Articles Software & Technology

How Thoughtful Experience Design Leads to Better Business Outcomes

business

Salesforce gives organizations the ability to automate marketing, personalize outreach, and manage leads at scale—but those benefits only materialize when complex capabilities are implemented cohesively. Through its Salesforce Practice, CG Infinity brings together Marketing Cloud capabilities—including Email Studio, Automation Studio, and Journey Builder—alongside dynamic content, Cloud Pages, and third-party lead integrations. By designing these…

Read More

Latest

Articles Software & Technology
One Team, Shared Goals: Inside CG Infinity’s Client Philosophy

Successful Salesforce initiatives rely on alignment as much as technology. When partners stay focused on delivery rather than shared priorities, projects risk meeting technical requirements without achieving real business success. The strongest outcomes come from teams that treat client priorities as the foundation for every decision. That mindset defines how Meagan Diegelman, Principal at…

Read More
Articles Software & Technology
Salesforce Works Best When Informed Judgment Comes First

Salesforce can be a powerful growth platform, but its complexity can put inexperienced organizations at a disadvantage. Without strong in-house expertise, leaders may struggle to assess recommendations, push back on unnecessary scope, or determine whether proposed solutions truly support business outcomes. Over time, this can lead to overbuilt systems, excess cost, and decisions driven…

Read More
Articles Software & Technology
How CG Infinity’s Focus on Customer Advocacy Drives Better Delivery Outcomes

Strong delivery starts with advocacy—making sure customer priorities are clearly represented, consistently elevated, and never lost as work moves forward. At CG Infinity, that advocacy shows up through proactive thinking, idea-sharing, and a commitment to pushing for better outcomes at every stage of an engagement. Customer voices remain front and center, shaping decisions and guiding…

Read More
Articles Software & Technology
CG Infinity’s Salesforce Practice Excels When Partnership Drives Outcomes

Meaningful work often comes from shared success, where customer outcomes and team outcomes are closely connected. At CG Infinity, this mindset shapes how client relationships are approached—not as transactions, but as partnerships built on collaboration, trust, and mutual accountability. The focus goes beyond delivering a solution to working side by side with customers, exchanging ideas,…

Read More
Articles Software & Technology
CG Infinity’s Salesforce Practice: Built for Adoption, Execution, and Results

Pooja Arya, VP of Delivery and Technical Solutions Leader at CG Infinity, reflects on a recent Salesforce engagement that exemplified what meaningful delivery looks like when execution, alignment, and outcomes come together. The project involved a full Salesforce implementation spanning Sales Cloud, Service Cloud, and Marketing Cloud, and was delivered on time despite significant technical…

Read More
Articles Software & Technology
How CG Infinity’s Salesforce Practice Delivers Measurable Client Impact

CG Infinity’s Salesforce practice focuses on delivering clarity, discipline, and real outcomes—helping clients avoid unnecessary spend while building only what truly drives value. With deep expertise across Marketing Cloud, Sales Cloud, and Service Cloud, CG Infinity partners closely with clients to deliver focused, high-impact solutions that make a measurable difference. Jeff Abernathy, VP of…

Read More

Latest

client
One Team, Shared Goals: Inside CG Infinity’s Client Philosophy
January 31, 2026

Successful Salesforce initiatives rely on alignment as much as technology. When partners stay focused on delivery rather than shared priorities, projects risk meeting technical requirements without achieving real business success. The strongest outcomes come from teams that treat client priorities as the foundation for every decision. That mindset defines how Meagan Diegelman, Principal at…

Read More
Salesforce
Salesforce Works Best When Informed Judgment Comes First
January 31, 2026

Salesforce can be a powerful growth platform, but its complexity can put inexperienced organizations at a disadvantage. Without strong in-house expertise, leaders may struggle to assess recommendations, push back on unnecessary scope, or determine whether proposed solutions truly support business outcomes. Over time, this can lead to overbuilt systems, excess cost, and decisions driven…

Read More
customer advocacy
How CG Infinity’s Focus on Customer Advocacy Drives Better Delivery Outcomes
January 31, 2026

Strong delivery starts with advocacy—making sure customer priorities are clearly represented, consistently elevated, and never lost as work moves forward. At CG Infinity, that advocacy shows up through proactive thinking, idea-sharing, and a commitment to pushing for better outcomes at every stage of an engagement. Customer voices remain front and center, shaping decisions and guiding…

