HEAT WAVE IN JAPAN – BRUTAL AND DEADLY

An ongoing heat wave in southern Japan has killed 14 people as of Tuesday, July 17. The heat wave is striking at the worst possible time, as the country is dealing with the aftermath of horrific floods and landslides, killing 210 people last week.

Record-High Temperatures Make Rescue Operations Difficult

According to the World Meteorological Organization, a heat wave is when temperatures are at least five degrees greater than the average temperature for more than five consecutive days. In Japan, current temperatures are between four to seven degrees Celsius higher than usual.

In some locations, temperatures reached a remarkable high of 39 degrees Celsius––102 degrees Fahrenheit. Inland locations throughout Japan, including Kurashiki City in Okayama and Asakita Ward in Hiroshima, recorded the highest temperatures this year, according to Japan’s Meteorological Agency.

Heat-Related Illnesses Also Hit Aid Workers

With the brutal heat bearing down, thousands have sought medical treatment for heat stroke and heat exhaustion. Next to the victims, first responders, disaster relief workers and humanitarian aid workers are at great risk of heat-related illnesses. Also volunteers are affected. CNN reported that out of 33 people who sought medical help for heat-related conditions in Hiroshima, three were volunteers.

Extended working hours in times of crisis, limited access to drinking water and shade, lack of heat acclimation of workers as well as complicating personal health issues, such as diabetes or heart disease in first responders and other workers can all contribute to an elevated risk potential.

Breezer Mobile Cooling Products for Emergency Management

The mitigation of these risks is at the heart of every emergency response effort. Our innovative cooling products have proven to reduce hot temperatures and make conditions safer for everyone – even outdoors. They are perfect for triage areas, tents, medical treatment areas, displacement centers, relief areas, food lines and staging sites. Thanks to different air flow settings, our air coolers also dry damaged and wet spaces. With an electricity consumption similar to that of a rice cooker, our products can bring relief in disaster situations, such as this. For details, click here.

Read more at powerbreezer.com

Follow us on social media for the latest updates in B2B!

Image

Latest

Larry North
Resilience, Reinvention, and the Relentless Pursuit of Growth: Larry North’s Journey from Fitness Icon to Private Equity Leader
February 20, 2026

Entrepreneurship is being glamorized in real time. Social media highlights overnight wins, AI tools promise instant scale, and private equity is reshaping industries at a rapid clip. Yet behind every “success story” is something far less flashy: failure, adaptability, and the discipline to keep going when life hits hard. According to the U.S. Bureau…

Read More
Consulting
Consulting Reframed: Perspective, Leadership, and Impact Beyond the Client
February 19, 2026

As organizations navigate accelerating digital transformation, tighter margins, and increasing organizational complexity, the role of consultants is being re-examined. Today’s most effective consulting leaders are no longer valued simply for delivering projects, but for bringing outside perspective, cross-industry insight, and the ability to lead through ambiguity. Most large organizations today are not short on…

Read More
comedy
Laughter as a Service: How Comedy Can Power Trust, Teamwork, and Career Growth
February 19, 2026

Comedy might be the most underused business skill in your toolkit… In a world of back-to-back Zoom calls, Slack threads, and AI-generated everything, real human connection can start to feel like an afterthought. We’re moving faster than ever, but sometimes we’re listening less, reacting more, and missing the small moments that actually build trust. The…

Read More
founder-led brand
The Art of Evolution: Leading a Founder-Led Brand Into Its Next Chapter with Mary Beth Sheridan
February 19, 2026

For many retail brands, growth today isn’t just about innovation — it’s about keeping pace with customers whose expectations are evolving in real time, led by younger generations who expect brands to reflect their values and show up with cultural relevance. In fact, recent research from MG2 found that the overwhelming majority of Gen Z…

Read More