Articles

Marketing to a New Generation of B2B Buyers

With Gen Z gradually stepping into B2B decision-making roles, marketers across many industries are confronting a major pivot point: the storytelling strategies that appealed to previous generations no longer resonate on their own. According to several studies, Gen Z is expected to make up over 30 percent of the workforce by 2030 and will…

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Understanding the Infrastructure of Data Centers

The rapid rise of AI technologies, cloud computing, and digital services is driving a renewed surge in electricity demand across the United States, reversing nearly two decades of flat growth. A major contributor to this trend is the exponential expansion of data centers, which are now expected to consume a growing share of the U.S….

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Using Technology to Elevate Hospitality

The hospitality industry is undergoing a rapid transformation, driven by the rising expectation for hyper-effortless, personalized guest experiences. Across industries, research from McKinsey shows that 71 percent of consumers expect companies to deliver personalized interactions—raising the bar for service excellence in every sector, including hospitality. As hotels, casinos, and resorts race to meet evolving demands,…

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Talking Recruiting, Retention and Everything in Between for the AV Industry

The demand for AV services accelerates, and the industry is facing a growing labor crisis. According to Field Nation, 72% of AV integrators say talent shortages are their most pressing challenge, driven by a wave of retirements, increased project complexity, and rising demand across sectors like education, healthcare, and retail. AV Integrators risk project…

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How AV Integrators Can Face the Challenge of Scaling Their Services

Demand for AV integration services is becoming more complex and widespread, making it increasingly difficult for integrators to scale operations without sacrificing profitability. According to AVIXA’s 2024 Industry Outlook and Trends Analysis, the Pro AV market is projected to reach $422 billion by 2029, intensifying the need for flexible, scalable support. Amid these pressures, service…

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Why Shows like E4 are Critical for the Pro AV Industry

The Pro AV industry continues to intersect with sectors like healthcare, retail, and corporate environments, making access to hands-on product demos and direct vendor conversations more important than ever. Technologies are evolving rapidly, and end users are demanding increasingly complex solutions. According to AVIXA, the global Pro AV market is projected to reach $402…

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Southwest Airlines’ Biggest Mistake? Forgetting Its Community—A Wake-Up Call for B2B Marketers

Southwest Airlines has long been synonymous with customer-friendly policies, but a recent shift in its business model has ignited controversy. The airline, once known for its no-change fees, free checked bags, and approachable customer service, has begun implementing policies that put its brand loyalty to the test. The changes including assigned seating and new…

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summer melt
From Freshmen to Founders: Michigan Students Take on Higher Ed’s Summer Melt Crisis with MeetYourClass
May 29, 2025

A growing number of colleges are struggling to convert applicants into enrolled students—and to keep them engaged through graduation. With Gen Z students relying heavily on familiar digital platforms like Instagram and Discord for social interaction, traditional college tools for orientation, enrollment, and community-building often miss the mark. According to research, between 10 to 40…

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Aviation maintenance
The Future of Flight Depends on Mechanics, Not Machines: How Jets MRO is Solving the Aviation Maintenance Talent Gap
May 28, 2025

Private aviation is booming—but behind the sleek jets and luxury cabins lies a hidden crisis. A looming shortage of qualified aviation maintenance technicians threatens to ground growth. According to Boeing’s 2023 Pilot and Technician Outlook, the industry will need about 690,000 new maintenance technicians by 2042. While private jet usage is skyrocketing, the infrastructure to…

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digital learning ecosystem
Stride at 25: Redefining the Digital Learning Ecosystem for Today’s K–12 Learners
May 28, 2025

As virtual learning matures and school choice accelerates across the U.S.,the 25th anniversary of Stride Inc. offers a moment to reflect on how far the digital learning ecosystem has come and where it’s headed.. Once known as K12 Inc., the company helped pioneer online education at scale. But in a landscape shaped by evolving…

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From Search (SEO) to Answers with Generative AI
May 27, 2025

