What Changed Because of Purpose Factory

Building a profitable company often comes down to one unglamorous but crucial skill: knowing exactly where your time is going. In the fast-moving world of financial services and startups, it’s easy to confuse growth with health—until cash flow realities expose the difference. Many founders are forced to confront whether their energy is spent building value or just treading water. The companies that adapt often do so by embracing discipline: installing systems that reveal which clients, projects, and processes truly move the needle. This kind of clarity transforms negotiations, giving leaders the data they need to make bold decisions—raising fees, renegotiating terms, or walking away from work that doesn’t serve the mission.

It’s a reminder that profitability isn’t just about revenue; it’s about aligning every hour with a sustainable vision. Few understand this better than Madison W. Harris, CPA, Founder and Partner at Cobalt Fund Services, who has seen firsthand how a structured approach, shaped through Purpose Factory, can change a company’s trajectory.

Recent Episodes

Buying behavior has shifted dramatically. Today’s B2B customers do most of their research before ever speaking with a salesperson. In fact, 61% of B2B buyers say they prefer a rep-free buying experience, according to a 2025 Gartner survey. At the same time, U.S. retail e-commerce sales exceeded $1.192 trillion in 2024. Growth still depends…

Dynasties are rare. Most teams rise, win for a season, and fade. A superstar retires. A coach leaves. The chemistry shifts. What once felt inevitable suddenly looks fragile. Sustained excellence is far harder than a single championship run — it requires standards that survive ego, systems that outlast individuals, and a culture strong enough to…

Comedy might be the most underused business skill in your toolkit… In a world of back-to-back Zoom calls, Slack threads, and AI-generated everything, real human connection can start to feel like an afterthought. We’re moving faster than ever, but sometimes we’re listening less, reacting more, and missing the small moments that actually build trust. The…