B2B Marketing Growth Engine – Sunstone Partners
Keka Cobb, VP of Marketing and Demand Generation at Sunstone Partners, talks through the elements of the Lead Generation Plan Playbook in this Guide to B2B Marketing. She provides a step-by-step guide to creating a comprehensive lead generation plan. It includes a table of contents, frameworks, and tools to help understand and improve lead […]
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B2B Marketing Growth Engine - Sunstone Partners
Guide to B2B Marketing: Event Marketing Plan Playbook and Toolkit
In this Guide to B2B Marketing, Keka Cobb, the Vice President of Marketing – Demand Generation at Sunstone Partners presents the Event Marketing Plan Playbook and Toolkit. The Event Marketing Plan Playbook and Toolkit is a detailed and structured guide designed to assist individuals and teams in developing a robust event marketing strategy. It […]
B2B Marketing Growth Engine - Sunstone Partners
Guide to B2B Marketing: Getting Started with Generative AI
Next in the Sunstone Partners B2B Guide to Marketing series, the Generative AI round table, led by Sunstone’s Keka Cobb, covered these key points: – Exploring the potential of generative AI in B2B marketing and its ability to empower data-driven decisions and improve campaigns. – Generative AI models in B2B marketing can enhance personalized […]
B2B Marketing Growth Engine - Sunstone Partners
Guide to B2B Marketing: SEO Plan Playbook and Toolkit
To maximize your investment in Search Engine Optimization (SEO), Sunstone Partners developed an SEO Plan Playbook and Toolkit that combines both technical and strategic elements. The playbook consists of six categories with steps and action items to help you create an effective search engine optimization plan that maximizes your investment. Supporting documents and tools […]