Skip to content
MarketScale
‹ Back to IndustriesProfessional AV

Different Drives Results

Dental practices partnered with Rogue Marketing to replace conventional advertising-heavy strategies with a customized, cost-effective approach focused on reputation management and patient engagement. The results included a Google rating improvement from 2.5 to 4.5 stars, 200 new patients per month, and approximately $300,000 in new revenue within the first quarter. The case demonstrates that strategic, unconventional marketing can outperform traditional paid advertising tactics.

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Promoted content from Rogue Marketing on MarketScale.

By Business Services ·
Share

Key takeaways

01

Google rating improved from 2.5 to 4.5 stars through focused reputation management

02

Patient intake grew by 200 new patients per month without heavy ad spend

03

Approximately $300,000 in new revenue was generated in the first quarter alone

Get featured

Want MarketScale to feature Professional AV?

Book a 15-minute demo and we'll map your Professional AV expertise to the content buyers are searching for.

Book a demo

Partnering with

Rogue Marketing

proved to be a game-changer for our dental practices. When we set out to refine our marketing strategy with a focus on patient growth and revenue generation,

Rogue

provided a fresh and unconventional approach. Unlike traditional marketing strategies that emphasize heavy spending on social media and paid advertising,

Rogue

helped us develop a customized, cost-effective plan that delivered impactful results.

Unlike traditional marketing strategies that emphasize heavy spending on social media and paid advertising, Rogue helped us develop a customized, cost-effective plan that delivered impactful results.

Our strategy prioritized positioning dental practices as accessible retail locations while maximizing visibility and engagement. Instead of pouring money into traditional ad campaigns, we focused on reputation management and enhancing patient interactions. The results speak for themselves—one practice improved its Google rating from 2.5 to 4.5 stars, and we successfully grew patient intake by 200 new patients per month. Financially, this translated to approximately $300,000 in new revenue in just the first quarter.

The results speak for themselves—one practice improved its Google rating from 2.5 to 4.5 stars, and we successfully grew patient intake by 200 new patients per month.

Through disciplined execution and a focus on efficiency, Rogue has helped us optimize our marketing approach, fill operatories, and provide better access to patients—all without excessive spending. Our partnership with Rogue continues to deliver strong, measurable success, proving that innovative, strategic marketing can outperform traditional tactics.

Video TranscriptExpand ↓

I've had the opportunity to work with Rogue in the past. And when we sat down and really started to think about how we wanted to attack marketing, patient growth, focusing on driving revenue growth for our dental practices, it seemed like a natural fit to start with Rogue, and we were able to sit down, talk through a strategy, and talk about all the things that other people are doing, what we liked, what we didn't like. And we were able to create a customized strategy that really we felt like would fit the needs. And it's very different than what anyone would tell you if you listen to day to day marketing. We're not using social media. We're we're not spending a gazillion dollars on paid advertising. Everything we're doing is very low budget, very cost effective, but it's focusing on helping us identify our dental practices as retail locations. It's focused on ensuring that people have visibility to us, the ability to interact with us in multiple ways, and the ability to evaluate us by how other people see us. During the time that we've worked with Rogue, and gotten started moving down this path together with dental practices, we've, you know, elevated, practices from two and a half stars at Google to four and a half stars. We've been able to grow patients practices at a rate of two hundred new patients a month. And then if you look at that just sort of on average, of what we're charging just for hygiene, we've probably generated three hundred thousand dollars in new revenue just in the first quarter with Rogue. So we're very pleased with the partnership and love the the way that we have made this into something that is very disciplined and cost effective, but it's also something that's really helping us optimize, what we're doing in terms of grabbing more patients, filling our operatories, and and providing more access to patients.

Rogue Marketing

Part of this channel

Rogue Marketing

B2B marketing strategy from practitioners who do the work.

Visit the channel

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

BS
Business Services

Follow Professional AV Insights

Get new expert content in your inbox.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Professional AV Insights

Almo Pro AV’s Audio-Technica D50 launch puts RF planning back on the critical-path for public-sector command centers

Almo Pro AV’s Audio-Technica D50 launch puts RF planning back on the critical-path for public-sector command centers

Almo Pro AV has announced its distribution of Audio-Technica’s D50 digital UHF wireless system, emphasizing the importance of RF planning in command-and-control projects. The distribution is set to commence in September, aligning with public-sector command center needs. The new system aims to enhance the audio-visual communication capabilities in these settings.

  • 01Almo Pro AV will distribute the Audio-Technica D50 starting in September.
  • 02RF planning is a critical component for command centers using the D50 system.
  • 03The D50 system enhances audio-visual communications in public-sector command centers.

Aug 20, 2026

PTZOptics Rise 4K makes 12G-SDI and fiber table stakes for enterprise video rooms

PTZOptics Rise 4K makes 12G-SDI and fiber table stakes for enterprise video rooms

PTZOptics has introduced the Rise 4K PTZ camera that incorporates advanced features like 12G-SDI and fiber connectivity, along with AI-assisted automation, to enhance broadcast capabilities for corporate studios. The camera aims to set a new standard in professional AV by offering comprehensive broadcast connectivity and timecode/genlock functionalities. This innovation is positioned to optimize AV setups in enterprise environments and educational campuses.

  • 01The Rise 4K PTZ camera from PTZOptics includes 12G-SDI and fiber connectivity.
  • 02The camera is designed for corporate studios and campus AV setups.
  • 03AI-assisted automation is a key feature of the Rise 4K PTZ camera.

Aug 19, 2026

When Static Signage Falls Short: A Smarter Way to Communicate with VisionMax LED Posters

VisionMax LED posters offer a smarter communication solution compared to traditional static signage. These LED posters allow for dynamic content display, enhancing engagement and information delivery. The technology is suitable for various applications, providing flexibility in visual communication.

  • 01VisionMax LED posters offer dynamic content display, enhancing engagement over static signage.
  • 02LED posters provide flexibility and adaptability in visual communication across various applications.
  • 03Traditional static signage can be effectively upgraded with VisionMax LED technology for better content delivery.

Aug 17, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

About the Expert

BS
Business Services

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512