Skip to content
MarketScale
‹ Back to IndustriesProfessional AV

Proactive Risk Management: Ensuring Employee Safety Through Rapid Communication Systems

Organizations must adopt real-time alert systems and coordinated response strategies to protect employees during crises like extreme weather and cyber threats. Proactive risk management, including rapid communication, is essential to maintain business continuity.

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Promoted content from Pro AV Today on MarketScale.

By Ben Thomas · Cyber ThreatsEverbridgeExtreme Weather EventsLaura Floyd
Share

Key takeaways

01

Real-time monitoring systems are crucial for employee safety during crises.

02

Proactive risk management involves quick dissemination of critical information.

03

Reliable communication strategies ensure business continuity in emergencies.

As extreme weather events and cyber threats continue to rise, businesses are being forced to rethink how they safeguard employees in various locations. Proactive risk management is becoming essential, with the demand for solutions that provide real-time monitoring and rapid communication quickly becoming a top priority for many organizations.

What measures can companies take to ensure employees stay safe and informed during events like hurricanes or system outages?

Laura Floyd, Sales Engineer at Everbridge, outlines the essential strategies businesses need to adopt to maintain communication and ensure business continuity. One of the most important approaches is to implement proactive risk management by establishing reliable systems for quickly sharing critical information with employees across multiple platforms.

“One critical aspect is the ability to communicate with their employees. Organizations need to have systems in place to quickly disseminate pertinent information, such as building closures or wellness checks. It’s crucial for employees to know who to contact and what technology or systems they can use,” Floyd said.

One critical aspect is the ability to communicate with their employees. Organizations need to have systems in place to quickly disseminate pertinent information, such as building closures or wellness checks.
— Laura Floyd, Sales Engineer at Everbridge
Pro AV Today

Part of this channel

Pro AV Today

Pro AV news, trends, and expert voices for the AV industry

Visit the channel →

About the author

Ben Thomas
Ben ThomasHead of Pro AV, MarketScale

Ben Thomas serves as Head of Pro AV at MarketScale, where he leads content and media strategy for the pro AV sector. With over 15 years of award-winning experience across large-scale events, network television, OTT platforms, and podcasting, he has guided major B2B brands including Intel, Sennheiser, Samsung, and Philips to billions of content interactions. He holds a B.A. in Mass Communications and is recognized for his expertise in podcast hosting, public speaking, marketing, and content strategy.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Professional AV Insights

Jabra expands the Evolve3 headset range with three models for different workstyles

Jabra expands the Evolve3 headset range with three models for different workstyles

Jabra has introduced three new headsets in its Evolve3 range, designed for different workstyles, including desk-based, open-office, and hybrid environments. These headsets will be available globally starting September 2026. Jabra aims to cater to various professional audio-visual needs with this expansion.

  • 01Jabra adds three new headsets to the Evolve3 range.
  • 02Headsets cater to desk-based, open-office, and hybrid workers.
  • 03Available globally from September 2026.

Jul 1, 2026

LG ELECTRONICS UNVEILS STANBYME 2 MAX: AN IMMERSIVE PERSONAL SCREEN WITH A LARGER 32-INCH 4K DISPLAY

LG Electronics has unveiled the StanbyME 2 Max, a 32-inch 4K display that serves as a versatile and movable screen for personal use. The lifestyle display adapts effortlessly to various environments and lifestyles, offering a high-quality visual experience. This latest offering from LG continues the brand's tradition of creating innovative and award-winning electronics.

  • 01LG introduces the StanbyME 2 Max, a 32-inch 4K display.
  • 02The display is designed for versatility and mobility in various environments.
  • 03This product builds on LG's reputation for award-winning electronic solutions.

Jun 29, 2026

InfoComm 2026 felt different: less specs, more real problem-solving

InfoComm 2026 felt different: less specs, more real problem-solving

InfoComm 2026 focused more on solving real-world problems rather than just showcasing specifications. The event highlighted a shift towards practical applications and solutions in the Pro AV industry. Attendees discussed innovative approaches to addressing industry challenges.

  • 01Shift in focus from specifications to problem-solving at InfoComm 2026.
  • 02Increased emphasis on practical applications in the Pro AV industry.
  • 03Discussion on innovative solutions to industry challenges.

Jun 22, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

About the Experts

Ben Thomas
Ben Thomas

Host, Pro AV Today

MarketScale

Ben Thomas is the host of 'Pro AV Today,' a platform focusing on professional AV industries. He explores innovative technologies and solutions that impact the AV sector.

LF
Laura Floyd

Sales Engineer

Everbridge

Laura Floyd is a Sales Engineer at Everbridge, specializing in business continuity and emergency communication solutions. She advises organizations on implementing effective risk management and communication strategies.