Marketers

Southwest Airlines

Southwest Airlines has long been synonymous with customer-friendly policies, but a recent shift in its business model has ignited controversy. The airline, once known for its no-change fees, free checked bags, and approachable customer service, has begun implementing policies that put its brand loyalty to the test. The changes including assigned seating and new…

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Breaking Sound Barriers in Assistive Audio with Maile Keone

The significance of high-quality audio solutions tends to be overlooked as technological advancements often prioritize and cater to the visual appeal. But clear and intelligible sound is very much a crucial factor in many types of environments, which can range from large stadiums to modern museums. Poor audio quality can lead to fatigue, frustration,…

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The New Era of Training: Bridging Real-World and Simulated Environments in Defense

The defense sector is increasingly turning to advanced simulation technologies and simulated environments in defense to better equip military operators for the complexities of modern combat scenarios. The stakes are high—technological advancements in modeling and simulation (M&S) not only enhance operational readiness but also serve as a critical deterrent against adversaries. Recent developments highlighted…

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An Industry Guide for ISE 2025 and Beyond

Trade shows have long been a cornerstone of industry evolution, offering unparalleled opportunities for networking, education, and innovation. As the Pro AV and integrated systems community navigates a rapidly shifting landscape, ISE (Integrated Systems Events) continues to stand out as a global leader. With over 1,600 exhibitors and attendees from 160+ countries, ISE 2025…

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The Future of Flexible Meeting Rooms: A New Partnership Between Starin, Salamander, and Jabra

With hybrid work environments becoming the norm, businesses are constantly on the lookout for adaptable solutions for meeting spaces. With shifting needs in workspace design, flexibility and ease of setup are paramount. The latest innovation, the Acadia tabletop stand, is revolutionizing video-enabled meeting rooms, offering a construction-free setup that maintains aesthetics while reducing costs. How…

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Jabra and Microsoft Teams Integration: Insights from Josh Blalock and Danny Hayasaka

Craig Durr, Chief Analyst and Founder at the Collab Collective, sits down with Josh Blalock, Chief Video Evangelist and Microsoft MVP, Jabra, and Danny Hayasaka, Senior Director of Marketing and Emerging Technologies at Call One, Inc. Learn how Jabra integrates within the Microsoft Teams ecosystem and the latest AI-driven solutions, revolutionizing how we collaborate in…

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Inside the Mind of a Marketing-Centric Founder

As marketing strategies become increasingly intertwined with executive decision-making, understanding how to align these functions is essential for driving business growth and staying competitive. With new technologies like AI redefining industries, there’s an emerging conversation about how marketing-centric founders can leverage these tools to stay ahead. The stakes are high—effective marketing can be the…

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workforce in security
Where Security Meets People: Building a Better Industry Through Workforce and Inclusion
March 27, 2025

The security industry is facing a moment of transformation. Amid rapid technological shifts and workforce challenges, companies are realizing that talent — recruiting it, developing it, and retaining it — is now central to long-term success. At the same time, long-overdue conversations around inclusion, representation, and culture are gaining momentum across the sector. According to…

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symmetry connect
The Hidden Power of Identity Management: How Symmetry Connect Is Reshaping Physical Security
March 27, 2025

As organizations face increasing pressure to streamline operations and secure access to sensitive facilities, identity management solutions are becoming a critical focus in the physical security space. While traditional access control handles the “how” of gaining entry, identity management tackles the “who” and “why” — automating the full lifecycle of identity onboarding, change requests, and…

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supply chain ownership
Why Total Supply Chain Ownership is the Future of Resilient Tech Manufacturing?
March 27, 2025

In a world where global supply chains are often fragile and reactive, AMAG Technology is taking a bold stance with a proactive, end-to-end approach. Total supply chain ownership—controlling everything from component sourcing to final product delivery—isn’t just a buzzword; it’s a lifeline in a volatile global market. With disruptions ranging from geopolitical tensions to material…