In this episode of The Marketing AI SparkCast, Aby Varma—founder of Spark Novus, which partners with marketing leaders to adopt AI responsibly and strategically—hosts Mike Ensing, Founder and CEO of Revere AI. They explore how LLMs are revolutionizing search, shifting the customer journey, and forcing a new marketing playbook where brand discovery is increasingly…

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Other Articles
Breaking Sound Barriers in Assistive Audio with Maile Keone
February 4, 2025

The significance of high-quality audio solutions tends to be overlooked as technological advancements often prioritize and cater to the visual appeal. But clear and intelligible sound is very much a crucial factor in many types of environments, which can range from large stadiums to modern museums. Poor audio quality can lead to fatigue, frustration,…

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The New Era of Training: Bridging Real-World and Simulated Environments in Defense
January 27, 2025

The defense sector is increasingly turning to advanced simulation technologies and simulated environments in defense to better equip military operators for the complexities of modern combat scenarios. The stakes are high—technological advancements in modeling and simulation (M&S) not only enhance operational readiness but also serve as a critical deterrent against adversaries. Recent developments highlighted…

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An Industry Guide for ISE 2025 and Beyond
January 24, 2025

Trade shows have long been a cornerstone of industry evolution, offering unparalleled opportunities for networking, education, and innovation. As the Pro AV and integrated systems community navigates a rapidly shifting landscape, ISE (Integrated Systems Events) continues to stand out as a global leader. With over 1,600 exhibitors and attendees from 160+ countries, ISE 2025…

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The Future of Flexible Meeting Rooms: A New Partnership Between Starin, Salamander, and Jabra
September 11, 2024

With hybrid work environments becoming the norm, businesses are constantly on the lookout for adaptable solutions for meeting spaces. With shifting needs in workspace design, flexibility and ease of setup are paramount. The latest innovation, the Acadia tabletop stand, is revolutionizing video-enabled meeting rooms, offering a construction-free setup that maintains aesthetics while reducing costs. How…

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Jabra and Microsoft Teams Integration: Insights from Josh Blalock and Danny Hayasaka
September 11, 2024

Craig Durr, Chief Analyst and Founder at the Collab Collective, sits down with Josh Blalock, Chief Video Evangelist and Microsoft MVP, Jabra, and Danny Hayasaka, Senior Director of Marketing and Emerging Technologies at Call One, Inc. Learn how Jabra integrates within the Microsoft Teams ecosystem and the latest AI-driven solutions, revolutionizing how we collaborate in…

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Inside the Mind of a Marketing-Centric Founder
August 27, 2024

As marketing strategies become increasingly intertwined with executive decision-making, understanding how to align these functions is essential for driving business growth and staying competitive. With new technologies like AI redefining industries, there’s an emerging conversation about how marketing-centric founders can leverage these tools to stay ahead. The stakes are high—effective marketing can be the…

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25 Years with Air Show Legend Sean D. Tucker: Insights from Brian Norris
August 26, 2024

For more than two decades, Brian Norris has played a pivotal role in the world of aviation. This includes his close collaboration with air show legend Sean D. Tucker. This discussion delves into the nuances of their partnership, examining the advancements in air show technology and the lasting impact they’ve had on the industry….

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The Liquid Fire Fishing Team’s Journey Exemplifies Navigating the Waters with Family
August 12, 2024

Oftentimes, family dynamics and hobbies can drift apart, but the Liquid Fire Fishing Team stands as a testament to what can happen when passion, family, and business converge. As the marine industry continues to grow and evolve, so too does the connection between those who navigate its waters, both literally and figuratively. With the…

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Demystifying Enterprise Energy Sources, Use Cases, and Applications
August 8, 2024

As technology continues to evolve at a rapid pace, the demand for power has reached unprecedented levels. This surge is driven by data centers, AI capabilities, and ESG requirements, placing immense strain on current power systems. Enterprise energy sources are becoming more critical than ever to address these needs. The challenge of meeting this…

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