The Role of Video and Narrative in Empowering Sales

On the debut episode of “Scaling Up,” a show featuring Maitland’s conversations with business innovators and industry leaders, Maitland speaks with MarketScale’s own  Josh Brummett, Vice President of Production to find out how video can help take sales to new heights.

The first step, Brummett said, is a simple one – you have to produce good video content to have it result in true sales enablement.

“I will say – ads are dead,” Brummett said. “If you’re making an ad-type video and trying to make a commercial to really just push what your product is immediately, people are going to get turned off by that. … What you really have to do is be able to tell a story.”

The central elements of any good narrative – key players, a conflict, and a resolution – need to be present in your video content. People want products that they can relate to and that understand their unique challenges, then work to solve them. When that central goal is accomplished, videos become a key tool in the salesperson’s toolbox for exactly that reason. As salespeople transition from pushing products and coming across as concerned with the bottom line to moving towards being able to meet potential customers where they are and exhibit how the product can solve their problems – real growth and relationships happen. As brands add in live broadcast, roundtable discussions, asynchronously recorded content, and more to deal with continued fallout from the COVID-19 pandemic, they have a well-rounded, powerful strategy for leveraging video to tell your brand’s story.

Learn more on the inaugural episode of Scaling Up.

Latest

Adapt Energy: Rolling Blackouts, Microgrids, and Elevated Energy Automation
April 13, 2021
In February of 2021, Texas went through an energy crisis, with many residents experiencing rolling blackouts. PanTech Design CEO Troy Morgan joined host Tyler Kern to talk about this phenomenon, what rolling Read more
The Right Case Packing Solution – From Off-the-Shelf to Custom, the Right Answer Is Configurable
April 13, 2021
When it comes to case packing, is there such a thing as an off-the-shelf solution? That was the focus of the conversation on this installment of Packed with Pearson. Stuart Cooper, Chief Revenue Officer for Read more
How Fusion Energy and the Sun Provide the Inspiration that ITER Needs
How Fusion Energy and the Sun Provide the Inspiration that ITER Needs
April 13, 2021
The world depends on energy. It has since the dawn of time, and how we capture energy is always changing and evolving. The dependence on fossil fuels has consequences, so many countries are looking for ways to Read more