360 Degrees of Trident

Business mergers and acquisitions are common in industries such as healthcare, tech, finance, and retail, according to Investopedia. What is not on that list? The utility industry. Trident Industries recently experienced a combination of five different companies.  

How has this changed the business approach Trident is taking and allowed them to become more customer-friendly in their services? On today’s episode of Trident Talks, Host Gabrielle Bejarano speaks with Curtis Thome, VP of Business Development for the Utility Industry, and CJ Freeman, VP of Sales, Construction, Safety & Commercial and Residential, both of Trident, to discuss the Trident consolidation and how Trident is now unique to customers in the utility industry.  

Bejarano, Thome, and Freeman also discussed… 

  • An overview of what consolidation looks like and how it streamlines the ordering process 
  • Examples of how Trident is unique in the utility market 
  • The ways Trident is helping to set up successful sales and provide the best solutions for customers 

Freeman explained how Trident is different from other utility businesses: “A lot of people may do one or two of the things that we manufacture. There are people out there that manufacture flags, there are people that manufacture flat posts, and there are people that have wire. But Trident is the one group out there that has it all.” 

Curtis Thome is VP of Business Development for the Utility Industry at Trident. CJ Freeman is VP of Sales, Construction, Safety & Commercial and Residential at Trident and has worked as an Incentives Account Executive at Genesco Sports Enterprises and an Account Executive at Titus Sports Marketing. He attended the Rawls College of Business at Texas Tech University.  

Recent Episodes

Rogue Marketing sets itself apart from traditional agencies by taking a dynamic, results-driven approach rather than a rigid, transactional one. Unlike conventional agencies that simply execute a pre-planned strategy regardless of its performance, Rogue adapts in real time. If a campaign isn’t working halfway through, they pivot immediately to improve outcomes rather than waiting…

Partnering with Rogue Marketing proved to be a game-changer for our dental practices. When we set out to refine our marketing strategy with a focus on patient growth and revenue generation, Rogue provided a fresh and unconventional approach. Unlike traditional marketing strategies that emphasize heavy spending on social media and paid advertising, Rogue helped…

The success of any B2B collaboration anchors upon understanding the other party’s goals. Without this crucial knowledge, campaigns risk becoming mere shots in the dark, wasting both time and resources on complex but directionless pursuits. Therefore, from the very first conversation, attention to these goals is an absolute necessity. Translating Business Terms into Marketing…