Read More
partnership
CG Infinity’s Salesforce Practice Excels When Partnership Drives Outcomes
January 31, 2026

Meaningful work often comes from shared success, where customer outcomes and team outcomes are closely connected. At CG Infinity, this mindset shapes how client relationships are approached—not as transactions, but as partnerships built on collaboration, trust, and mutual accountability. The focus goes beyond delivering a solution to working side by side with customers, exchanging ideas,…

Read More
Other Articles Software & Technology
How Rapid Response Consulting Turned Team Misalignment Into Forward Motion
January 30, 2026

When organizations hit critical pressure points—missed timelines, overloaded teams, or stalled initiatives—Rapid Response Consulting provides immediate reinforcement to stabilize operations and restore momentum. At CG Infinity, rapid response isn’t just about deploying expertise quickly; it’s about integrating with intention, protecting delivery, and reducing friction when stakes are high. That philosophy is reflected in the experience…

Read More
When Leadership Gaps Threatened the Deal, Rapid Response Kept the Acquisition on Track
January 30, 2026

CG Infinity’s Rapid Response Consulting team is designed for moments when delivery is under pressure. The team integrates quickly into complex environments to stabilize operations, reinforce leadership, and keep critical initiatives moving forward without disruption. Justin Wilson, Principal at CG Infinity, describes an engagement where the team was brought in to support a data and…

Read More
Small Margins, Big Risks: How Fraud Hurts Texas Energy Retailers
January 6, 2026

Fraud has quietly become one of the most existential threats in Texas’s deregulated retail electricity market—because the business runs on razor-thin margins and delayed payment. Under the non-POR system overseen by the Electric Reliability Council of Texas (ERCOT), retail energy providers assume the full risk of nonpayment. With profit margins often measured in just a…

Read More
Big-Brand Marketing, SMB Scale: Start with Strategy, Build on Trust and Measure What Matters
October 22, 2025

Small and medium businesses (SMBs) are facing a defining paradox in today’s digital marketplace. Access to powerful marketing technologies — from automation and CRM platforms to AI-driven analytics — has never been greater, yet cutting through the noise has never been harder. According to Salesforce’s Digital Marketing Guide for SMBs, even as these tools…

Read More
Human Skills Power Real-World Marketing in the AI Era
October 22, 2025

As marketing teams adapt to tighter privacy regulations, the decline of traditional ad tracking, and the rise of social commerce, the profession is navigating a period of rapid transformation. Generative AI, automation, and data-driven personalization are reshaping how brands communicate and compete. Amid these shifts, marketers and educators alike are reexamining the skills and values…

Read More
From Innovation to Impact: Corporate Success, Tech Patents, and Mentoring the Next Generation with David C. Williams
September 24, 2025

What does it mean to move beyond success into true significance? In this powerful episode of the Undisputed Podcast, Ty Bledsoe sits down with David C. Williams, tech innovator, best-selling author, and mentor who’s redefining what impact looks like. From growing up in one of the poorest corners of Dallas to leading billion-dollar automation…

Read More
Securitas: Driving Success Through Client-Centric Security Strategies
May 26, 2025

 In today’s rapidly evolving business landscape, B2B customers expect more than just reliable services—they want proactive partners who deliver personalized value. A Deloitte study found that 62% of B2B customers made additional purchases after a positive customer service experience, underscoring how deeply customer satisfaction influences growth and retention. For security firms, this reinforces…

Read More
Breaking Barriers: Women Leading in the Security Industry
May 26, 2025

Despite growing gender diversity in many industries, the security field continues to be largely male-dominated. However, that landscape is evolving as more women in security step into leadership roles, challenge long-standing norms, and contribute to a more inclusive culture. Through mentorship, development programs, and increased visibility, this shift is not only empowering individuals but…

Read More
Securing the Future: AI, Risk Intelligence & The Protection of High-Value Assets
May 26, 2025

From AI-driven surveillance to dynamic mobile guarding, the way we secure commercial real estate, corporate campuses, and critical infrastructure is undergoing a major transformation. As high-value assets face increasingly complex threats, security is no longer just about cameras and guards—it’s about predictive insights, global awareness, and resilience planning. According to a Securitas discussion,…

Read More