The Role of Video and Narrative in Empowering Sales

On the debut episode of “Scaling Up,” a show featuring Maitland’s conversations with business innovators and industry leaders, Maitland speaks with MarketScale’s own  Josh Brummett, Vice President of Production to find out how video can help take sales to new heights.

The first step, Brummett said, is a simple one – you have to produce good video content to have it result in true sales enablement.

“I will say – ads are dead,” Brummett said. “If you’re making an ad-type video and trying to make a commercial to really just push what your product is immediately, people are going to get turned off by that. … What you really have to do is be able to tell a story.”

The central elements of any good narrative – key players, a conflict, and a resolution – need to be present in your video content. People want products that they can relate to and that understand their unique challenges, then work to solve them. When that central goal is accomplished, videos become a key tool in the salesperson’s toolbox for exactly that reason. As salespeople transition from pushing products and coming across as concerned with the bottom line to moving towards being able to meet potential customers where they are and exhibit how the product can solve their problems – real growth and relationships happen. As brands add in live broadcast, roundtable discussions, asynchronously recorded content, and more to deal with continued fallout from the COVID-19 pandemic, they have a well-rounded, powerful strategy for leveraging video to tell your brand’s story.

Learn more on the inaugural episode of Scaling Up.

Follow us on social media for the latest updates in B2B!

Image

Latest

skilled trades career
A Skilled Trades Career Provides a Future-Proof Path
July 18, 2024

In today’s rapidly changing job market, a skilled trades career offers a viable and attractive option, especially for the younger generations exploring alternatives to traditional college education. Recent trends indicate a significant shift in interest in these hands-on professions. On Straight Outta Crumpton, host Greg Crumpton engages in a lively conversation with Nicole Bass,…

Read More
HVAC careers
How to Bridge the Gap in HVAC Careers Through Education and Inclusion: Insights from Nicole Bass
July 18, 2024

In the dynamic world of skilled trades, the HVAC industry is witnessing a significant transformation driven by leaders like Nicole Bass. With a growing emphasis on practical education and the shift in generational perspectives towards career choices, the discussion around HVAC careers is more relevant than ever. Today, we delve into the inspiring journey…

Read More
presence
Truckpedia Modernize Trucking Operations and Build Robust Presence with Innovation
July 18, 2024

The trucking industry, valued at over $940 billion annually, remains one of the most traditional and least technologically advanced sectors. Small trucking companies, which constitute 95.8% of the industry, often struggle to scale and compete due to outdated practices and limited resources. These companies need innovative solutions to modernize their operations and build a robust…

Read More
personal fulfillment
Personal Fulfillment with Margaret Weniger | Ep. 9 | Growthwell with Josh Byrd
July 18, 2024

Balancing professional success and personal well-being has become increasingly critical in the modern workforce. In the wake of the pandemic, many individuals are re-evaluating their career paths to find roles that offer both professional growth and personal fulfillment. According to a survey by The Muse, 75% of respondents are planning to look for a…

Read More