Articles Software & Technology

How Thoughtful Experience Design in Marketing Cloud Implementation Leads to Better Business Outcomes

Marketing Cloud Implementation

Salesforce gives organizations the ability to automate marketing, personalize outreach, and manage leads at scale—but those benefits only materialize when complex capabilities are implemented cohesively. A successful Marketing Cloud implementation requires more than individual features working in isolation. Through its Salesforce Practice, CG Infinity brings together Marketing Cloud capabilities—including Email Studio, Automation Studio, and…

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Articles Software & Technology
How CG Infinity’s Focus on Customer Advocacy Drives Better Delivery Outcomes

Strong delivery starts with advocacy—making sure customer priorities are clearly represented, consistently elevated, and never lost as work moves forward. At CG Infinity, that advocacy shows up through proactive thinking, idea-sharing, and a commitment to pushing for better outcomes at every stage of an engagement. Customer voices remain front and center, shaping decisions and…

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Articles Software & Technology
How Rapid Response Consulting Turned Team Misalignment Into Forward Motion

When organizations hit critical pressure points—missed timelines, overloaded teams, stalled initiatives, or growing team misalignment—Rapid Response Consulting provides immediate reinforcement to stabilize operations and restore momentum. At CG Infinity, rapid response isn’t just about deploying expertise quickly; it’s about integrating with intention, protecting delivery, and reducing friction when stakes are high. That philosophy is…

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Articles Software & Technology
Small Margins, Big Risks: How Fraud Hurts Texas Energy Retailers

Fraud has quietly become one of the most existential threats in Texas’s deregulated retail electricity market—because the business runs on razor-thin margins and delayed payment. Under the non-POR system overseen by the Electric Reliability Council of Texas (ERCOT), retail energy providers assume the full risk of nonpayment. With profit margins often measured in just a…

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Articles Software & Technology
Big-Brand Marketing, SMB Scale: Start with Strategy, Build on Trust and Measure What Matters

Small and medium businesses (SMBs) are facing a defining paradox in today’s digital marketplace. Access to powerful marketing technologies — from automation and CRM platforms to AI-driven analytics — has never been greater, yet cutting through the noise has never been harder. According to Salesforce’s Digital Marketing Guide for SMBs, even as these tools…

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Articles Software & Technology
Human Skills Power Real-World Marketing in the AI Era

As marketing teams adapt to tighter privacy regulations, the decline of traditional ad tracking, and the rise of social commerce, the profession is navigating a period of rapid transformation. Generative AI, automation, and data-driven personalization are reshaping how brands communicate and compete. Amid these shifts, marketers and educators alike are reexamining the skills and values…

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Articles Software & Technology
From Innovation to Impact: Corporate Success, Tech Patents, and Mentoring the Next Generation with David C. Williams

What does it mean to move beyond success into true significance? In this powerful episode of the Undisputed Podcast, Ty Bledsoe sits down with David C. Williams, tech innovator, best-selling author, and mentor who’s redefining what impact looks like. From growing up in one of the poorest corners of Dallas to leading billion-dollar automation…

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filmmaking
Lights, Camera, Authenticity: Why Trusting Your Voice Is the Most Radical Move in Filmmaking Today
February 3, 2026

The entertainment industry is at a crossroads, where questions of access, authorship, and technological disruption are reshaping who gets to tell stories—and how those stories get made. From the rise of AI-assisted tools to ongoing conversations about representation and gatekeeping, filmmaking today is as much about identity and equity as it is about craft….

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AI in energy
May the Agentforce Be With You: AI in Energy Services
February 3, 2026

Generative AI has moved past being a shiny demo and into the messy reality of enterprise operations—where data lives in different systems, customers expect instant answers, and security teams (rightfully) say “prove it.” In energy services specifically, even small efficiency gains matter: many retail energy providers operate on thin margins, and operational blind spots—billing…

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Energy billing
Nightmare on Revenue Street: Energy Billing Edition
February 3, 2026

Energy billing is one of those things most people only think about when something goes wrong—an unusually high charge, a missing bill, a surprise shutoff notice, or a rate plan that suddenly doesn’t make sense. With smart meters, more complex pricing options, and different rules in regulated vs. deregulated markets, even a small breakdown…

