Skip to content
‹ Back to IndustriesBusiness Services

Alphabet CFO Ruth Porat Comments on the Future of the Workplace

Alphabet CFO Ruth Porat says the company is excited about their investments and opportunity in Google cloud business. Speaking to BTV’s Erik Schatzker, she also talks about how the pandemic has massively accelerated the digitization of the workplace and the digital trends formed throughout pandemic “will continue to endure.” The pair spoke virtually from the…

This story was produced through MarketScale. See how Business Services teams put it to work with Executive Thought Leadership.

·
Share

Free workspace

Turn your Business Services expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Alphabet CFO Ruth Porat says the company is excited about their investments and opportunity in Google cloud business. Speaking to BTV’s Erik Schatzker, she also talks about how the pandemic has massively accelerated the digitization of the workplace and the digital trends formed throughout pandemic “will continue to endure.” The pair spoke virtually from the Qatar Economic Forum, powered by Bloomberg. Watch below for more of Porat’s thoughts.

Schatzker: What strikes you as the biggest, most significant changes in the way that companies do business and rely on technology that will end up being permanent, permanent and not temporary?

Porat: I think there are two parts to your question. One is, how do we even think about what the work environment is? And at Google, what we’ve said is we do believe in the value of space, bringing people together for collaboration, for training, for coaching.

And there’s a productivity element, but there’s also a productivity benefit for people working from home. So we’re looking at a hybrid work environment. And very much to your question, technology will play a critical part of that.

One of the reasons it was relatively seamless for us to pivot to work from home is because we benefit from Google workspace, which are collaborative tools. Collaborative docs were all in the dock together, presentations, our ability to communicate with one another. And technology is going to continue to be one of the cornerstones of what is a hybrid work environment.

How does it work? If we want to be a magnet for talent and have a work environment that has this hybrid mix, we need to be able to have technology solutions and tools that allow what we’re calling technology equity. So that if somebody in the room or not in the room, you can still have the kind of discussions that are needed.

So, yes, absolutely, technology will be a key part of those solutions moving forward.

**Bloomberg contributed to this content

—

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Video TranscriptExpand ↓

What strikes you as the biggest, most significant changes in the way that companies do business and rely on technology that will end up being permanent, permanent and not temporary? I think there are two parts to your question. One is, how do we even think about what the work environment is? And at Google, what we've said is we do believe in the value of space, bringing people together for collaboration, for training, for coaching. And there's a productivity element, but there's also a productivity benefit for people working from home. So we're looking at a hybrid work environment. And very much to your question, technology will play a critical part of that. One of the reasons it was relatively seamless for us to pivot to work from home is because we benefit from Google workspace, which are collaborative tools. Collaborative docs were all in the dock together, presentations, our ability to communicate with one another. And technology is going to continue to be one of the cornerstones of what is a hybrid work environment. How does it work? If we want to be a magnet for talent and have a work environment that has this hybrid mix, we need to be able to have technology solutions and tools that allow what we're calling technology equity. So that if somebody in the room or not in the room, you can still have the kind of discussions that are needed. So, yes, absolutely, technology will be a key part of those solutions moving forward.

Your experts belong here

Every story in MarketScale Business Services starts with a company putting its consultants, practice leads, and account teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Clients hire the firm whose thinking they have already read, which means fewer cold conversations for your partners.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Business Services, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Business Services: are you visible to AI?

Before they reach out, Business Services buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Business Services expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your consultants, practice leads, and account teams into the articles, video, and social content Business Services buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Business Services Insights

The Early Scale: PTC deal awaits approvals; Maersk tackles the AI rollout gap

The Early Scale: PTC deal awaits approvals; Maersk tackles the AI rollout gap

Schneider Electric’s proposed PTC purchase awaits approvals, while Maersk’s customer forum asks how to move supply-chain AI beyond pilots. For buyers, the practical questions are product-roadmap commitments and the evidence required before expanding a deployment.

  • 01The proposed PTC deal has a $22.6 billion equity value; closing is expected in Q3 2027, subject to approvals.
  • 02Maersk cites a survey of over 800 European businesses; the figures describe that sample, not all firms.
  • 03YYForce’s 10% savings estimate covers selected hotel operations before deployment, not measured results.

Oct 14, 2026

The Early Scale: Schneider Electric agrees to buy PTC; AI forecast needs context

The Early Scale: Schneider Electric agrees to buy PTC; AI forecast needs context

Schneider Electric has agreed to buy PTC in a deal with a $22.6 billion equity value, with closing expected in the third quarter of 2027 subject to approvals. For industrial buyers, the immediate question is how product roadmaps and integration plans may change. Separately, Gartner’s June 2025 forecast concerns cancellations of agentic AI projects by the end of 2027—not a measured failure rate for AI generally.

  • 01Schneider Electric’s proposed PTC acquisition has a $22.6 billion equity value; closing is expected in Q3 2027, subject to approvals.
  • 02Gartner forecast more than 40% of agentic AI projects would be canceled by end of 2027; this is not an observed failure rate.
  • 03A3 lists R15.08 Part 3 for mobile robot safety; operators should assess relevance.

Oct 13, 2026

The Early Scale: Mobile-robot safety reviews and Walmart shipping options

The Early Scale: Mobile-robot safety reviews and Walmart shipping options

A3’s mobile-robot user standard was published in April; facilities need to assess its requirements against their own deployments. This edition also covers the proposed PTC transaction and shipping options for Walmart Marketplace sellers.

  • 01A3 published its industrial mobile robot user standard on April 23, 2026; facilities should assess applicability.
  • 02Schneider Electric announced a $22.6B acquisition of PTC.
  • 03ShipStation’s Walmart feature offers Walmart rates and up to $100 protection for lost packages.

Oct 12, 2026

Explore More Business Services Insights

Read more expert perspectives from across Business Services.

Browse Business Services Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Business Services and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512