Beyond the Numbers: COVID-19 Happened – Where Did Your Data Go?

In the wake of the spread of the novel coronavirus and the COVID-19 pandemic it brought about, the world’s businesses and operations are attempting to engineer a return to what’s likely to be a new global normal.

However, in the midst of this uncertain period, what’s happened to data?

On this episode of Beyond the Numbers, a Weaver podcast, host Tyler Kern was joined by Trip Hillman, Weaver Director of Cybersecurity Services, and Robert Neill, Weaver Director and CIO of Advisory Services, to tackle that looming question.

To make remote capabilities possible during rapid response to the initial work-from-home and remote work challenges the pandemic brought on, both Hillman and Neill agreed that it was largely a make-do-with-what-you-have mentality.

That meant repurposing existing equipment, leveraging cloud-based services, and generally accelerating the march toward remote work that was largely already underway.

However, that speed came along with significant risks, both recognized and hidden, including elevated exposure to bad actors due to a significant increase in where work is being done, network and hardware issues, and more.
However, robust data tracking and quantification can help companies fight back.

“When we were inside the walls, we could put our arms around it. We could build our castle walls around it,” Hillman said. “When it starts to leave that, it starts to get a lot murkier. One of the questions I have for organizations is, ‘Are you aware of the holes you just punched in your defense mechanisms and in your firewalls? Where did we open the floodgates?”

By taking a thorough look at users’ locations, devices, and more and focusing on total visibility into channels, mechanisms, systems and overall operation, organizations can take back control of that leaking castle.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Global MKT Meet NYC
IPS Global MKT Meet NYC 2026: Daniel Dutesco on Clarity, Leadership, and Marketing Momentum
April 8, 2026

At a time when marketing organizations are being pushed to deliver faster, clearer, and more measurable impact, internal alignment has become just as critical as external messaging. Gatherings like TekniPlex’s first annual marketing meeting—set against the energetic backdrop of New York City—highlight how environment and intention can shape strategic momentum. What emerged most…

Read More
Global MKT Meet NYC
IPS Global MKT Meet NYC 2026 – Renette Rier Highlights the Power of Marketing Communication
April 8, 2026

At a time when marketing organizations are expanding their capabilities faster than ever, a familiar challenge continues to surface: the gap between doing the work and communicating its impact. Across industries, teams are investing heavily in strategy, product innovation, and customer engagement, yet too often those efforts remain siloed or underrepresented beyond internal circles….

Read More
Global MKT Meet NYC
IPS Global MKT Meet NYC 2026 – Thuy Nguyen: From Alignment to Execution in Global Marketing
April 8, 2026

At a time when marketing organizations are under increasing pressure to prove impact, alignment has become more than a buzzword—it’s a strategic necessity. Industry gatherings like IPS Global MKT Meet NYC 2026 highlight how cross-functional clarity, especially around pricing, communication, and prioritization, can accelerate both decision-making and execution. For companies like TekniPlex, where…

Read More
Global MKT
IPS Global MKT Meet NYC 2026 – Virginia Murray on Leading the Next Era of Marketing at TekniPlex
April 8, 2026

In an era where marketing organizations are expected to do more than support—they are expected to lead—moments of reflection have become just as critical as execution. Too often, teams operate at full speed, measuring success only by output, without pausing to recognize the progress already made or the strategic gaps still ahead. Industry…

Read More