The Activate & Enhance Pool Filter Solution

There is nothing quite as inviting as a sparkling, clear blue pool. And nothing quite as off-putting as a murky, debris-filled one. No one wants to dive into a dirty pool; it just feels wrong and unsafe. As it turns out, this is a very accurate instinct. Dirty water can carry all sorts of bacteria, such as E. Coli, and can cause diseases such as recreational water illness. Therefore, it is important to have a powerful filter system to protect swimmers. But not all filter systems are created equal, and some chemical systems, as it turns out, can even be harmful.

Anyone who has been to a public pool knows what chlorine smells like; in fact, it is one of the classic scents of summer. Besides public pools, zoos and aquariums that house mammals such as dolphins, whales, and sea lions usually keep them in chlorinated water to keep bacteria and diseases from hurting the animal population. Unfortunately, it turns out that harmful trichloramines, what gives chlorine its distinctive scent, can cause fatal lung infections in many of these mammals. Dr. Howard Dryden discovered this unfortunate side effect of chlorinated water and set out to create a naturally effective pool filter that used fewer chemicals and was less toxic to the animals. The result of his efforts is Activate & Enhance, a complete filtration solution that offers a far more efficient and cost-effective alternative to sand filters. This innovation has saved the lives of dolphins, sea lions, and other mammals, along with thousands of customer dollars.

Unlike a normal sand filter, which needs to have its sand replenished every three years, Activate is a permanent media. It also has more filtering surface area than sand, making it a far more efficient and effective filter media, particularly with super fine particulate. Best of all, Activate can be used in any existing sand filter; just replace your sand with the Activate media, and you’re good to go. Our solution is WQA certified to meet NSF 50 industry standards for safe and clean water and is sustainably designed and built from recycled materials.

Activate is not just better for you or the environment, it’s just plain better. With 300 times more dirt-trapping surface area than sand, Activate also features a negatively charged filter to attract and capture bacteria resulting in cleaner and clearer water. And, unlike traditional sand filters, Activate is 100% anti-bacterial and self-sterilizing to prevent its further growth, resulting in healthier water. Because of its filtering power, it can accomplish these tasks while still using 30% fewer chemicals than a normal sand filter.

Every pool owner and swimmer want the cleanest, clearest, and safest pool water possible. The best way to achieve this is with the Activate and Enhance solutions from Maytronics. To date, over 250,000 pools, including sporting facilities in some of the nation’s top Universities, have trusted Activate to keep their water clean and clear. You can learn more about Dr. Dryden’s Activate here!

Read more at maytronicsus.com

Follow us on social media for the latest updates in B2B!

Image

Latest

private equity
Alts Innovators: UT Austin’s Dr. Ken Wiles on Private Equity
December 15, 2025

Private equity is entering a period of adjustment after decades of expansion fueled by falling interest rates and abundant capital. That long-running tailwind reversed beginning in 2022, when interest rates rose sharply, disrupting deal activity, slowing exits, and bringing renewed attention to a long-standing vulnerability in private markets: liquidity. Industry reports have highlighted softer fundraising,…

Read More
SPD
Getting SPD Teams to the Table: Why Sterile Processing Deserves a Central Role in Surgical Planning and Operations
December 15, 2025

Sterile Processing Departments (SPDs) remain the backbone of safe surgical care, yet across the country, they’re still routinely left out of early decision-making around products, construction, staffing, and case planning. As hospitals juggle tighter margins, higher patient acuity, and growing procedural demands, the consequences of excluding SPD voices become unmistakably real—showing up in daily…

Read More
WireXpert
WireXpert MP Wire Mapping Overview
December 13, 2025

In modern network installations, speed alone isn’t enough—precision is what keeps systems reliable and downtime low. Tools like the WireXpert MP cable certifier reflect how far copper cable diagnostics have evolved, moving beyond simple pass-or-fail testing into actionable insight. By running a full 500 MHz sweep on a Category 6A link, technicians can…

Read More
Why Connectivity Has Become the Cornerstone of Modern Industrial Automation
December 11, 2025

Industrial automation is in the middle of a profound shift, as manufacturers push beyond basic control toward fully connected, data-driven operations that bridge the plant floor and the enterprise. What began years ago as early experiments in digital transformation—simply getting PLC data into IT systems—has now accelerated into a critical business imperative fueled by…

Read More