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career coaching
Work-Based Learning & Career Coaching with Strada Education: Closing the Gap Between Education and Opportunity
February 2, 2026

As higher education faces mounting pressure to demonstrate clear career outcomes, institutions are rethinking how learning connects to work and the role of career coaching in that process. Employers continue to report skills gaps, students are questioning the return on investment of a degree, and states are demanding stronger alignment between postsecondary education and…

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Other Articles Software & Technology
Securitas: Driving Success Through Client-Centric Security Strategies
May 26, 2025

 In today’s rapidly evolving business landscape, B2B customers expect more than just reliable services—they want proactive partners who deliver personalized value. A Deloitte study found that 62% of B2B customers made additional purchases after a positive customer service experience, underscoring how deeply customer satisfaction influences growth and retention. For security firms, this reinforces…

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Breaking Barriers: Women Leading in the Security Industry
May 26, 2025

Despite growing gender diversity in many industries, the security field continues to be largely male-dominated. However, that landscape is evolving as more women in security step into leadership roles, challenge long-standing norms, and contribute to a more inclusive culture. Through mentorship, development programs, and increased visibility, this shift is not only empowering individuals but…

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Securing the Future: AI, Risk Intelligence & The Protection of High-Value Assets
May 26, 2025

From AI-driven surveillance to dynamic mobile guarding, the way we secure commercial real estate, corporate campuses, and critical infrastructure is undergoing a major transformation. As high-value assets face increasingly complex threats, security is no longer just about cameras and guards—it’s about predictive insights, global awareness, and resilience planning. According to a Securitas discussion,…

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Unveiling Innovative Training for Specialized Data Center Security
May 25, 2025

As global reliance on data centers surges, so do the demands for highly trained security personnel to protect these mission-critical infrastructures. The complexity of modern data centers—ranging from physical access requirements to AI-integrated systems—requires a new caliber of officer. According to Uptime Institute, 60% of data center outages cost more than $100,000, emphasizing the…

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Applied Digital Ellendale AI Data Center: April 2025 Update
May 1, 2025

Progress continued throughout April at Applied Digital’s Ellendale AI Data Center, as construction efforts advanced across multiple fronts. With favorable weather conditions and a clear focus on critical infrastructure, the ELN02 site remains on track to support the growing demands of high-performance computing (HPC) and artificial intelligence. Key developments from April include: Metal jacketing installation…

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The Future of Hybrid Work: How Airtame and Jabra Are Simplifying Meeting Room Experiences with Next-Gen Tech
April 16, 2025

As organizations across the globe accelerate return-to-office initiatives, the demand for seamless hybrid work experiences has surged. According to Jabra, the shortage of small, agile meeting spaces is one of the biggest barriers to effective collaboration today. Employees expect technology that just works—without delays, glitches, or limitations—especially in compact huddle rooms where BYOD (bring…

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IABSC: Where Baggage Handling Professionals Find Their People
April 10, 2025

As baggage handling professionals, we speak a language all our own. Merge logic, tracking mechanisms, and baggage reconciliation. While the traveling public sees only their suitcase appear on the carousel, we understand the sophisticated symphony that makes it all happen. That’s exactly why the International Association of Baggage System Companies (IABSC) exists. Our secret sauce…

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DevOps Meets the Drive-Thru: How IBM WatsonX Orders is Powering AI-Driven QSR Efficiency
March 14, 2025

The drive-thru experience is evolving faster than ever, thanks to AI-powered automation and DevOps-driven innovation. Quick-service restaurants (QSRs) process thousands of orders daily, facing challenges like labor shortages, operational inconsistencies, and the need for rapid adaptation to customer demands. With AI-backed solutions, brands can optimize their workflows, cut costs, and improve customer experience. IBM…

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Agentic AI: Microsoft is Powering the Next Wave of Autonomous, Intelligent Decision-Making
March 14, 2025

Retail has long embraced automation, but now it’s taking a leap into a new frontier—autonomous decision-making. Enter agentic AI, a technology that doesn’t just automate tasks but makes real-time, intelligent decisions. With major retailers like Walmart integrating AI-driven fulfillment robots and brands such as Bath & Body Works rolling out personalized AI-powered shopping assistants,…

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