The Framework Series – Episode 5: Make Toast

Most organizations face challenges when aligning teams on processes and strategies. According to a 2021 McKinsey Global Survey, fewer than one-third of companies successfully improve performance and sustain those improvements over time, often due to a lack of employee engagement and poor execution. The key to overcoming this? A simple exercise involving sticky notes and drawings. By breaking down everyday tasks like making toast, teams can uncover hidden assumptions, gain alignment, and tackle real-world business problems with fresh insight.

How can a basic drawing exercise transform the way teams think about customer journeys, website experiences, and operational processes?

Chip Rosales, Managing Partner at Rogue Marketing discusses a deceptively simple yet powerful framework for problem-solving on the Rogue Frameworks Series. Through a structured drawing exercise, teams can visualize processes, uncover different perspectives, and ultimately drive better decision-making. He explores how this method fosters collaboration and ensures no crucial steps are overlooked when solving complex business challenges.

Key Takeaways

• A Simple Drawing Exercise to Spark Insight: Asking participants to illustrate how they make toast highlights different perspectives and encourages deeper thinking about processes.
• From Toast to Business Strategy: The same exercise can be applied to complex business challenges, such as mapping out a customer journey or refining a delivery process.
• The Power of Visual Thinking: Using sticky notes and diagrams allows teams to collaboratively refine processes, identify gaps, and reach alignment faster.

Chip Rosales is a seasoned marketing executive and Managing Partner at Rogue Marketing, specializing in brand strategy, digital marketing, and integrated communications. With over two decades of experience, he has led global marketing initiatives at companies like Pegasus Solutions and Electronic Data Systems, driving brand positioning, customer engagement, and business growth. His expertise spans strategic planning, media engagement, and thought leadership, helping organizations refine their marketing strategies and maximize impact.