Navigating the Insurance Compliance Challenges Brought About by COVID

“Hi, I’m Jay Kirschbaum. I’m a Senior Vice President and the Director of Benefits Compliance for World Insurance Associates. Our mission is to provide world-class asset and lifestyle protection for employers of all sizes. And we’ve been really growing fast in the last few years. We’re ranked number two on the fastest-growing list of brokers by Business Insurance Magazine.

And I’ve been really thrilled to be part of the organization. I’ve only been here for a few weeks, but it’s really been a great opportunity to expand my role as legal compliance for employer plans. And that’s a big part of what we do here at World. And in that role and in that capacity, we have seen employers still struggling with the fallout from the COVID restrictions and lockdowns that have been in place for the last couple of years.

Of course, employees had a concern about going into the workplace, figuring out what they needed to do in regard to going to work, being at work, how much they could work. And employers also had challenges with respect to those lockdowns and having employees present, not present, or even on their payroll. In particular, one of the challenges that came up particularly early on, and it continues to challenge some employers are the ACA requirements around whether somebody is or is not a full-time employee.

So, employers had to struggle with keeping employees on the payroll, which is what they wanted to do, just furlough them versus laying them off outright, but keeping them on the payroll cause potential issues with respect to ACA compliance and whether somebody was, or was not a full-time employee and had to still get benefits offered to them because of their status as a full-time employee.

So, navigating around that caused employers to have to look at their plans, re-work their plans, and figure out whether or not we’re going to keep people on the payroll. And oftentimes that met actual layoffs versus strict furloughs. In addition, one of the issues that continues to be a landmine, a potential landmine for employers, are outstanding Cobra elections. In general, people have 60 days to elect Cobra after they get a Cobra notice.

Well, with the COVID restriction and mandates those deadlines were extended for a full year. So, employers may have Cobra elections sitting out there or qualified beneficiaries may be making or potentially could be making elections and they don’t even know they exist. Now, this is going to be primarily an issue for self-funded plans, but it’s going to be an issue for fully insured plans as well, because we all know that if the costs go up, the carrier is going to get the increased premium in the following year.

So, employers need to engage with their consultants, with their brokers, with their other vendors to make sure they understand sort of what the potential is out there. How many people are outstanding with respect to their Cobra notices, who could elect, what those elections could look like, and what the potential costs could be down the road.

So they need to really reach out and figure out what happens in that regard. In addition, from a pure compliance perspective, there has been so much that’s happened in the last couple of years, mental health parody, new teeth associated with that. That’s going to go to the DOL with new legislation. The transparency legislation or regulatory requirements. And that’s going to be going into effect soon.

No Surprises Act and how employers are going to have to react to that. Employers need to get ahold of their vendors. They need to get ahold of their carriers. They need to get ahold of their consultants and say, “Hey, this is our responsibility,” because all the rules are placed on the employer and the employer plan.

And they’re the responsible party, but the people who have access, the entities that have access, to understand how all that is work, is going to be the carriers, it’s going to be your TPAs, it’s going to be your other vendors. So you need to get in touch with them and get them to walk you through what they’re going to do to make sure that your plans remain compliant.

So, those are just a couple of hints with respect to what’s happening and what you might want to look at. And in that regard, you ought to come join us at the National SHRM Convention in June to New Orleans. We’re going to be talking about all the compliance issues that employers need to look at, what you think may or may not be an issue or associated with your plan B and sort of how to make sure it’s all buttoned down as you go forward.

Hope to see you in New Orleans.”

Follow us on social media for the latest updates in B2B!

Image

Latest

customer movement
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Three)
January 22, 2026

As audiences tune out polished ads and lean into trust, brands are being forced to rethink how they show up for the customer. Research consistently shows that consumers rate peer-created content as more credible than traditional brand messaging, and algorithmic discovery is increasingly rewarding authenticity over polish. With AI reshaping how people search and…

Read More
supply chains
Why the Best Careers Are Designed Like Resilient Supply Chains
January 22, 2026

What do supply chains and community have in common? They both deliver value—when managed with purpose. At their best, they show how intentional systems, meaningful connections, and consistent action turn effort into lasting professional growth. This week on Professional Quotient, listeners hear from Nathan Chaney, founder of Supply Chaney, whose insights bridge the mechanics…

Read More
brand
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Two)
January 22, 2026

As people seek relief from constant digital noise, the backyard has quietly become a modern “third space” in everyday life. Outdoor living, fire pits, and at-home hosting continue to grow as consumers prioritize connection, ease, and experiences that feel meaningful without requiring more complexity. Brands that understand this shift aren’t just selling products—they’re offering…

Read More
Image
The Retrofit Advantage: B2B Renovation Strategies Powering Retail, Healthcare, Sports, IoT, Energy, ProAV, Engineering, and Construction
January 20, 2026

Innovation is no always a new build. In B2B, the fastest return often comes from upgrading existing facilities without pausing operations for months. Renovation and retrofit projects have become a core business lever because they influence measurable outcomes: energy consumption, staff productivity, customer throughput, uptime, safety, compliance, and lifecycle maintenance costs. Below is a B2B…

Read More