Why Safety Technology Won’t Work without People Buying In

 


Chris Pollock gets technology, and he understands people.

With education and experience in both computer engineering and pastoral care, Pollock understands man and machine and their idiosyncrasies.

For Pollock, people and technology often aren’t as far apart as one might think. The key is using both for what they’re best at.

“When you do decide to use technology, I like to use the phrase, ‘Let people do what people do, and computers do what computers can do,’” said Pollock, Group Digital Marketing Director at Kee Safety. “People are really good at talking to people, intuitively understanding problems, empathizing with people. Computers are terrible about that. I don’t get much emotional validation when talking to my phone, but computers are really great at remembering things, storing things, and managing data.”

That includes data like the information stored in the dynamic risk assessment app Kee Safety designed for companies, but Pollock stressed that if people aren’t trained and on board with utilizing features in an app, website or other forms of technology, it won’t pay off in the long run.

“Don’t have the wrong expectations going into it. Don’t expect that technology is a silver bullet. If you think that just by giving somebody an app or setting up a website that automatically all those things are going to happen, this ‘If you build it they will come mentality,’ you’re going to waste your investment,” he said.

Instead, Pollock urged bringing the people who will be utilizing the technology into the process to make sure the right questions are being asked as the app is being designed.

That way, both people and technology are working together, and enterprises are getting the best out of both.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Solo Stove
From Firepits to Full Backyard Experiences: How Solo Stove Is Rebuilding Connection Through Product Innovation
April 3, 2026

As consumer brands navigate a post-pandemic world shaped by digital saturation and rising loneliness, the most successful companies are rediscovering something analog: human connection. A 2025 World Health Organization report found that 1 in 6 people globally are affected by loneliness, highlighting a growing public health challenge tied to weaker social bonds and reduced…

Read More
Doable
Rethinking Leadership: Why “Doable” Might Be the Most Powerful Strategy in Education Today
April 3, 2026

At a time when educator burnout is rising and schools across the U.S. are facing ongoing teacher shortages, leaders are being forced to rethink what sustainable success actually looks like. Research shows that teacher attrition is closely tied to working conditions, job-related stress, and workload demands. As districts push for innovation, data-driven instruction, and…

Read More
Casey Brown
From Poverty to Pricing Power | Why Great Companies Undercharge
April 2, 2026

Casey Brown didn’t grow up thinking she would become an entrepreneur. She grew up in a blue-collar family where money was always tight — close enough to the edge that the fear of poverty shaped many of her early decisions. That fear led her into engineering, into corporate America, and eventually into a moment…

Read More
Nightingales Summit: Empowering the Next Generation of Nigerian Nurses
Nightingales Summit: Empowering the Next Generation of Nigerian Nurses
April 2, 2026

In this episode of Care Anywhere, host Lea Sims sits down with Nigerian nurse entrepreneur and advocate Obafemi Arowosegbe to discuss leadership, mentorship, and the future of nursing in Africa. While still a nursing student, Obafemi founded the Nightingale Summit, a growing conference designed to empower nursing students and early-career nurses with leadership skills,…

Read More