Aligning People, Process, and Innovation Creates a Revenue Growth Strategy Built for Long-Term Impact—Not Just Quick Wins in High Trust Industries

 

Law enforcement agencies are under growing pressure to investigate faster, operate smarter, and serve increasingly complex communities. Yet many still rely on legacy systems that slow progress. Private sector partners are stepping in, offering tools that bridge this divide using a focused revenue growth strategy that balances speed, trust, and long-term impact. A recent MarTech article echoes this challenge more broadly: 73% of CFOs support brand marketing when it’s linked to metrics like customer lifetime value and trust, warning that short-term ROI thinking can sabotage long-term effectiveness.

So, how do companies grow revenue in high-trust, slow-moving industries, where credibility matters more than speed?

That’s the question explored in this episode of While You Were Working, hosted by Chip Rosales, Managing Partner at Rogue Marketing. He is joined by Josh Conklin, Chief Revenue Officer at Leo Technologies, who shares how his company partners with law enforcement to bring advanced data and investigative tools into the field. Their conversation covers how to lead in a mission-driven environment, why simplicity often beats complexity, and how long-term thinking creates meaningful, measurable growth.

Key Points from the Episode:

  • People, Motion, Process: Conklin’s revenue growth strategy starts with assembling the right team, then aligning consistent motion and process to drive results.

  • Bridging the Tech Gap: While many agencies still rely on outdated mainframes, Leo Technologies uses tools like large language models to accelerate investigations without waiting on slow procurement cycles.

  • Metrics that Matter: Conklin’s forecasting method centers on pipeline growth, close ratios, and sales cycle lengths—building accurate predictions based on measurable trends rather than optimistic guesswork.

Josh Conklin is a seasoned revenue strategist with a proven track record of driving transformational growth across the telecom and public safety technology sectors. As Chief Revenue Officer at Leo Technologies, he applies deep expertise in sales, operational restructuring, and M&A to scale mission-driven SaaS solutions for law enforcement agencies. His previous leadership roles at Securus Technologies and AirSight underscore his strength in building high-performing teams, executing complex integrations, and delivering consistent EBITDA growth in competitive, resource-constrained industries.

Recent Episodes

Independent retail is operating in one of the most competitive environments in decades. According to the U.S. Bureau of Labor Statistics, roughly 20% of new businesses fail within their first year, and a whopping 50% don’t make it to year five. At the same time, consumers are increasingly choosing brands that offer community, authenticity,…

AI is shifting marketing from experimentation to operational integration. In this episode, Aby Varma speaks with Palmer Houchins, VP of Marketing at G2, about embedding AI into workflows, rethinking org design, and navigating rapid change across the MarTech landscape. From LLM copilots to agentic workflows, they unpack practical adoption lessons and the increasing importance of…

Leadership pipelines are under pressure. Companies are moving faster, roles are becoming more cross-functional, and high-potential talent is expected to deliver beyond narrow job descriptions earlier in their careers. At the same time, the World Economic Forum estimates that 39% of workers’ core skills will need to evolve by 2030 to keep pace with…