The Power of Communication for Trust and Relationship-Building

Greg Crumpton lives by a simple mantra: Relationships drive business. Each week on Straight Outta Crumpton, Crumpton dives into the lost art of networking and speaks with the biggest influencers in business services to learn how they build, nurture and value their professional relationships.

 

Communication in life and business has been evolving since the invention of language. Over the last year, how people communicate has certainly changed, but is it possible that many are better at it now? Talking about the power of communication in relationship-building, hosts Greg Crumpton and Tyler Kern welcome Michelle Miller, Strategic Accounts at Service Logic, to Straight Outta Crumpton.

Miller has been with Service Logic for a year after a previous career in the electrical world. She works with both customers and service providers, sharing how open communication has been key to success on complex projects.

“I really like a phone call, one-on-one conversation. It gives customers and service providers a comfort level that I’ll be there to help and answer questions along the way,” Miller shared.

Miller’s a strong believer in the power of two-way dialogue and conversations versus only emailing or texting. She also doesn’t mind video calls. “It’s putting a face with a name. it brings a more personal level to the relationship.”

Deep relationships and trust were once formed in face-to-face interactions. In a digital world, working with people from all over, communication takes many avenues. Still, as long as the communication is open and consistent, connections can be made.

Mastering communication between all parties helps Miller manage relationships to ensure that everyone is on the same page and working together for a common goal. Outside of communicating with external folks, she also noted that internal communication is critical as well.

Life and work will continue to adapt to new challenges, but communication, no matter the format, will always matter.

Make Sure to Follow Along for More Episodes of Straight Outta Crumpton!

Straight Outta Crumpton with Greg Crumpton

Follow us on social media for the latest updates in B2B!

Image

Latest

What It Takes to Restore a Tornado-Damaged Clinic
What It Takes to Restore a Tornado-Damaged Clinic
August 21, 2025

When a tornado tore through Oklahoma City in April, BMS CAT was already on-site before many businesses even realized the extent of the tornado damage—including Valor Physical Therapy. Thanks to an existing relationship with Valor’s affiliated hospital, the BMS CAT team was positioned to respond quickly. “We were actually on scene before they knew…

Read More
Burl Stamp
Improving Employee Engagement Through CAREmunication — A Conversation with Burl Stamp
August 21, 2025

With the healthcare landscape seeing many evolving changes, employee engagement is no longer just a buzzword — it’s now a business imperative. Amid rising turnover and persistent staffing shortages, organizations are under pressure to build resilient, engaged teams. According to Gallup, 70% of the variance in team engagement is tied to one factor: the…

Read More
precision machining
Pharma Manufacturing: Meeting Annex I with Precision Machining for Safer Sterile Drug Production
August 21, 2025

Pharmaceutical manufacturers are under increasing pressure to deliver sterile, high-quality medicines in smaller batches and faster cycles. As pharma manufacturing evolves, regulatory demands have intensified, especially following the 2023 revision of EU GMP Annex I, which places new emphasis on contamination control strategies, improved traceability, and minimizing human intervention throughout production. According to American…

Read More
peer guidance
Leaders Who’ve Been There: Finding Clarity Through Peer Guidance at Purpose Factory
August 20, 2025

Running a business can feel isolating without peers who understand the weight of leadership. Madison Harris, founder of Cobalt Fund Services, found the peer guidance he needed through Purpose Factory. He gained strategic insight and real feedback from seasoned entrepreneurs at a time when his business needed clarity and structure. Harris realized Cobalt wasn’t…

Read More