Why Safety Technology Won’t Work without People Buying In

 


Chris Pollock gets technology, and he understands people.

With education and experience in both computer engineering and pastoral care, Pollock understands man and machine and their idiosyncrasies.

For Pollock, people and technology often aren’t as far apart as one might think. The key is using both for what they’re best at.

“When you do decide to use technology, I like to use the phrase, ‘Let people do what people do, and computers do what computers can do,’” said Pollock, Group Digital Marketing Director at Kee Safety. “People are really good at talking to people, intuitively understanding problems, empathizing with people. Computers are terrible about that. I don’t get much emotional validation when talking to my phone, but computers are really great at remembering things, storing things, and managing data.”

That includes data like the information stored in the dynamic risk assessment app Kee Safety designed for companies, but Pollock stressed that if people aren’t trained and on board with utilizing features in an app, website or other forms of technology, it won’t pay off in the long run.

“Don’t have the wrong expectations going into it. Don’t expect that technology is a silver bullet. If you think that just by giving somebody an app or setting up a website that automatically all those things are going to happen, this ‘If you build it they will come mentality,’ you’re going to waste your investment,” he said.

Instead, Pollock urged bringing the people who will be utilizing the technology into the process to make sure the right questions are being asked as the app is being designed.

That way, both people and technology are working together, and enterprises are getting the best out of both.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Larry North
Resilience, Reinvention, and the Relentless Pursuit of Growth: Larry North’s Journey from Fitness Icon to Private Equity Leader
February 20, 2026

Entrepreneurship is being glamorized in real time. Social media highlights overnight wins, AI tools promise instant scale, and private equity is reshaping industries at a rapid clip. Yet behind every “success story” is something far less flashy: failure, adaptability, and the discipline to keep going when life hits hard. According to the U.S. Bureau…

Read More
Consulting
Consulting Reframed: Perspective, Leadership, and Impact Beyond the Client
February 19, 2026

As organizations navigate accelerating digital transformation, tighter margins, and increasing organizational complexity, the role of consultants is being re-examined. Today’s most effective consulting leaders are no longer valued simply for delivering projects, but for bringing outside perspective, cross-industry insight, and the ability to lead through ambiguity. Most large organizations today are not short on…

Read More
comedy
Laughter as a Service: How Comedy Can Power Trust, Teamwork, and Career Growth
February 19, 2026

Comedy might be the most underused business skill in your toolkit… In a world of back-to-back Zoom calls, Slack threads, and AI-generated everything, real human connection can start to feel like an afterthought. We’re moving faster than ever, but sometimes we’re listening less, reacting more, and missing the small moments that actually build trust. The…

Read More
founder-led brand
The Art of Evolution: Leading a Founder-Led Brand Into Its Next Chapter with Mary Beth Sheridan
February 19, 2026

For many retail brands, growth today isn’t just about innovation — it’s about keeping pace with customers whose expectations are evolving in real time, led by younger generations who expect brands to reflect their values and show up with cultural relevance. In fact, recent research from MG2 found that the overwhelming majority of Gen Z…

Read More