360 Degrees of Trident

Business mergers and acquisitions are common in industries such as healthcare, tech, finance, and retail, according to Investopedia. What is not on that list? The utility industry. Trident Industries recently experienced a combination of five different companies.  

How has this changed the business approach Trident is taking and allowed them to become more customer-friendly in their services? On today’s episode of Trident Talks, Host Gabrielle Bejarano speaks with Curtis Thome, VP of Business Development for the Utility Industry, and CJ Freeman, VP of Sales, Construction, Safety & Commercial and Residential, both of Trident, to discuss the Trident consolidation and how Trident is now unique to customers in the utility industry.  

Bejarano, Thome, and Freeman also discussed… 

  • An overview of what consolidation looks like and how it streamlines the ordering process 
  • Examples of how Trident is unique in the utility market 
  • The ways Trident is helping to set up successful sales and provide the best solutions for customers 

Freeman explained how Trident is different from other utility businesses: “A lot of people may do one or two of the things that we manufacture. There are people out there that manufacture flags, there are people that manufacture flat posts, and there are people that have wire. But Trident is the one group out there that has it all.” 

Curtis Thome is VP of Business Development for the Utility Industry at Trident. CJ Freeman is VP of Sales, Construction, Safety & Commercial and Residential at Trident and has worked as an Incentives Account Executive at Genesco Sports Enterprises and an Account Executive at Titus Sports Marketing. He attended the Rawls College of Business at Texas Tech University.  

Recent Episodes

In this episode of The Marketing AI SparkCast, Aby Varma—founder of Spark Novus, which partners with marketing leaders to adopt AI responsibly and strategically—hosts Frank Lazaro, author of Finding 12 Minutes. Their conversation reveals how marketers can practically implement AI into daily workflows and unlock measurable productivity—starting with just twelve minutes a day. Topics Covered: The…

Dallas–Fort Worth is entering its biggest global sports moment in decades. FIFA has confirmed the region will host nine matches at AT&T Stadium (branded as “Dallas Stadium” during the tournament) as part of the expanded 48-team, 104-match 2026 FIFA World Cup. With the group-stage draw now public and local planning accelerating—from stadium upgrades to…

In a moment when AI tools, creator platforms, and decentralized media are reshaping how companies grow, founders are being forced to rethink what actually drives long-term success. According to Forbes, citing CB Insights research, 42% of startups fail because there simply isn’t a market for their product or service. As markets move faster and business…