The Framework Series – Episode 4: RED Marketing

Marketing is evolving fast, and brands must adapt or risk being left behind. RED Marketing highlights the critical need for messaging that is relevant, easy to engage with, and distinct. These three factors set successful brands apart. A 2023 McKinsey study found that companies leading in customer experience achieved more than double the revenue growth of their competitors between 2016 and 2021. These brands also recovered from the COVID-19 pandemic more quickly than their peers.

What are the three key ingredients of a successful brand strategy, and how can businesses implement them effectively?

On this episode of the Rogue Frameworks Series, Chip Rosales, Managing Partner at Rogue Marketing explores the RED Framework. This is a marketing strategy designed to help brands craft messages that are relevant, easy to engage with, and distinct in the marketplace. The discussion covers how businesses can apply this approach to enhance their visibility, attract the right customers, and stay ahead in an increasingly crowded digital environment.

Key Takeaways:

  • The RED Framework: Brands must be Relevant to customer needs, Easy to access and engage with, and Distinct enough to stand out.
  • Practical Implementation: Businesses should continually assess their messaging, ensuring it aligns with cultural, functional, and social relevance while remaining simple and accessible.
  • The Power of Differentiation: A brand that lacks distinctiveness is at risk of fading into the background. However, standing out is not enough—success requires a balance of all three RED elements.
Chip Rosales is a marketing leader known for his expertise in brand development, digital strategy, and customer experience. At Rogue Marketing, he drives innovative, integrated campaigns that help businesses stand out and achieve their goals. His career spans leadership roles at Pegasus Solutions, Crown Partners, and EDS, where he has successfully built marketing strategies, strengthened brand positioning, and leveraged technology to enhance business performance.

 

Recent Episodes

Rogue Marketing continues to lead with intention in a space often driven by noise. Q2 2025 reflected a strategic focus on substance, where each initiative supported long-term brand growth. The team transformed internal recognition efforts into enduring brand assets and refined event strategies through immersive, results-driven experiences. Website launches during the quarter balanced visual…

Solopreneurs often face confusion when navigating early-stage business growth. Purpose Factory provides the structure, support, and clarity needed to build focus and momentum. Julian Placino, Founder of Pathways Media, shares how the peer-driven environment fueled his transformation from scattered efforts to a focused media business and the production of the Ultimate Coding Championship. He credits Purpose…

Many entrepreneurs join business groups in search of leads, but often stay because of the community, not the contracts. As economic pressure mounts, seasoned peer groups offer more than networking; they provide clarity, credibility, and peer-driven business support that can sustain leaders through uncertainty.. Shaun Overton, Founder at Dustups Texas, shares how his Purpose…