Skip to content
MarketScale
‹ Back to IndustriesRetail

NYC, Goldman Sachs Launch Effort to Give Struggling Small Businesses a Lift

(Bloomberg) — New York City Mayor Eric Adams on Monday will announce a new partnership with Goldman Sachs Group Inc. and Mastercard Inc. that will create the largest public-private loan fund for small businesses in the city’s history. The $75 million NYC Small Business Opportunity Fund will offer businesses loans ranging from $2,000 to $250,000…

This story was produced through MarketScale. See how Retail teams put it to work with Sales Enablement.

Share
NYC, Goldman Sachs Launch Effort to Give Struggling Small Businesses a Lift

Get featured

Want to get featured in MarketScale Retail?

Create a free MarketScale workspace and get your company's expertise featured across our Retail coverage. No credit card, no demo required.

Start free

(Bloomberg) — New York City Mayor Eric Adams on Monday will announce a new partnership with Goldman Sachs Group Inc. and Mastercard Inc. that will create the largest public-private loan fund for small businesses in the city’s history.

The $75 million NYC Small Business Opportunity Fund will offer businesses loans ranging from $2,000 to $250,000 at a fixed below-market interest rate of 4%, regardless of the loan size. The program comes as many small businesses that struggled to stay open during the pandemic are still fighting to bounce back.

“Small businesses throughout our city have been disproportionately impacted by the Covid-19 pandemic, and helping them get back on their feet is critical to an equitable recovery,” Adams said in a statement.

More than 4,000 private businesses, including chain stores and retail banks, shuttered in New York from 2019 to 2021 during the height of the pandemic, the city comptroller’s office said. About 1,500 local businesses will be able to apply for the new loans, exempt from credit score minimums and application fees, according to the city.

Christine Noh, owner of the apparel store Nohble, which was founded in 1982 by her parents, said the past three years have been a tremendous challenge. Noh said she feels like she is constantly trying to recover from whiplash. Although she received a loan from a city program designed to keep businesses afloat during the pandemic, she told Bloomberg in an interview that she plans to apply for the new loan.

“New York City is a very challenging place to operate, and it only gets more expensive to operate, it never gets cheaper and more of this is needed, I would say I am somebody who is very well engaged and even then, I don’t necessarily know what products are being offered or what programs may exist,” Noh said.

To qualify for the loan, businesses must have less than $5 million in revenue. Borrowers can also use the loan to refinance higher-interest debt.

Goldman Sachs is contributing approximately $50 million to the loan program, while Mastercard is giving $500,000 for outreach and educating small business owners. The balance of the program’s funds will come from New York City. The partnership will also work with local groups including Community Reinvestment Fund and local Community Development Financial Institutions, which are dedicated to serving low-income people or businesses.

“Small businesses are the engines of our economy,” Maria Torres-Springer, deputy mayor for economic and workforce development, said in a statement. “This innovative public-private partnership will not just help over one thousand businesses, but will have lasting ripple effects in the lives of workers and in the health of our neighborhoods where these businesses operate.”

Article by Skylar Woodhouse.

Your experts belong here

Every story in MarketScale Retail starts with a company putting its merchandising leads, store operations teams, and category managers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Category buyers trust operators, so your merchandising leads shorten the distance between first search and first call.

Get your team featuredSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Retail, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Retail: are you visible to AI?

Before they reach out, Retail buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Retail expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your merchandising leads, store operations teams, and category managers into the articles, video, and social content Retail buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Retail Insights

Deloitte: Holiday e-commerce to reach up to $319B in 2026–27

Deloitte: Holiday e-commerce to reach up to $319B in 2026–27

Deloitte forecasts U.S. holiday e-commerce of $316.1 billion to $318.9 billion for November 2026 through January 2027, up 7.5% to 8.4%. Total retail is projected to grow 4% to 4.8% to about $1.7 trillion. The faster online growth rate is a planning input for fulfillment staffing and site readiness.

  • 01Last season's total holiday sales grew 4.1% by Census Bureau count, above the 2.9% to 3.4% range Deloitte had forecast in fall 2025.
  • 02Deloitte's 2025 survey found 33% of U.S. consumers expected to use generative AI somewhere in their holiday shopping; product data quality now matters for machine readers as well as human ones.
  • 03Adobe's and Salesforce's holiday projections landed in late September and October last year, so the next two to six weeks should bring corroborating or conflicting numbers to plan against.

Sep 18, 2026

Club stores drove nearly half of the growth in $330B U.S. store-brand sales

Club stores drove nearly half of the growth in $330B U.S. store-brand sales

Circana reports U.S. private-label sales reached $330 billion, with store brands holding 24% unit share and 23% dollar share of CPG. Club stores drove nearly half of the growth. Circana expects share gains to continue through 2026 at a slower pace as national brands sharpen pricing and innovation.

  • 01Club channels account for nearly half of all U.S. private-brand growth, so a store-brand program benchmarked only against supermarket peers is missing where the volume is actually moving.
  • 02A one-point gap between store-brand unit share (24%) and dollar share (23%) suggests private label is no longer priced far below the market average, which changes the margin math for premium-tier extensions.
  • 03The EU's 50% private-label unit share is more than double the U.S. figure, a reference point for how much headroom exists even as Circana expects the U.S. pace to moderate through 2026.

Sep 17, 2026

Modern Retail: Meta Lab footprint set to nearly double

Modern Retail: Meta Lab footprint set to nearly double

Meta is nearly doubling the store footprint of Meta Lab, its retail concept for Ray-Ban AI glasses, according to Modern Retail. In November 2025, The Wall Street Journal reported on pop-up stores in Los Angeles, Las Vegas, Burlingame and New York City. The stores are built for lingering and selfies. That design brief matters for any brand selling a wearable people must try on.

  • 01Meta designed its Meta Lab pop-ups around dwell time and photo-taking, with coffee stations and full-length mirrors; its creative director told The Wall Street Journal the company wants visitors to bring friends and stay a while rather than move through quickly.
  • 02For brands launching a wearable that shoppers need to see on their own face, Meta’s planned store expansion is a real-world reference point for solving the try-on problem.
  • 03The signal to watch is whether the new Meta Lab locations keep the pop-up format the Journal described or shift toward longer-term leases.

Sep 17, 2026

Explore More Retail Insights

Read more expert perspectives from across Retail.

Browse Retail Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Retail and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512