VCC’s Newest Venture, CMSI, Aims to Offer Timely Information on Client Projects

In the noisy world of B2B marketing, it’s easy for strategies to come and go like passing trends. Yet one approach—account-based marketing—continues to prove it’s more than just a buzzword. Marketers who’ve leaned into ABM often describe it as transformative, reshaping how sales and marketing teams align around their most important customers. And the results…

Service is often measured in numbers, but numbers rarely tell the whole story. True service leadership demands outcomes that reflect transformation, not just tallies. As nonprofits face mounting pressure to prove lasting nonprofit impact, leaders are rethinking how to balance data with lived experience. Funders want results beyond attendance counts, and communities demand change…

In 2019, travel and tourism contributed a whopping 10.4% of global GDP — a figure that vanished almost overnight when the pandemic brought the world to a standstill. Today, the industry has clawed its way back to that same share of the global economy, but travelers have changed. They no longer settle for polished marketing…