Wine Investment Has a Promising Future With Technology Pushing it Forth

 

Because investment opportunities are often shifting, wine investment is gaining some significant attention. With traditional markets experiencing volatility and uncertainty, investors are increasingly looking towards unique assets like fine wine and spirits to diversify their portfolios. The potential for appreciation over time, combined with the enjoyment of owning a tangible asset, has made wine a compelling investment choice. 

What is driving the surge in wine investment, and how is technology transforming this market?

In this episode of “Krow Knows,” host AJ Krow is joined by Anthony Zhang, co-founder and CEO of Vinovest, a leading wine and spirits trading platform that is revolutionizing the way people invest in wine and spirits, on this fascinating trend. They explored the intersection of technology and wine investment, discussing how Vinovest is democratizing access to this unique asset class and what the future holds for wine collectors and investors alike.

A few several points Krow and Zhang also discussed were:

  • How COVID-19 has impacted the wine and spirits industry, from prolonged supply chain issues to shifts in consumer preferences.
  • The current state of the wine market, including price corrections post-COVID and the factors driving volatility in rare and collectible wines.
  • How Vinovest is breaking down barriers to entry, making it easier for everyday investors to participate in the wine market.

Anthony Zhang is an entrepreneur. He is the CEO and co-founder of Vinovest. Based in Southern California, his journey in entrepreneurship began during his freshman year of college when he successfully launched his first startup. With a passion for alternative assets and a love for fine wine and whiskey, Zhang has built Vinovest into a sophisticated platform that brings transparency and accessibility to wine investment.

Article written by Alexandra Simon.

Recent Episodes

In an era when AI-driven search experiences are reshaping how customers discover brands, marketing leaders are navigating a confusing landscape of new acronyms, shifting behaviors, and bold industry predictions. Despite widespread claims that “SEO is dead,” the data tells a different story: organic search traffic has continued to grow even as platforms like ChatGPT, Gemini,…

Purpose doesn’t just shape what we do—it shapes how we grow. When we choose to move through our careers with intention, we start noticing the moments that build trust, the conversations that deepen understanding, and the relationships that elevate our impact. This episode of Professional Quotient digs into what it really means to show up…

Leadership conversations are shifting as companies navigate rapid change, tighter labor markets, and evolving employee expectations. Teams want leaders who show up with humility, clarity, and a genuine investment in people—traits that can’t be faked and can’t be automated. And with studies consistently linking team engagement to the quality of direct leadership, understanding how effective…