ACE Designer Discusses the Student Experience

Nicholas Lee, a UX/UI Design Lead at ACE plays a crucial role in enhancing the web experience for prospective students. He’s focused on making the website user-friendly and enjoyable, from the first visit to potentially connecting with an enrollment counselor. The team’s goal is to provide answers to as many questions as possible directly on the site, aiming to empower visitors to find information at their own convenience.

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Higher education is at a crossroads. Institutions are being asked to do more with less—serve more students, prepare them for a rapidly changing, AI-shaped workforce, and prove the real-world value of a degree—all at the same time. Employers consistently note that while graduates are technically capable, many struggle to apply what they’ve learned to…

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