Skip to content
MarketScale
‹ Back to IndustriesBusiness Services

Alphabet CFO Ruth Porat Comments on the Future of the Workplace

Alphabet CFO Ruth Porat says the company is excited about their investments and opportunity in Google cloud business. Speaking to BTV’s Erik Schatzker, she also talks about how the pandemic has massively accelerated the digitization of the workplace and the digital trends formed throughout pandemic “will continue to endure.” The pair spoke virtually from the…

This story was produced through MarketScale. See how Business Services teams put it to work with Executive Thought Leadership.

Share

Alphabet CFO Ruth Porat says the company is excited about their investments and opportunity in Google cloud business. Speaking to BTV’s Erik Schatzker, she also talks about how the pandemic has massively accelerated the digitization of the workplace and the digital trends formed throughout pandemic “will continue to endure.” The pair spoke virtually from the Qatar Economic Forum, powered by Bloomberg. Watch below for more of Porat’s thoughts.

Schatzker: What strikes you as the biggest, most significant changes in the way that companies do business and rely on technology that will end up being permanent, permanent and not temporary?

Porat: I think there are two parts to your question. One is, how do we even think about what the work environment is? And at Google, what we’ve said is we do believe in the value of space, bringing people together for collaboration, for training, for coaching.

And there’s a productivity element, but there’s also a productivity benefit for people working from home. So we’re looking at a hybrid work environment. And very much to your question, technology will play a critical part of that.

One of the reasons it was relatively seamless for us to pivot to work from home is because we benefit from Google workspace, which are collaborative tools. Collaborative docs were all in the dock together, presentations, our ability to communicate with one another. And technology is going to continue to be one of the cornerstones of what is a hybrid work environment.

How does it work? If we want to be a magnet for talent and have a work environment that has this hybrid mix, we need to be able to have technology solutions and tools that allow what we’re calling technology equity. So that if somebody in the room or not in the room, you can still have the kind of discussions that are needed.

So, yes, absolutely, technology will be a key part of those solutions moving forward.

**Bloomberg contributed to this content

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Video TranscriptExpand ↓

What strikes you as the biggest, most significant changes in the way that companies do business and rely on technology that will end up being permanent, permanent and not temporary? I think there are two parts to your question. One is, how do we even think about what the work environment is? And at Google, what we've said is we do believe in the value of space, bringing people together for collaboration, for training, for coaching. And there's a productivity element, but there's also a productivity benefit for people working from home. So we're looking at a hybrid work environment. And very much to your question, technology will play a critical part of that. One of the reasons it was relatively seamless for us to pivot to work from home is because we benefit from Google workspace, which are collaborative tools. Collaborative docs were all in the dock together, presentations, our ability to communicate with one another. And technology is going to continue to be one of the cornerstones of what is a hybrid work environment. How does it work? If we want to be a magnet for talent and have a work environment that has this hybrid mix, we need to be able to have technology solutions and tools that allow what we're calling technology equity. So that if somebody in the room or not in the room, you can still have the kind of discussions that are needed. So, yes, absolutely, technology will be a key part of those solutions moving forward.

Business Services: are you visible to AI?

Before they reach out, Business Services buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Business Services Insights

E-commerce's operational cost edge: what the research says for enterprise ops teams

E-commerce's operational cost edge: what the research says for enterprise ops teams

A peer-reviewed study outlines the advantages e-commerce provides in reducing operational costs, specifically in inventory, logistics, and overhead. Despite these benefits, there remains a need for increased IT investment to fully realize potential efficiencies. The research provides strategic insights for enterprise operations teams aiming to optimize their e-commerce strategies.

  • 01E-commerce reduces inventory, logistics, and overhead costs.
  • 02There's a need for increased IT investment in e-commerce.
  • 03The research provides guidance for enterprise ops teams.

Jul 4, 2026

Bain & Company expands enterprise technology practice with AI, quantum, and cloud partnerships

Bain & Company expands enterprise technology practice with AI, quantum, and cloud partnerships

Bain & Company has expanded its enterprise technology practice by forming new partnerships in AI and quantum computing. This strategic move aims to assist CIOs in modernizing their systems efficiently amid increasing demands. These collaborations are expected to bolster their offerings in cutting-edge technologies like cloud computing.

  • 01Bain & Company forms partnerships in AI and quantum computing.
  • 02The initiative addresses the needs of CIOs pressured to modernize quickly.
  • 03These partnerships are expected to enhance Bain's technology offerings.

Jul 3, 2026

The Early Scale: Thursday, July 2, 2026

The Early Scale: Thursday, July 2, 2026

The article discusses key developments in the business-services industry, focusing on automation advancements, significant investments by BT and Verizon, and an AI blackout highlighting infrastructure vulnerabilities. Automation is noted as reaching a critical threshold, affecting various sectors. Additionally, BT and Verizon's joint investment underscores the importance of multinational enterprise communication networks.

  • 01Automation is crossing new thresholds, impacting multiple industries.
  • 02BT and Verizon have invested $4 billion to enhance multinational enterprise communications.
  • 03A 19-day AI blackout reveals the vulnerability in enterprise tech infrastructures.

Jul 3, 2026

Explore More Business Services Insights

Read more expert perspectives from across Business Services.

Browse Business Services Hub