Concrete Soundbites
To stay lean on supply costs in your business, consider implementing the following strategies: Supplier Evaluation: Evaluate your current suppliers to ensure you are getting the best value for your money. Compare prices, quality, delivery times, and customer service among different suppliers. Negotiate contracts and pricing terms to secure the most favorable deals. Strategic…
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Concrete Soundbites
Why you need an expert concrete forming partner
Having an expert concrete forming partner can bring numerous benefits to your construction projects. Here are some reasons why you might need an expert concrete forming partner: Experience and Expertise: An expert concrete forming partner brings extensive experience and expertise in the field. They have a deep understanding of concrete forming techniques, best practices, and…
Concrete Soundbites
Quality Labor Impacting Construction Costs More Than Material Shortages
Indeed, the quality of labor can have a significant impact on construction costs, often surpassing the impact of material shortages. Here are some reasons why quality labor can have a more pronounced effect on construction costs: Efficiency and Productivity: Skilled and experienced laborers are generally more efficient and productive in their work. They possess…
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Interview with Robin Goldsmith
At ViVE 2025, Panda Health’s Jason Taylor and Verizon Healthcare’s Robin Goldsmith dive into the future of AI in healthcare, exploring how ambient technology is revolutionizing workflows for clinicians and improving patient experiences. A dynamic conversation not to be missed!
From Control to Community: Why Big Brands Struggle with UGC
In this episode of UGC for B2B, host Alice Iversen sits down with Bridget Benedetti, a former MarketScale client turned Digital Media Strategist, to discuss the massive shift from traditional marketing to an authentic, user-generated approach. Bridget shares her firsthand experience of watching MarketScale evolve from a content provider into a full-fledged UGC-driven powerhouse—one…
AI and The Future of Video Storytelling
In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus, sits down with Piyush Saggi, co-founder and CEO of Parmonic, to discuss AI’s impact on video storytelling. They explore AI’s role in video transformation, storytelling challenges, and how brands can balance automation with authenticity. Topics Covered * The Rise of…
The Right Content Strategy for Businesses: Why the Focus Should be on Data-Driven, Relevant Content
Business leaders navigate an overwhelming amount of marketing trends, insights, and data daily, often struggling to determine what truly builds trust and engagement. While many brands focus on educational content, research suggests that buyers are more likely to engage with content that offers industry insights, expert perspectives, and authenticity. Trust has become a key…
