Thirdera’s ‘Be You’ Campaign: Celebrating Authenticity and Belonging in Pride Month

Belonging – a simple word, yet loaded with profound meaning. It implies more than mere inclusion; it reflects a deep-seated sense of acceptance, of being seen, heard, and understood for one’s true self. It is in this spirit that Thirdera launched its ‘Be You’ campaign during Pride Month, a thought-provoking initiative designed to inspire individuals to introspect on their sense of belonging.

The ‘Be You’ campaign resonates with the essence of Pride Month, encouraging everyone to be proud and confident in expressing their truest selves. It is a reminder that when we belong, we don’t merely exist within a group or a community; we become an integral part of it. We feel valued for who we are at our core, not just for what we can offer.

Recent Episodes

As the modern workforce continues to evolve, conversations around balance, fulfillment, and flexibility are taking center stage. With hybrid work redefining expectations and career paths becoming less linear, professionals are asking deeper questions about what “success” really means. According to Gallup’s latest data, only 31% of U.S. employees were engaged at work in…

Authenticity isn’t about perfection — it’s about having the courage to show up as your true self, even when self-doubt creeps in. Many of us wrestle with imposter syndrome, people-pleasing, and the fear of being seen, but real growth happens when we embrace vulnerability and learn to trust our own voice. By letting go of…

Success without sacrifice—that’s what more leaders are striving for. As burnout rates climb among high-achieving professionals balancing leadership, entrepreneurship, and family, the question of how to build sustainable success without sacrificing health or identity has never been more timely. Gallup’s research shows that burnout is far from rare: roughly three-quarters of U.S. employees say…