Conversation from The EDGE: The Key to High-Tech HVAC Systems? Keep It Simple

 

A sweltering summer means it’s a busy time for Bobby Marcus, vice president of controls division for Engineered Cooling Services, a division of Service Logic. On this episode of Conversations from The EDGE with Service Logic, Marcus shared his perspective on the challenges of integrating modern HVAC systems and controls.

The Internet of Things has come for air conditioning systems, and while sophisticated technology exists to make life easier, that’s not always the case. According to Marcus, there are two gaps he sees in his line of work.

The first is the gap between older legacy systems and integrating them with the standardized protocols and digital technologies now available that can provide detailed analytics and intelligent operation. And then there’s the customer’s ability to operate their high-tech system.

“The gap is the capabilities of the system versus the capabilities of the user,” Marcus said.

While he understands that modern systems can provide excellent enhancements for tech-savvy consumers, he said that “the majority of customers just want some basic controls and interface.”

He sees his job as an integrator tasked with making things simple. To do this, he consolidates individual controllers into a single web server that allows users to understand and monitor their HVAC system. He also tries to find ways to make their existing systems all function seamlessly together, so customers don’t have to throw out expensive investments.

Then comes the final and crucial part of the equation: continuous training to expand the user’s capabilities. Marcus likes to visit customers monthly or quarterly, where he can ensure proper operation and provide ongoing education.

“We want to be with them for the life of the system,” Marcus said.

For the latest news, videos, and podcasts in the Building Management Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @BuildingMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Recent Episodes

HVAC careers
View episode

For HVAC businesses, mastering online visibility and reputation management has become a critical factor in achieving success. With the internet increasingly becoming the first stop for customers seeking services, the practice of digital marketing for the HVAC industry has been gaining traction. Chris Lollini, founder and CEO of Reputation Igniter, specializes in helping businesses…

career evolution in HVAC
View episode

A career evolution in HVAC takes many paths filled with challenges and opportunities for significant growth, from technical roles to leadership. As the sector evolves, professionals must adapt and expand their skill sets to thrive in increasingly complex environments. In this episode of Straight Outta Crumpton, host Greg Crumpton engages with Tim Gillespie, the…

HVAC industry
View episode

The HVAC industry is facing a pivotal moment, where the balance between maintaining strong relationships and adapting to new technologies determines the success of companies. With rapid advancements and shifting business dynamics, those who excel are the ones who have mastered the art of connecting deeply with clients and team members alike. But how…