Skip to content
MarketScale
‹ Back to IndustriesBusiness Services

Alphabet CFO Ruth Porat Comments on the Future of the Workplace

Alphabet CFO Ruth Porat says the company is excited about their investments and opportunity in Google cloud business. Speaking to BTV’s Erik Schatzker, she also talks about how the pandemic has massively accelerated the digitization of the workplace and the digital trends formed throughout pandemic “will continue to endure.” The pair spoke virtually from the…

This story was produced through MarketScale. See how Business Services teams put it to work with Executive Thought Leadership.

Share

Get featured

Want to get featured in MarketScale Business Services?

Create a free MarketScale workspace and get your company's expertise featured across our Business Services coverage. No credit card, no demo required.

Request an invite

Alphabet CFO Ruth Porat says the company is excited about their investments and opportunity in Google cloud business. Speaking to BTV’s Erik Schatzker, she also talks about how the pandemic has massively accelerated the digitization of the workplace and the digital trends formed throughout pandemic “will continue to endure.” The pair spoke virtually from the Qatar Economic Forum, powered by Bloomberg. Watch below for more of Porat’s thoughts.

Schatzker: What strikes you as the biggest, most significant changes in the way that companies do business and rely on technology that will end up being permanent, permanent and not temporary?

Porat: I think there are two parts to your question. One is, how do we even think about what the work environment is? And at Google, what we’ve said is we do believe in the value of space, bringing people together for collaboration, for training, for coaching.

And there’s a productivity element, but there’s also a productivity benefit for people working from home. So we’re looking at a hybrid work environment. And very much to your question, technology will play a critical part of that.

One of the reasons it was relatively seamless for us to pivot to work from home is because we benefit from Google workspace, which are collaborative tools. Collaborative docs were all in the dock together, presentations, our ability to communicate with one another. And technology is going to continue to be one of the cornerstones of what is a hybrid work environment.

How does it work? If we want to be a magnet for talent and have a work environment that has this hybrid mix, we need to be able to have technology solutions and tools that allow what we’re calling technology equity. So that if somebody in the room or not in the room, you can still have the kind of discussions that are needed.

So, yes, absolutely, technology will be a key part of those solutions moving forward.

**Bloomberg contributed to this content

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Video TranscriptExpand ↓

What strikes you as the biggest, most significant changes in the way that companies do business and rely on technology that will end up being permanent, permanent and not temporary? I think there are two parts to your question. One is, how do we even think about what the work environment is? And at Google, what we've said is we do believe in the value of space, bringing people together for collaboration, for training, for coaching. And there's a productivity element, but there's also a productivity benefit for people working from home. So we're looking at a hybrid work environment. And very much to your question, technology will play a critical part of that. One of the reasons it was relatively seamless for us to pivot to work from home is because we benefit from Google workspace, which are collaborative tools. Collaborative docs were all in the dock together, presentations, our ability to communicate with one another. And technology is going to continue to be one of the cornerstones of what is a hybrid work environment. How does it work? If we want to be a magnet for talent and have a work environment that has this hybrid mix, we need to be able to have technology solutions and tools that allow what we're calling technology equity. So that if somebody in the room or not in the room, you can still have the kind of discussions that are needed. So, yes, absolutely, technology will be a key part of those solutions moving forward.

Your experts belong here

Every story in MarketScale Business Services starts with a company putting its consultants, practice leads, and account teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Clients hire the firm whose thinking they have already read, which means fewer cold conversations for your partners.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Business Services Insights

Get new expert content in your inbox.

Business Services: are you visible to AI?

Before they reach out, Business Services buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Business Services expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your consultants, practice leads, and account teams into the articles, video, and social content Business Services buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Business Services Insights

SHRM Frames Employee Experience as Top 2026 HR Priority

SHRM Frames Employee Experience as Top 2026 HR Priority

SHRM's employee experience topic hub and its 2026 State of the Workplace Report rank employee experience among HR's leading priorities for 2026, based on a survey of 1,845 U.S. workers. SHRM's vendor directory separately lists more than two dozen companies, including HR platforms and outsourcing providers, under an Employee Experience category.

  • 0132% of 1,845 U.S. workers surveyed named employee experience among their top three HR priorities for 2026, tied with total rewards and ahead of learning and development at 29%.
  • 0231% of HR professionals report employee experience is eroding or contracting, and 46% of CHROs cite maintaining employee morale as a persistent challenge.
  • 03SHRM's vendor directory does not disclose methodology for ratings, review counts, or preferred-provider designations, making it difficult to evaluate the credibility of listed provider information.

Sep 12, 2026

Hybrid Work: What Research Says on Retention, Culture, Location

Hybrid Work: What Research Says on Retention, Culture, Location

An Infosys executive argued in a March 2023 HR Dive column that hybrid work arrangements are linked to employee retention, while a July 2026 Regional Science Policy & Practice paper found that fully remote work, rather than hybrid arrangements, is associated with migration to rural areas in Great Britain. A 2021 Chief Learning Officer analysis separately argued that debating remote versus office work overlooks the need to redesign workplace technology and culture.

  • 01Fully remote work, not hybrid arrangements, is associated with inter-regional migration and rural revival in Great Britain, while remote-centric and office-centric hybrid models show limited geographic expansion.
  • 02An Infosys vendor report found 73% of respondents expected flexible or remote arrangements to expand and 65% were hiring remote workers due to candidate preference, though these are self-reported expectations rather than verified outcomes.
  • 03A 2021 UK study found 70% of city workers believed physical office presence increased promotion chances, 82% wanted benefits revamps, and 71% felt their company's benefits were outdated.

Sep 12, 2026

The Early Scale: Microsoft's MDEP Strategy Turns Displays Into IT Endpoints

The Early Scale: Microsoft's MDEP Strategy Turns Displays Into IT Endpoints

As the digital and physical realms converge, opportunities arise for industries to enhance operational efficiency and connectivity. Microsoft's push to manage signage as IT endpoints exemplifies the shift towards integrated digital infrastructure, while Cognizant's 'central nervous system' offers a glimpse into the factory of the future. Meanwhile, SHRM's 2026 survey shows firms expanding AI-tool subscription and parental leave benefits, spotlighting shifting employer strategies to drive productivity and attract talent.

  • 01Microsoft's MDEP converts displays into managed IT endpoints, enabling streamlined management and enhanced interactive experiences across institutions.
  • 02Cognizant's AI-powered 'central nervous system' integrates disparate manufacturing systems for improved efficiency and operational performance.
  • 03SHRM's 2026 survey shows firms expanding AI-tool subscriptions and parental leave benefits to align with modern workforce expectations and drive productivity.

Sep 12, 2026

Explore More Business Services Insights

Read more expert perspectives from across Business Services.

Browse Business Services Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Business Services and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512