Coupa TV
Coupa TV is your front row seat to innovation and the latest industry insights. Join us for a special broadcast from Inspire Las Vegas, where we bring you exclusive content from industry leaders. In this episode, we explore the topic of total spend. Learn how to navigate today’s direct, indirect, and complex spend challenges and…
Latest
Coupa
Coupa TV explores how AI is transforming businesses
On this episode of Coupa TV, we cover what everyone is talking about – AI. Learn how AI is transforming businesses, revolutionizing decision-making, and impacting operations. Hear from industry experts and their views on artificial intelligence.
Coupa
Industry experts cover margin impact on this episode of Coupa TV
Discover how industry experts are maximizing margins and driving growth despite unpredictability. Coupa can help you multiply margins.
Coupa
Discover how to build a resilient supply chain on Coupa TV
Uncover strategies to build resilient supply chains, mitigate risks, and ensure supply continuity.
Latest
Interview with Robin Goldsmith
At ViVE 2025, Panda Health’s Jason Taylor and Verizon Healthcare’s Robin Goldsmith dive into the future of AI in healthcare, exploring how ambient technology is revolutionizing workflows for clinicians and improving patient experiences. A dynamic conversation not to be missed!
From Control to Community: Why Big Brands Struggle with UGC
In this episode of UGC for B2B, host Alice Iversen sits down with Bridget Benedetti, a former MarketScale client turned Digital Media Strategist, to discuss the massive shift from traditional marketing to an authentic, user-generated approach. Bridget shares her firsthand experience of watching MarketScale evolve from a content provider into a full-fledged UGC-driven powerhouse—one…
AI and The Future of Video Storytelling
In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus, sits down with Piyush Saggi, co-founder and CEO of Parmonic, to discuss AI’s impact on video storytelling. They explore AI’s role in video transformation, storytelling challenges, and how brands can balance automation with authenticity. Topics Covered * The Rise of…
The Right Content Strategy for Businesses: Why the Focus Should be on Data-Driven, Relevant Content
Business leaders navigate an overwhelming amount of marketing trends, insights, and data daily, often struggling to determine what truly builds trust and engagement. While many brands focus on educational content, research suggests that buyers are more likely to engage with content that offers industry insights, expert perspectives, and authenticity. Trust has become a key…
