Skip to content
MarketScale
‹ Back to IndustriesBusiness Services

Alphabet CFO Ruth Porat Comments on the Future of the Workplace

Alphabet CFO Ruth Porat says the company is excited about their investments and opportunity in Google cloud business. Speaking to BTV’s Erik Schatzker, she also talks about how the pandemic has massively accelerated the digitization of the workplace and the digital trends formed throughout pandemic “will continue to endure.” The pair spoke virtually from the…

This story was produced through MarketScale. See how Business Services teams put it to work with Executive Thought Leadership.

Share

Get featured

Want to get featured in MarketScale Business Services?

Create a free MarketScale workspace and get your company's expertise featured across our Business Services coverage. No credit card, no demo required.

Start free

Alphabet CFO Ruth Porat says the company is excited about their investments and opportunity in Google cloud business. Speaking to BTV’s Erik Schatzker, she also talks about how the pandemic has massively accelerated the digitization of the workplace and the digital trends formed throughout pandemic “will continue to endure.” The pair spoke virtually from the Qatar Economic Forum, powered by Bloomberg. Watch below for more of Porat’s thoughts.

Schatzker: What strikes you as the biggest, most significant changes in the way that companies do business and rely on technology that will end up being permanent, permanent and not temporary?

Porat: I think there are two parts to your question. One is, how do we even think about what the work environment is? And at Google, what we’ve said is we do believe in the value of space, bringing people together for collaboration, for training, for coaching.

And there’s a productivity element, but there’s also a productivity benefit for people working from home. So we’re looking at a hybrid work environment. And very much to your question, technology will play a critical part of that.

One of the reasons it was relatively seamless for us to pivot to work from home is because we benefit from Google workspace, which are collaborative tools. Collaborative docs were all in the dock together, presentations, our ability to communicate with one another. And technology is going to continue to be one of the cornerstones of what is a hybrid work environment.

How does it work? If we want to be a magnet for talent and have a work environment that has this hybrid mix, we need to be able to have technology solutions and tools that allow what we’re calling technology equity. So that if somebody in the room or not in the room, you can still have the kind of discussions that are needed.

So, yes, absolutely, technology will be a key part of those solutions moving forward.

**Bloomberg contributed to this content

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Video TranscriptExpand ↓

What strikes you as the biggest, most significant changes in the way that companies do business and rely on technology that will end up being permanent, permanent and not temporary? I think there are two parts to your question. One is, how do we even think about what the work environment is? And at Google, what we've said is we do believe in the value of space, bringing people together for collaboration, for training, for coaching. And there's a productivity element, but there's also a productivity benefit for people working from home. So we're looking at a hybrid work environment. And very much to your question, technology will play a critical part of that. One of the reasons it was relatively seamless for us to pivot to work from home is because we benefit from Google workspace, which are collaborative tools. Collaborative docs were all in the dock together, presentations, our ability to communicate with one another. And technology is going to continue to be one of the cornerstones of what is a hybrid work environment. How does it work? If we want to be a magnet for talent and have a work environment that has this hybrid mix, we need to be able to have technology solutions and tools that allow what we're calling technology equity. So that if somebody in the room or not in the room, you can still have the kind of discussions that are needed. So, yes, absolutely, technology will be a key part of those solutions moving forward.

Your experts belong here

Every story in MarketScale Business Services starts with a company putting its consultants, practice leads, and account teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Business Services Insights

Get new expert content in your inbox.

Business Services: are you visible to AI?

Before they reach out, Business Services buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Business Services expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your consultants, practice leads, and account teams into the articles, video, and social content Business Services buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Business Services Insights

The Early Scale: Tesla and SpaceX Commit $16.8B to 'Terafab,' Their Own Texas Chip Factory

The Early Scale: Tesla and SpaceX Commit $16.8B to 'Terafab,' Their Own Texas Chip Factory

Tesla and SpaceX have announced a $16.8 billion investment in a chip manufacturing facility in Texas named 'Terafab.' This move highlights their commitment to enhancing their supply chain capabilities. Additionally, Procore has acquired DroneDeploy for $845 million and Progress Software purchased Domo's AI platform for $400 million.

  • 01Tesla and SpaceX to invest $16.8 billion in a Texas chip factory named 'Terafab.'
  • 02Procore acquires DroneDeploy for $845 million, continuing consolidation in tech services.
  • 03Progress Software buys Domo's AI platform for $400 million, expanding its AI capabilities.

Aug 8, 2026

B2B digital commerce is pulling away from traditional channels as distributor earnings confirm the shift

B2B digital commerce is pulling away from traditional channels as distributor earnings confirm the shift

B2B digital commerce is experiencing significant growth compared to traditional channels, as evidenced by the strong Q2 digital gains reported by companies like Wesco, Watsco, and Fastenal. This trend highlights the acceleration of B2B e-commerce ahead of overall retail growth. The shift suggests a transformation in how businesses engage in commerce, with a focus on digital platforms.

  • 01B2B digital commerce is growing faster than traditional retail channels.
  • 02Wesco, Watsco, and Fastenal reported significant digital sales growth in Q2.
  • 03The shift towards digital platforms reflects a broader transformation in B2B commerce.

Aug 7, 2026

Enterprise AI governance is structural, not cosmetic, and most organizations haven't made the shift yet

Enterprise AI governance is structural, not cosmetic, and most organizations haven't made the shift yet

Enterprise AI governance needs a fundamental structural approach rather than superficial cosmetic changes. Many organizations struggle to achieve this shift, leaving them vulnerable in a rapidly evolving AI landscape. Structural readiness is crucial for effective AI integration and risk management.

  • 01Enterprise AI governance requires a fundamental change in structure rather than superficial adjustments.
  • 02Many organizations are not yet prepared for effective AI governance, exposing them to potential risks.
  • 03Structural readiness is essential for successful AI adoption and management.

Aug 7, 2026

Explore More Business Services Insights

Read more expert perspectives from across Business Services.

Browse Business Services Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Business Services and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512