Skip to content
MarketScale
‹ Back to IndustriesBusiness Services

Alphabet CFO Ruth Porat Comments on the Future of the Workplace

Alphabet CFO Ruth Porat says the company is excited about their investments and opportunity in Google cloud business. Speaking to BTV’s Erik Schatzker, she also talks about how the pandemic has massively accelerated the digitization of the workplace and the digital trends formed throughout pandemic “will continue to endure.” The pair spoke virtually from the…

This story was produced through MarketScale. See how Business Services teams put it to work with Executive Thought Leadership.

Share

Get featured

Want to get featured in MarketScale Business Services?

Create a free MarketScale workspace and get your company's expertise featured across our Business Services coverage. No credit card, no demo required.

Request an invite

Alphabet CFO Ruth Porat says the company is excited about their investments and opportunity in Google cloud business. Speaking to BTV’s Erik Schatzker, she also talks about how the pandemic has massively accelerated the digitization of the workplace and the digital trends formed throughout pandemic “will continue to endure.” The pair spoke virtually from the Qatar Economic Forum, powered by Bloomberg. Watch below for more of Porat’s thoughts.

Schatzker: What strikes you as the biggest, most significant changes in the way that companies do business and rely on technology that will end up being permanent, permanent and not temporary?

Porat: I think there are two parts to your question. One is, how do we even think about what the work environment is? And at Google, what we’ve said is we do believe in the value of space, bringing people together for collaboration, for training, for coaching.

And there’s a productivity element, but there’s also a productivity benefit for people working from home. So we’re looking at a hybrid work environment. And very much to your question, technology will play a critical part of that.

One of the reasons it was relatively seamless for us to pivot to work from home is because we benefit from Google workspace, which are collaborative tools. Collaborative docs were all in the dock together, presentations, our ability to communicate with one another. And technology is going to continue to be one of the cornerstones of what is a hybrid work environment.

How does it work? If we want to be a magnet for talent and have a work environment that has this hybrid mix, we need to be able to have technology solutions and tools that allow what we’re calling technology equity. So that if somebody in the room or not in the room, you can still have the kind of discussions that are needed.

So, yes, absolutely, technology will be a key part of those solutions moving forward.

**Bloomberg contributed to this content

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Video TranscriptExpand ↓

What strikes you as the biggest, most significant changes in the way that companies do business and rely on technology that will end up being permanent, permanent and not temporary? I think there are two parts to your question. One is, how do we even think about what the work environment is? And at Google, what we've said is we do believe in the value of space, bringing people together for collaboration, for training, for coaching. And there's a productivity element, but there's also a productivity benefit for people working from home. So we're looking at a hybrid work environment. And very much to your question, technology will play a critical part of that. One of the reasons it was relatively seamless for us to pivot to work from home is because we benefit from Google workspace, which are collaborative tools. Collaborative docs were all in the dock together, presentations, our ability to communicate with one another. And technology is going to continue to be one of the cornerstones of what is a hybrid work environment. How does it work? If we want to be a magnet for talent and have a work environment that has this hybrid mix, we need to be able to have technology solutions and tools that allow what we're calling technology equity. So that if somebody in the room or not in the room, you can still have the kind of discussions that are needed. So, yes, absolutely, technology will be a key part of those solutions moving forward.

Your experts belong here

Every story in MarketScale Business Services starts with a company putting its consultants, practice leads, and account teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Clients hire the firm whose thinking they have already read, which means fewer cold conversations for your partners.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Business Services Insights

Get new expert content in your inbox.

Business Services: are you visible to AI?

Before they reach out, Business Services buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Business Services expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your consultants, practice leads, and account teams into the articles, video, and social content Business Services buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Business Services Insights

Every role has a Job-to-Market Distance, and almost no company measures it

Every role has a Job-to-Market Distance, and almost no company measures it

This editorial introduces Job-to-Market Distance (JMD), a framework for scoring how structurally separated any job is from the market loop of signal, work, consequence, and feedback. It defines the four dimensions of JMD, distinguishes distance from importance, walks through the field research on feedback and beneficiary contact, explains why companies buy distance on purpose, and names JMD Drift. It lays out a measurement method that scores each role on the four dimensions and rolls the scores into Company Market Distance (CMD), a company-level gauge of market connection, then shows how Market Bridges compress effective distance without a reorg and why AI is repricing distance built purely for information handling.

  • 01Job-to-Market Distance (JMD) is the structural separation between a job's ordinary work and the market loop of signal, consequence, and feedback. Being customer-facing is not the same thing.
  • 02Distance is not importance: Job-to-Market Distance raises the burden of proof around a job's value more reliably than it lowers the value itself.
  • 03Companies can roll role scores into Company Market Distance (CMD), a company-level gauge of market connection, and compress unnecessary Job-to-Market Distance with Market Bridges instead of reorgs.

Aug 31, 2026

Q2 2026 e-commerce hit $340.2B as AI assistants move toward placing orders

Q2 2026 e-commerce hit $340.2B as AI assistants move toward placing orders

In Q2 2026, U.S. e-commerce sales reached $340.2 billion. AI assistants are evolving from handling customer service to facilitating shopping transactions. This shift could enhance efficiency in online shopping experiences.

  • 01U.S. e-commerce sales amounted to $340.2 billion in Q2 2026.
  • 02AI assistants are transitioning from customer service roles to placing orders.
  • 03The integration of AI in e-commerce could streamline checkout processes.

Aug 31, 2026

Test (Additional notes in edting direction

Test (Additional notes in edting direction

The article relates to Toyota Cars, exploring their involvement in the business services industry. It delves into aspects relevant to their operations and strategies.

  • 01Toyota Cars is involved in the business services industry.
  • 02Understanding Toyota's operations and strategies is key to navigating their market involvement.

Aug 31, 2026

Explore More Business Services Insights

Read more expert perspectives from across Business Services.

Browse Business Services Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Business Services and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512