One Startup Wants to Fill the Safety Gap Left in Social Media Platforms

Welcome to the Safety Justice League podcast where hosts connect audiences with safety experts across industries and services. In this episode, hosts  Abby Ferri, Jason Maldonado and Jason Lucas connect with the founder of the Safety Knights, David Jaenike, to discuss how the idea came to be and what the app is all about.

Janikey spoke to the need the Safety Night community fills for subscribers and how it is different from mainstream social media platforms such as Facebook and LinkedIn. First of all, he noted how these larger platforms are not dedicated to the subject of safety which can lead to a lot of misinformation being spread. Additionally, there is the toxic aspect of these large platforms where a simple discussion can quickly become contentious.

“The benefit that Safety Knights has it’s just a smaller group and it’s just focused on safety. I think the fact that it’s a smaller group, a smaller niche community – people are just generally more polite and more open-minded. And obviously, we have guidelines – like you can’t talk about politics,” Jaenike said.

Jason Maldonado made the analogy that finding a good safety-focused community to engage with is a bit like going to a buffet. Sometimes you pick a good one and there are a lot of items on there that you like. Sometimes, you pick a bad one, and you only like one or two items on the menu.

He noted the uniqueness of Safety Knights, it’s “like going into a buffet where you like everything on the buffet, the deserts are just right, the steamed rice is ready to roll, the potstickers have a great sauce – whatever it is!”

More Like This Story:

Who Do Experts Turn To When They Have Questions?

An Executive Coach Gives Steps on How Your Team Can Own Their Responsibilities

Follow us on social media for the latest updates in B2B!

Image

Latest

One-of-a-kind shopping experiences
The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors
April 24, 2024

In the convenient world of e-commerce, big box stores are seeing a resurgence. Chains like Dick’s Sporting Goods, Walmart, and Target are experimenting with one-of-a-kind shopping experiences that can turn casual shoppers into loyal fans. In a recent Experts Talk roundtable, Allen Adamson, Co-Founder at Metaforce, highlighted how one-of-a-kind shopping experiences make for exciting […]

Read More
digital augmentations
Revolutionize Customer Engagement Through Digital Augmentations in Physical Retail
April 24, 2024

The digital transformation of retail experiences in physical stores has become crucial as big-box retailers strive to maintain their relevance and competitive edge in a digital era. These retailers are embedding interactive features and digital augmentations in their physical locations to offer unique, engaging customer experiences. This approach merges the tactile allure of in-store […]

Read More
experiences
Enthusiastic and Trained Employees can Enhance Experiences and Drive Success in Physical Retail
April 24, 2024

In today’s retail landscape, big-box retailers are emphasizing the importance of their physical locations, even as the digital marketplace continues to expand. Stores like Dick’s Sporting Goods and Walmart are not just maintaining their brick-and-mortar presence but are actively enhancing it with features like interactive elements and new store openings. This reassertion of the […]

Read More
The Coexistence of Big Box and Small Retail Relies on Synergistic Relationships
April 24, 2024

Despite being long time competitors, big box retailers and small local businesses can both coexist in ways that benefit the other. Of course, both retail formats are different but by maintaining their core business models, the two can bank and leverage their strengths and still be open to synergistic relationships. During an episode of […]

Read More