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Security
Reimagining Security Integration in the Age of AI and Mobile Identity
March 26, 2025

As the physical security landscape continues to evolve, system integrators find themselves at the intersection of rapid technological innovation and ever-growing client demands. Artificial intelligence and machine learning are no longer distant concepts—they’re becoming standard components of modern security solutions, from predictive threat detection to real-time analytics. At the same time, the growing adoption of…

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Other Articles
25 Years with Air Show Legend Sean D. Tucker: Insights from Brian Norris
August 26, 2024

For more than two decades, Brian Norris has played a pivotal role in the world of aviation. This includes his close collaboration with air show legend Sean D. Tucker. This discussion delves into the nuances of their partnership, examining the advancements in air show technology and the lasting impact they’ve had on the industry….

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The Liquid Fire Fishing Team’s Journey Exemplifies Navigating the Waters with Family
August 12, 2024

Oftentimes, family dynamics and hobbies can drift apart, but the Liquid Fire Fishing Team stands as a testament to what can happen when passion, family, and business converge. As the marine industry continues to grow and evolve, so too does the connection between those who navigate its waters, both literally and figuratively. With the…

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Demystifying Enterprise Energy Sources, Use Cases, and Applications
August 8, 2024

As technology continues to evolve at a rapid pace, the demand for power has reached unprecedented levels. This surge is driven by data centers, AI capabilities, and ESG requirements, placing immense strain on current power systems. Enterprise energy sources are becoming more critical than ever to address these needs. The challenge of meeting this…

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The Role of Projection in Modern Entertainment
June 28, 2024

In this episode of Pro AV Today, host Ben Thomas is joined by Christopher Whelan from Cirque du Soleil and Jason Meyer from Epson to discuss their new partnership and explore how projection technology is revolutionizing modern entertainment. This conversation dives into the ways that modern projection systems are transforming live shows and creating immersive…

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Breaking News: New TecVision Viewing Surfaces Get ISF Certification
June 12, 2024

(Spiceland, Ind.) – Two new Draper TecVision viewing surfaces have just attained certification for color accuracy from the Imaging Science Institute. TecVision XH1200X Grey and CS1100X ALR are part of a freshening up of the TecVision line of premium projection surfaces being demonstrated at InfoComm 2024. They join every TecVision surface in being ISF certified….

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Enhanced Operator Experience in 2024’s Evolving Control Room Environments Means Make the Space Ergonomic and the Technology Flexible & Reliable
May 16, 2024

In 2024, the focus within the domain of control rooms and mission-critical applications is sharply pivoting towards enhancing the operator experience. This shift is more than a trend; it’s a necessity driven by the increasing complexity of operations and the crucial role of human factors in maintaining system reliability and effectiveness. Enhanced operator experience…

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Draper Adds Commercial Sales Account Representatives
May 15, 2024

(Spiceland, Ind.) – Draper has added two Commercial Sales Account Representatives for window shades and gym equipment. John Hutson will be responsible for the Draper dealer network in the southeastern United States. John has been with Draper since 1995, holding various positions in customer service, shade sales, and AV sales. “John has covered the west…

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Businesses Should Rent Professional AV Equipment to Adapt Seamlessly to Changing Needs while Staying Current with Less Investment
April 30, 2024

Navigating the ever-changing tech landscape can be a budget nightmare for businesses, particularly when it comes to acquiring professional AV equipment.  This decision becomes particularly poignant in an era where technology outpaces the longevity of most devices, presenting a significant challenge for companies aiming to stay up-to-date without breaking the bank. As companies prepare…

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Renting AV Equipment Offers Financial and Technological Advantages
April 30, 2024

The decision to buy or rent audiovisual (AV) equipment can be quite a dilemma for businesses and institutions trying to stay current with the advancing technological landscape. The choice has actually become very pertinent as organizations adapt to the dynamic demands of modern communication and presentation needs.  With fiscal prudence and technological agility as…

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