Watch: The Rise Of The Rest Tour

Dallas has become a popular location for startups in recent years, especially for Cameron Johnson, who secured $100,000 of funding for his company, Nickson, on Monday by winning a pitch competition put on by the Rise of the Rest Road Trip.

The tour, hosted by AOL co-founder Steve Case, showcases local entrepreneurs and stopped by the Community Beer Co. in Dallas to host its latest pitch competition. Johnson’s pitch for Nickson, which designs and installs furniture for apartment and home renters topped the rest of some of Dallas’ most prominent startups.

Preceding the pitch competition was a keynote address by Case and Dallas-based entrepreneur Amber Venz Box, the co-founder and president of rewardStyle who stressed Dallas’ reputation as a hot city for startups.

“That was awesome, obviously we had a great day,” Case said after the event. “DFW is rising as a market. There’s an interesting mix of businesses, a diverse mix of presenters and entrepreneurs, so it was great to see.”

Entrepreneurs had four minutes to explain the service their company provides and answer questions from a panel of judges, including Case, in order to walk away with the prize money.

The event was sponsored by the Dallas Entrepreneur Center (The DEC), a communal coworking space for entrepreneurs and startups in the Dallas-Fort Worth metroplex.

Dallas was the first stop of the Rise of the Rest Road Trip, which will pass through five cities in five days this week.

The other seven companies to pitch included:

-Friendly, a digital health service.

-Deep Cognition, an AI development tool for businesses.

-Roomored, a virtual rendering customization tool for home builders.

-Rose Gold Dropship, a provider of inventory and supplies for beauty salons.

-CounterFind, a tool for businesses and consumers to prevent online counterfeit.

-PICKUP, a custom last-mile delivery system for furniture and appliances.

-Fetch, a solution for apartment buildings’ overcrowded package centers.

Follow us on social media for the latest updates in B2B!

Image

Latest

business
How Thoughtful Experience Design Leads to Better Business Outcomes
February 1, 2026

Salesforce gives organizations the ability to automate marketing, personalize outreach, and manage leads at scale—but those benefits only materialize when complex capabilities are implemented cohesively. Through its Salesforce Practice, CG Infinity brings together Marketing Cloud capabilities—including Email Studio, Automation Studio, and Journey Builder—alongside dynamic content, Cloud Pages, and third-party lead integrations. By designing these…

Read More
client
One Team, Shared Goals: Inside CG Infinity’s Client Philosophy
January 31, 2026

Successful Salesforce initiatives rely on alignment as much as technology. When partners stay focused on delivery rather than shared priorities, projects risk meeting technical requirements without achieving real business success. The strongest outcomes come from teams that treat client priorities as the foundation for every decision. That mindset defines how Meagan Diegelman, Principal at…

Read More
Salesforce
Salesforce Works Best When Informed Judgment Comes First
January 31, 2026

Salesforce can be a powerful growth platform, but its complexity can put inexperienced organizations at a disadvantage. Without strong in-house expertise, leaders may struggle to assess recommendations, push back on unnecessary scope, or determine whether proposed solutions truly support business outcomes. Over time, this can lead to overbuilt systems, excess cost, and decisions driven…

Read More
customer advocacy
How CG Infinity’s Focus on Customer Advocacy Drives Better Delivery Outcomes
January 31, 2026

Strong delivery starts with advocacy—making sure customer priorities are clearly represented, consistently elevated, and never lost as work moves forward. At CG Infinity, that advocacy shows up through proactive thinking, idea-sharing, and a commitment to pushing for better outcomes at every stage of an engagement. Customer voices remain front and center, shaping decisions and guiding…

Read More