How UK Companies Can Cross the Pond to Success in an American Market

Post-Brexit, the U.K. is eager to fill the void of the European Union’s single market and tax reliefs with fresh free trade agreements. This included discussions with the U.S., which moved forward this week, maybe not to the U.K.’s liking, with meetings between U.S. President Biden and PM Johnson. Though Johnson made it a “priority” to strike a direct deal with the U.S., it doesn’t seem the Biden administration’s prioritizing new free trade deals in response.

With new opportunities for business relationships between the U.S. and U.K. up in the air, we thought it’d be useful to get some perspective on how these two Western economies differ in their own approaches to curating and encouraging start ups and connecting companies across the supply chain, in an effort to better determine how these entrepreneurial motivators will shape business collaboration between the two countries.

For insights, we called on Danny Lopez, CEO of Glasswall, a malware protection company developing CDR platform solutions for centralized file processing, bulk file imports, migration to cloud, and more. Danny pulled from his previous positions for insights, like senior leader at Barclay’s Bank, British Consul General to New York, CEO of London & Partners, and marketing director at the U.K.’s Department for International Trade.

Glasswall is also familiar with developing solutions for both of these markets simultaneously, so much so that the U.K.-based company secured partnerships with the larger U.S. Intelligence Community and rigorous validation from the NSA. Danny shares advice on where companies seeking to expand operations from their home country and break into transatlantic markets, like the U.K. to the U.S. for example, should focus rigidity in their goals, and where they need to be flexible to adapt to new markets.

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