Coupa Inspire
Join us in Las Vegas in 2025. The global community event where forward-thinking leaders from finance, procurement, supply chain, and IT come together to harness the power of spend to make margins multiply.
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Coupa
Schneider Electric is Coupa’s Spendsetter of the Year
A company established in 1836. Transforming their business for the future. Congratulations to this year’s Spendsetter of the Year. Schneider Electric is recognized for their excellence across procurement, supply chain and treasury. Thank you for being an inspiration to our Coupa Community.
Coupa
Join us in Vienna for Inspire EMEA 2024
The global community event where forward-thinking leaders from finance, procurement, supply chain, and IT come together to harness the power of spend to transform business and the world. Whether you’re an executive or a practitioner, work in finance, procurement, treasury, supply chain, or IT, Inspire has an experience tailored for you. Special focused sessions and…
Coupa
Get ready to experience Coupa Inspire in 2024
The global community event where forward-thinking leaders from finance, procurement, supply chain, and IT come together to harness the power of spend to transform business and the world. Whether you’re an executive or a practitioner, work in finance, procurement, treasury, supply chain, or IT, Inspire has an experience tailored for you. Transform your business…
Latest
Interview with Robin Goldsmith
At ViVE 2025, Panda Health’s Jason Taylor and Verizon Healthcare’s Robin Goldsmith dive into the future of AI in healthcare, exploring how ambient technology is revolutionizing workflows for clinicians and improving patient experiences. A dynamic conversation not to be missed!
From Control to Community: Why Big Brands Struggle with UGC
In this episode of UGC for B2B, host Alice Iversen sits down with Bridget Benedetti, a former MarketScale client turned Digital Media Strategist, to discuss the massive shift from traditional marketing to an authentic, user-generated approach. Bridget shares her firsthand experience of watching MarketScale evolve from a content provider into a full-fledged UGC-driven powerhouse—one…
AI and The Future of Video Storytelling
In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus, sits down with Piyush Saggi, co-founder and CEO of Parmonic, to discuss AI’s impact on video storytelling. They explore AI’s role in video transformation, storytelling challenges, and how brands can balance automation with authenticity. Topics Covered * The Rise of…
The Right Content Strategy for Businesses: Why the Focus Should be on Data-Driven, Relevant Content
Business leaders navigate an overwhelming amount of marketing trends, insights, and data daily, often struggling to determine what truly builds trust and engagement. While many brands focus on educational content, research suggests that buyers are more likely to engage with content that offers industry insights, expert perspectives, and authenticity. Trust has become a key…
