Skip to content
‹ Back to IndustriesProfessional AV

Kindness, Calendars, and Goals with Asha Strazzero-Wild | Ep. 19 | Growthwell with Josh Byrd

Host Josh Byrd explores how leaders can prevent burnout by balancing work, family, and personal goals with guest Asha Strazzero-Wild. They discuss discipline, intentional scheduling, and the importance of community support. These strategies aim to harmonize personal and professional lives.

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Promoted content from Growthwell on MarketScale.

By Josh Byrd · · Asha Strazzero-wildOutpointePersonal GrowthProfessional Growth
Share

Key takeaways

01

Asha uses disciplined scheduling with family planning and task reviews to balance priorities.

02

Purpose-driven work is highlighted by Asha's dedication to improving patient experiences.

03

Building community support networks is essential for navigating challenges and successes.

Free workspace

Turn your Professional AV expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Professionals often juggle the competing demands of work, family, and personal growth while striving to achieve their goals. The increasingly blurred boundaries between personal and professional life make this balance more challenging than ever. Asha Strazzero-Wild offers actionable insights into how discipline and intentionality can help harmonize these priorities. Burnout affects more than 70% of professionals at some stage, highlighting the growing urgency of achieving balance.

How can leaders effectively balance the rigor of entrepreneurship, the joys of family life, and the call of community service, all while maintaining personal well-being?

On this episode of Growthwell host Josh Byrd sits down with Asha Strazzero-Wild, co-founder of Outpointe, to discuss strategies for achieving professional excellence and personal harmony. Together, they explore Asha's unique approach to planning, prioritization, and community involvement.

Key Takeaways:

  • The Calendar as a Compass: Asha emphasizes the power of disciplined scheduling to balance family, work, and personal priorities. Her strategy includes weekly family planning sessions and daily reviews of tasks to stay on track with her goals.
  • Purpose-Driven Work: Asha shares how her commitment to improving the patient experience drives her professional efforts and inspires her personal growth.
  • The Importance of Community: Asha highlights the value of building support networks through groups like the Boston Club and her local community to navigate challenges and celebrate successes.

Asha Strazzero-Wild is the co-founder and principal at Outpointe, a growth strategy and execution agency dedicated to supporting healthcare innovators. With a background in healthcare marketing and a passion for improving patient experiences, Asha combines entrepreneurial savvy with a deep commitment to community service. Based outside Boston, she is also a devoted mother, wife, and advocate for work-life integration.

Growthwell

Part of this channel

Growthwell

Candid startup conversations for founders building with intention.

Visit the channel

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Book DemoSee how it works15 minutes, straight to a calendar.

About the author

JB
Josh ByrdPrincipal

Experienced strategic marketing leader with a focus on strategic demand generation using data-driven techniques including Account Based Marketing (ABM), Marketing Automation, Online Advertising, Social Media, Print, and Public Relations. I love building strong teams who thrive in creatively mixing diverse marketing tactics, both traditional and modern, to realize significant revenue growth.

B2B Weekly

The week in Professional AV, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Professional AV Insights

Clear-Com Arcadia is the intercom hub at a Łódź skills centre running Dante and NETGEAR

Clear-Com Arcadia is the intercom hub at a Łódź skills centre running Dante and NETGEAR

Clear-Com's Arcadia Central Station is the central production communications hub at Łódź's Sectoral Skills Centre for Recording and Sound Reinforcement, connecting studios, control rooms, lecture rooms and other areas. The building's infrastructure is based on NETGEAR AV Series switches and a Dante Audio-over-IP network. Students get hands-on experience with wired, wireless and IP-based intercom workflows.

  • 01The Łódź centre's network runs on NETGEAR AV Series switches with Dante audio-over-IP, which Commercial Audio's CTO said made Clear-Com an ideal fit.

Oct 6, 2026

Telefónica fits its new Madrid broadcast monitoring room with an 11.4-meter Alfalite LED wall

Telefónica fits its new Madrid broadcast monitoring room with an 11.4-meter Alfalite LED wall

Telefónica Servicios Audiovisuales has commissioned an 11.4-meter Alfalite UHD Finepix 1.2 LED wall for a new TSAmediaHUB monitoring room in Aravaca, Madrid. Servers feed it over NDI, so sources can be distributed centrally and layouts adapted to the needs of each operation.

  • 01Fed over NDI video-over-IP, Telefónica's Aravaca wall makes the arrangement of broadcast feeds a server setting that can be adapted for each operation.

Oct 3, 2026

Transcoding moves to the cloud. Intercom, tally and shading stay at the venue

Transcoding moves to the cloud. Intercom, tally and shading stay at the venue

Vendors draw the same line: transcoding and graphics move to the cloud, while intercom, tally and camera shading stay on site. Riedel says the connection back to on-site talent, cameras, tally and IFB can still undermine the production or the business case. Hybrid looks like where things settle.

  • 01Dillon’s analysis suggests hybrid cloud-plus-venue production is where things settle, making on-site hardware for latency-bound work a long-term facility plan item.
  • 02Interoperability standards such as SMPTE ST 2110 and NMOS handle the plumbing. The question to put to vendors now is how their systems provision, configure, tear down and monitor services alongside other vendors' gear.

Oct 1, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

About the Experts

JB
Josh Byrd

Host, Growthwell

Josh Byrd is the host of the 'Growthwell' podcast. He engages early-stage founders and innovators in candid conversations to provide tangible advice and transformative ideas. His podcast focuses on empowering listeners to grow their ventures with intention and purpose.

AS
Asha Strazzero-Wild

Co-founder and Principal

Outpointe

Asha Strazzero-Wild co-founded Outpointe, a growth strategy agency for healthcare innovators. She has a background in healthcare marketing and focuses on improving patient experiences. Based near Boston, she balances her professional commitments with being a committed mother and community advocate.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512