How Can Data Improve Your Teams and Boost Your Bottom Line?

Data drives decisions of the worlds largest companies but in a world with constant data, how do you make sense of it? Host TC Riley, puts the world under the lens of data and analytics and explores current news, B2B trends, and popular topics.

 

Data is often something that is overlooked. The value of data as a product is highly valuable for companies, however. Unfortunately, while companies have started to learn and appreciate the value and investment in data, a lot of companies probably don’t spend time thinking about how data can make their teams better.

On this episode of Diving Into Data, Host TC Riley talked with Ryan Frederick, Principal at AWH, about data as a product, Frederick’s career, and the value of data to improve the bottom line.

“You can sort of go industry by industry by industry, and the biggest players from a software product perspective in those industries are really data companies because software is plumbing for data.” – Ryan Frederick

Frederick has experience in starting and growing numerous software companies. He specializes in product building and is an analytics problem solver. At his first job at a small business, before the word startup entered the lexicon, he identified a problem that led to the birth of another company. This led him down the path to starting multiple companies. One thing he’s learned all these years is that things will go right and go wrong.

“It’s just the way it goes. You can do a lot of things right and still have it not go well,” Frederick said. “You can also do a lot of things wrong and have it go well. It is not for the faint of heart.”

Frederick has a lot of experience in startups and, in particular, data companies. An excellent place to start is that some companies aren’t thought of as data companies, such as Facebook and Uber. Instead, consumers are using their software to interface with the data.

“You can sort of go industry by industry by industry, and the biggest players from a software product perspective in those industries are really data companies because software is plumbing for data,” Frederick said.

Listen to Previous Episodes Here!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

safer HVAC chemicals
Stronger Training Pipelines and Smarter Social Media Can Help Solve HVAC’s Talent Shortage
June 9, 2026

The skilled trades are at a crossroads. By some industry estimates, for every five experienced technicians retiring, only two new ones are entering the field—highlighting a growing HVAC talent gap. At the same time, buildings are becoming more complex, more connected, and more dependent on high-performance mechanical systems. The stakes are real: without a…

Read More
design
Where Design Meets Durability: Why Commercial Surfaces Must Support Safety, Cleanability, and Long-Term Value
June 8, 2026

When a commercial space fails, it often fails quietly: a lobby floor that becomes slippery when wet, a hotel bathroom that is difficult to clean, a healthcare surface that cannot withstand constant disinfection, or an office finish that looks great until afternoon glare makes the room uncomfortable. These are not purely aesthetic problems; they are…

Read More
creative career
Crafted Journey How To: Building a Creative Career Across Scripts, Stages, and Sound
June 8, 2026

Creative careers rarely move in a straight line, especially for writers working across stage, screen, audio, books, and independent film. Sustaining that kind of life often means finding opportunities wherever they appear, building a strong network, staying open to different formats, and saying yes to collaborations that can lead somewhere unexpected. The stakes are…

Read More
EMR
EMR Strategy, Consulting, and Career Pivots with MedSys Co-Founder Mark Embry
June 8, 2026

Electronic medical records (EMRs) have moved from a back-office upgrade to a frontline determinant of care quality, clinician burnout, and hospital economics. With U.S. hospitals often spending tens to hundreds of millions—sometimes exceeding $100 million—on EMR implementations, the stakes have never been higher for getting both the technology and the human adoption right. As…

Read More