Articles Software & Technology
CG Infinity’s Rapid Response Consulting team is designed for moments when delivery is under pressure. The team integrates quickly into complex environments to stabilize operations, reinforce leadership, and keep critical initiatives moving forward without disruption. Justin Wilson, Principal at CG Infinity, describes an engagement where the team was brought in to support a data and…
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Articles Software & Technology
Small Margins, Big Risks: How Fraud Hurts Texas Energy Retailers
Fraud has quietly become one of the most existential threats in Texas’s deregulated retail electricity market—because the business runs on razor-thin margins and delayed payment. Under the non-POR system overseen by the Electric Reliability Council of Texas (ERCOT), retail energy providers assume the full risk of nonpayment. With profit margins often measured in just a…
Articles Software & Technology
Big-Brand Marketing, SMB Scale: Start with Strategy, Build on Trust and Measure What Matters
Small and medium businesses (SMBs) are facing a defining paradox in today’s digital marketplace. Access to powerful marketing technologies — from automation and CRM platforms to AI-driven analytics — has never been greater, yet cutting through the noise has never been harder. According to Salesforce’s Digital Marketing Guide for SMBs, even as these tools…
Articles Software & Technology
Human Skills Power Real-World Marketing in the AI Era
As marketing teams adapt to tighter privacy regulations, the decline of traditional ad tracking, and the rise of social commerce, the profession is navigating a period of rapid transformation. Generative AI, automation, and data-driven personalization are reshaping how brands communicate and compete. Amid these shifts, marketers and educators alike are reexamining the skills and values…
Articles Software & Technology
From Innovation to Impact: Corporate Success, Tech Patents, and Mentoring the Next Generation with David C. Williams
What does it mean to move beyond success into true significance? In this powerful episode of the Undisputed Podcast, Ty Bledsoe sits down with David C. Williams, tech innovator, best-selling author, and mentor who’s redefining what impact looks like. From growing up in one of the poorest corners of Dallas to leading billion-dollar automation…
Articles Software & Technology
Securitas: Driving Success Through Client-Centric Security Strategies
In today’s rapidly evolving business landscape, B2B customers expect more than just reliable services—they want proactive partners who deliver personalized value. A Deloitte study found that 62% of B2B customers made additional purchases after a positive customer service experience, underscoring how deeply customer satisfaction influences growth and retention. For security firms, this reinforces…
Articles Software & Technology
Breaking Barriers: Women Leading in the Security Industry
Despite growing gender diversity in many industries, the security field continues to be largely male-dominated. However, that landscape is evolving as more women in security step into leadership roles, challenge long-standing norms, and contribute to a more inclusive culture. Through mentorship, development programs, and increased visibility, this shift is not only empowering individuals but…
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Top 10 Shifts That CMO and Marketing Leaders Should Plan for in 2026 and Beyond
In this January episode of The Marketing AI SparkCast, host Aby Varma, founder of Spark Novus, which partners with marketing leaders to integrate AI responsibly and strategically, introduces a new recurring format called Marketing AI Pulse Monthly Brief. The purpose of this format is to cover the latest and most meaningful developments in AI and marketing…
Turning Crises into Momentum: CG Infinity’s Rapid Response Consulting in Action
When operations hit critical pressure points, even the most carefully planned projects can unravel. Late-night deployments, complex integrations, and large-scale data migrations are high-stakes moments where small mistakes can threaten months of work. CG Infinity’s Rapid Response Consulting team steps in when the pressure is highest, stabilizing operations, restoring momentum, and reinforcing mission-critical initiatives—fast. Jason…
Advocacy in Action: How CG Infinity’s Salesforce Practice Puts Clients at the Center of Delivery
In today’s enterprise tech landscape, successful Salesforce implementations hinge less on shiny features and more on how well partners align with the real, day-to-day needs of the business. The firms that stand out are the ones that treat delivery as a shared mission—where strategy, execution, and accountability are woven together from the first conversation…
Field Service Growth Depends on Leading With People, Not Just Technology
Skilled trades are facing accelerating retirements, rising customer expectations, and rapid advances in AI—putting the field service industry at a critical inflection point. Industry estimates suggest millions of frontline roles could go unfilled over the next decade, even as technology promises to automate more tasks than ever before. The stakes are high: decisions made now…
