Keep Kuul: Developing a Customer Service-Centered Culture

It’s easy for companies to claim a commitment to culture, but how many of them actually practice and uphold their values in their day-to-day operations? And for the organizations that do, what are some ways to help ensure those values stick?

Ben Wulf, the CEO of Portacool in east Texas, answers these questions and more in the first episode of the Keep Kuul podcast. Portacool was started in the small town of Center, Texas and, in the 30 years since its establishment, it’s kept close ties with its community and its customers.

However, Wulf doesn’t just highlight the cooling company’s entrepreneurial and innovative spirit — he shines a light on its culture, as well.

“Customer service embodies everything that we do as an organization, and that’s where we flex our muscle and really shine in the marketplace,” Wulf said. “In everything from the time we answer the phone to the time we ship the product, we look for ways to make that experience easier, simpler and more efficient for our customer.”

The Portacool CEO revealed that there was a time several years ago when the company culture wasn’t where it is today. To turn that around, the leadership team made a renewed commitment to live, promote and advance it in the workplace.

“Culture does not get a day off,” he said. “There has to be an unwavering commitment each and every day.”

Subscribe to the Keep Kuul podcast on Apple Podcasts and Spotify to get the newest pieces of Portacool content when they’re released.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Recent Episodes

Trust in real estate is fundamental to customer loyalty. Research shows that  91% of customers are more likely to choose businesses they trust. This is particularly true in the real estate and property management industries, where clients entrust companies with significant investments. As clients increasingly seek reliable service providers, businesses that prioritize transparency, strong…

The data center sector is expanding rapidly, driven by increasing digital demands across sectors. As this growth accelerates, data centers face a workforce shortage, with projections showing the shortage could persist for the next decade. According to a 2023 report by Uptime Institute, 50% of data center operators report difficulties filling open roles. This…

The need for skilled trades professionals is growing rapidly, with workforce shortages becoming a critical concern across various industries. To bridge this gap, early education in skilled trades and strong partnerships are making these careers more accessible, starting with hands-on experiences in schools. Studies show that early education and direct involvement with trades can…