Skip to content
‹ Back to IndustriesSports & Entertainment

MarketScale Building Management 12/12: Making the Most of Your Space

Today’s episode of the MarketScale Building Management Podcast takes a look at the various ways that facilities can make the most of their available space. From music venues utilizing their space for multiple events, to automated parking garages, and coworking spaces, one of the objectives for each of these projects is to make the…

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

·
Share
MarketScale Building Management 12/12: Making the Most of Your Space

Free workspace

Turn your Sports & Entertainment expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Today’s episode of the MarketScale Building Management Podcast takes a look at the various ways that facilities can make the most of their available space. From music venues utilizing their space for multiple events, to automated parking garages, and coworking spaces, one of the objectives for each of these projects is to make the most of the limited amount of space at each particular facility.

A Crash Course on Coworking Spaces

Chances are you hadn’t heard of coworking spaces ten years ago, but you’ve almost certainly heard of them now. What caused this surge in the market? Mike LaRosa, Co-Found of Agora RDM, is an expert in these types of spaces. He joined the show to talk about the factors that combined to create an environment for growth and the best practices these coworking spaces should employ to maximize their success.

“As coworking has evolved, or as we like to say, space as a service has evolved, folks are identifying a slew of different ways to monetize under-utilized space,” LaRosa says. He calls the combination of factors that led to the explosion of coworking spaces as “the perfect storm”, referencing the downturn in the economy ten years ago, an increase in remote employees, and the desire of younger generations to free themselves from the tradition office setting.

Out With the Old Parking Garages, In With Automated Parking

Could we be living in the last days of the parking garage as we know it? If Yair Goldberg has his way, that answer is yes. He is the Executive Vice President of Sales and Marketing for U-Tron, a company dedicated to the design and implementation of automated parking solutions.

He explains how these systems work and why building managers can view these structures as attractive amenities for tenants. “Now parking is not just an afterthought,” Goldberg says. “It’s part of the design of the flow and the journey that users go through when they come in and out from the building.”

He says that while they may seem like a foreign concept for many drivers now, automated parking systems could one day become as common as elevators.

The Art of the Flip

How do concert venues go from one setting to the other? How much work is involved? Is technology making it any easier? On this feature segment, Sam Mosher interviews Elmer Guardado from the Missouri Theatre company to learn about how venues “flip” from event to the other.

Elmer helps define the “flip,” talks about the kind of innovations happening in the space, explains how staff coordination works, and breaks down the differences between loading in local shows and road shows.

For the latest news, videos, and podcasts in the Building Management Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @BuildingMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Sports & Entertainment starts with a company putting its venue operators, production crews, and partnership teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Rights holders and partners back the operators they know, and coverage is how they get to know yours.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Sports & Entertainment, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Sports & Entertainment expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your venue operators, production crews, and partnership teams into the articles, video, and social content Sports & Entertainment buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Sports & Entertainment Insights

USA Network lands all three race days of the Horse Racing League's 2027 debut

USA Network lands all three race days of the Horse Racing League's 2027 debut

USA Network will air all three Horse Racing League race days live in 2027, at Gulfstream Park, Keeneland and Santa Anita Park. Agency Elevate, the league's exclusive partner, sells ticketing, hospitality and sponsorship.

  • 01The 2027 Horse Racing League season is three race days, from March 13 to May 15, which suggests every year-one sponsorship and broadcast bet rides on a short window.
  • 02Commercial access runs through two outside partners: USA Network carries all three race days live, and Elevate holds exclusive ticketing, hospitality and sponsorship sales.
  • 03The calendar is the signal to watch: the league plans to grow to six race days, which would double the dates brands and tracks can plan around.

Nov 10, 2026

Skydance plans an HBO Max and Paramount+ bundle for early 2027

Skydance plans an HBO Max and Paramount+ bundle for early 2027

Skydance plans to launch a bundle of Paramount+ and HBO Max in early 2027, according to its first earnings report since completing its acquisition of Warner Bros. Discovery. CEO David Ellison said the company has an ambitious target to converge the two services onto one tech stack in roughly a year. Bundle pricing has not been announced.

  • 01Skydance plans a Paramount+ and HBO Max bundle in early 2027 as a first step toward unifying the two services.
  • 02Ellison said the company has an ambitious target to converge Paramount+ and HBO Max in roughly a year, after moving Pluto TV onto the Paramount+ platform took about 18 months.
  • 03Skydance expects at least $6 billion in run-rate synergies within three years, including at least $1.4 billion from technology.

Nov 10, 2026

MyVenue says Lambeau Field’s POS system topped 100,000 transactions

MyVenue says Lambeau Field’s POS system topped 100,000 transactions

MyVenue says its POS deployment at Lambeau Field facilitated over 100,000 food and beverage transactions at multiple Packers games. The figure covers several games and does not include a per-game or per-channel split.

  • 01The headline numbers raise a narrower question: whether self-service carried peak concession surges, but MyVenue did not publish per-game or per-channel splits.
  • 02Across the Lambeau and Halo examples, the story suggests some venue buyers weigh vendor count alongside device features.

Nov 10, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512