A Bit About: Leveraging Security Systems to Drive Value in Retail: CEO Perspectives

“Through the ability to do analytics and, as well as demographic identification through surveillance systems, leveraging security systems to help retail organizations identify customers, identify patterns of purchases, traffic cloves of people are really powerful solutions,” Leiponis said.

Security systems have many applications for retail beyond their initial use case. A Bit About, a Parabit Systems podcast, host Hilary Kennedy spoke with Rob Leiponis, CEO of Parabit Systems, about how security systems can drive value in retail and improve the retail experience.

Several viable use cases enable integrated technology the potential to transcend perceived application limitations for broader value within an organization. According to Leiponis, here are ways retail systems can improve customer experience and support modern targeted marketing opportunities.

“Through the ability of analytics and, as well as demographic identification through surveillance systems, security systems help retail organizations identify customers and patterns of purchases. Traffic cloves of people are really powerful solutions,” Leiponis said.

Security departments tend to be a call center where retail is a profit center, according to Leiponis. Many customers leverage the demand and applications that security systems can provide. Security departments need to be able to fund some of these cameras, with much more acute imagery and patterns of people.

“Facial analytics has just been an incredible resource for law enforcement, as well as retail operations to be able to identify people,” Leiponis said.

Listen to hear more about how security systems can drive value in retail.

Recent Episodes

Construction is an industry where experience is currency. For many in the field, career paths become case studies in adaptability, strategic growth, and cross-functional expertise. With the U.S. construction market experiencing both highs and lows, the demand for leaders who understand field realities as well as business strategies remains critical to the industry’s success…

When a tornado tore through Oklahoma City in April, BMS CAT was already on-site before many businesses even realized the extent of the tornado damage—including Valor Physical Therapy. Thanks to an existing relationship with Valor’s affiliated hospital, the BMS CAT team was positioned to respond quickly. “We were actually on scene before they knew…

On this episode of Inside Restoration & Recovery, host Martha Lewis sits down with Shadira Jones, General Manager of BMS CAT’s Tampa office, to talk about resilience, leadership, and preparation during back-to-back hurricanes that hit the Florida coast. With less than two years at BMS CAT under her belt, Shadira was thrust into emergency…