Skip to content
MarketScale
‹ Back to IndustriesRetail

NYC, Goldman Sachs Launch Effort to Give Struggling Small Businesses a Lift

(Bloomberg) — New York City Mayor Eric Adams on Monday will announce a new partnership with Goldman Sachs Group Inc. and Mastercard Inc. that will create the largest public-private loan fund for small businesses in the city’s history. The $75 million NYC Small Business Opportunity Fund will offer businesses loans ranging from $2,000 to $250,000…

This story was produced through MarketScale. See how Retail teams put it to work with Sales Enablement.

Share
NYC, Goldman Sachs Launch Effort to Give Struggling Small Businesses a Lift

Get featured

Want to get featured in MarketScale Retail?

Create a free MarketScale workspace and get your company's expertise featured across our Retail coverage. No credit card, no demo required.

Start free

(Bloomberg) — New York City Mayor Eric Adams on Monday will announce a new partnership with Goldman Sachs Group Inc. and Mastercard Inc. that will create the largest public-private loan fund for small businesses in the city’s history.

The $75 million NYC Small Business Opportunity Fund will offer businesses loans ranging from $2,000 to $250,000 at a fixed below-market interest rate of 4%, regardless of the loan size. The program comes as many small businesses that struggled to stay open during the pandemic are still fighting to bounce back.

“Small businesses throughout our city have been disproportionately impacted by the Covid-19 pandemic, and helping them get back on their feet is critical to an equitable recovery,” Adams said in a statement.

More than 4,000 private businesses, including chain stores and retail banks, shuttered in New York from 2019 to 2021 during the height of the pandemic, the city comptroller’s office said. About 1,500 local businesses will be able to apply for the new loans, exempt from credit score minimums and application fees, according to the city.

Christine Noh, owner of the apparel store Nohble, which was founded in 1982 by her parents, said the past three years have been a tremendous challenge. Noh said she feels like she is constantly trying to recover from whiplash. Although she received a loan from a city program designed to keep businesses afloat during the pandemic, she told Bloomberg in an interview that she plans to apply for the new loan.

“New York City is a very challenging place to operate, and it only gets more expensive to operate, it never gets cheaper and more of this is needed, I would say I am somebody who is very well engaged and even then, I don’t necessarily know what products are being offered or what programs may exist,” Noh said.

To qualify for the loan, businesses must have less than $5 million in revenue. Borrowers can also use the loan to refinance higher-interest debt.

Goldman Sachs is contributing approximately $50 million to the loan program, while Mastercard is giving $500,000 for outreach and educating small business owners. The balance of the program’s funds will come from New York City. The partnership will also work with local groups including Community Reinvestment Fund and local Community Development Financial Institutions, which are dedicated to serving low-income people or businesses.

“Small businesses are the engines of our economy,” Maria Torres-Springer, deputy mayor for economic and workforce development, said in a statement. “This innovative public-private partnership will not just help over one thousand businesses, but will have lasting ripple effects in the lives of workers and in the health of our neighborhoods where these businesses operate.”

Article by Skylar Woodhouse.

Your experts belong here

Every story in MarketScale Retail starts with a company putting its merchandising leads, store operations teams, and category managers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Retail Insights

Get new expert content in your inbox.

Retail: are you visible to AI?

Before they reach out, Retail buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Retail expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your merchandising leads, store operations teams, and category managers into the articles, video, and social content Retail buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Retail Insights

Retail's digital channel is outpacing store growth, and three moves by Tractor Supply, Albertsons, and DoorDash show why

Retail's digital channel is outpacing store growth, and three moves by Tractor Supply, Albertsons, and DoorDash show why

Tractor Supply, Albertsons, and DoorDash-Shopify are taking strategic actions to enhance their digital commerce capabilities as online sales approach 25% of total retail sales. These companies are investing in structural changes to adapt to the growing digital retail environment. Their initiatives reflect a broader industry shift toward ecommerce.

  • 01Ecommerce is nearing 25% of all retail sales.
  • 02Tractor Supply, Albertsons, and DoorDash-Shopify are investing in digital commerce infrastructure.
  • 03Digital channels are expanding faster than physical store growth.

Aug 8, 2026

Conversational commerce, retail media, and a 0.2% June sales print are rewriting the enterprise retail playbook

Conversational commerce, retail media, and a 0.2% June sales print are rewriting the enterprise retail playbook

Enterprise retail is being reshaped by factors such as AI chat shopping, the expansion of retail media, and recent fluctuations in sales data. Retail operators are responding to these changes with strategic adjustments to their playbooks. The need for immediate action is underscored by current market trends.

  • 01AI chat shopping is transforming how customers interact with retail platforms.
  • 02Retail media is experiencing significant growth, influencing marketing strategies.
  • 03A soft June sales figure of 0.2% is prompting retailers to rethink their strategies.

Aug 6, 2026

Retailers restructure digital operations as ecommerce becomes the baseline, not the edge

Retailers restructure digital operations as ecommerce becomes the baseline, not the edge

Retailers are restructuring their digital operations as e-commerce transitions from being an edge case to a fundamental aspect of their business strategies. Companies like Albertsons are centralizing merchandising efforts and Tractor Supply is expanding its digital presence despite economic challenges. Recent data from Forbes highlights the significant stakes involved in this digital evolution for the retail sector.

  • 01E-commerce is becoming a fundamental component of retail operations rather than a supplementary option.
  • 02Albertsons is centralizing its merchandising operations to better integrate with digital strategies.
  • 03Tractor Supply continues to grow its digital operations despite facing economic challenges.

Aug 5, 2026

Explore More Retail Insights

Read more expert perspectives from across Retail.

Browse Retail Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Retail and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512