Protecting and Differentiating Your Self-Storage Facility with Tenant Protection Programs

On this episode of MarketScale’s Business Services podcast, host Tyler Kern was joined by On The Move Insurance Agency Director Merle Harris to discuss the best way to protect your self-storage facility.

Protecting these facilities is critical, particularly in cases where the facility is a significant portion or the entirety of an owner/operator’s portfolio.

“It is a significant investment,” Harris said. “Oftentimes, in the case of mom-and-pops, it may be their entire life savings investment. So, with any investment, clearly you want to protect it, and you want to grow it.”

Challenges commonly faced by self-storage facilities include local competition and oversaturation, the generation of additional revenue streams, and more.

There are many avenues toward achieving an owner’s primary goal of protecting the facility, including traditional insurance, but tenant protection may provide an additional layer of protection.

These programs, such as On The Move’s SecureLease, help keep tenants protected and provides a differentiator from competitors that neglect to take this additional step.

Harris outlined the difference between traditional insurance solutions and a tenant protection program like SecureLease, which include the avoidance of the complexities introduced by mandated insurance licensing and regulatory entities.

“Tenant insurance is a regulated product. As such, the owner/operator of a self-storage facility, when he sells tenant insurance, he is being dictated as far as the price point he has to sell that product at and the amount he has to pay. It is a very structured situation,” Harris said.

“With respect to tenant protection plans, that gives the owner/operator maximum flexibility from the standpoint that he now determines what price point he wants to sell that tenant protection product at.”

Kern and Harris also touched on when tenant protection might the ideal choice for unique facilities, additional benefits associated with SecureLease, and more.

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