Skip to content
MarketScale
‹ Back to IndustriesEducation Technology

Dr. Mark Elgart, President and CEO of Cognia, on Shifts in Education and in States’ Needs for Testing

While some companies have struggled as a result of institutions not administering testing during the pandemic, Cognia has been able to emphasize different aspects of its offerings, such as professional development focused on remote teaching, in large part because of its diverse array of business lines and strong client relationships. Cognia’s state clients are advocating…

This story was produced through MarketScale. See how Education Technology teams put it to work with Executive Thought Leadership.

Share
Dr. Mark Elgart, President and CEO of Cognia, on Shifts in Education and in States’ Needs for Testing

Get featured

Want MarketScale to feature Education Technology?

Book a 15-minute demo and we'll map your Education Technology expertise to the content buyers are searching for.

Book a demo

While some companies have struggled as a result of institutions not administering testing during the pandemic, Cognia has been able to emphasize different aspects of its offerings, such as professional development focused on remote teaching, in large part because of its diverse array of business lines and strong client relationships. Cognia’s state clients are advocating for assessing in an environment focused on student improvement rather than high-stakes accountability. We’ve grown our staff and “we continue today doing a whole range of webinars to help [teachers] really navigate the improvement of learning” said Elgart. “It’s not going to go away once everything returns to whatever the new normal becomes.” Read more in 4 Big Shifts the Coronavirus Is Bringing to the Assessment Industry.

Your experts belong here

Every story in MarketScale Education Technology starts with a company putting its implementation leads, instructional designers, and district partners on the record. Buyers are already reading this topic. The only question is whose experts they find.

Procurement teams read long before they ever call, and your implementers get to answer their questions first.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Education Technology Insights

Get new expert content in your inbox.

Education Technology: are you visible to AI?

Before they reach out, Education Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Education Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your implementation leads, instructional designers, and district partners into the articles, video, and social content Education Technology buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Education Technology Insights

upGrad’s all-stock Unacademy deal makes integration capacity the scarce resource in India’s edtech consolidation

upGrad’s all-stock Unacademy deal makes integration capacity the scarce resource in India’s edtech consolidation

upGrad has acquired Unacademy in an all-stock deal valued at approximately ₹2,055 crore, with the acquisition having received approval from the Competition Commission of India (CCI). An additional acquisition of Internshala by upGrad is pending. The primary focus for upGrad following these acquisitions will be on effectively integrating these companies into its operations.

  • 01upGrad acquired Unacademy for approximately ₹2,055 crore after receiving CCI approval.
  • 02A pending acquisition of Internshala by upGrad is also underway.
  • 03Integration capacity is a critical factor in the consolidation of India's edtech sector.

Aug 22, 2026

AI agents are quietly rewriting school procurement, starting with the shopping cart

AI agents are quietly rewriting school procurement, starting with the shopping cart

AI agents are transforming school procurement by altering how educational institutions approach purchasing decisions. They are creating a new framework for K-12 AI purchasing and governance. District buyers and consumer AI-agent tests highlight emerging requirements in this field.

  • 01AI agents are influencing changes in school procurement processes.
  • 02New requirements for K-12 AI purchasing and governance are emerging.
  • 03District buyers are developing frameworks to manage AI purchasing.

Aug 22, 2026

U.S. institutions pay $2,000–$3,500 per enrolled international student as agency commission models shift away from gross-tuition percentages

U.S. institutions pay $2,000–$3,500 per enrolled international student as agency commission models shift away from gross-tuition percentages

A recent survey conducted by AIRC shows that U.S. educational institutions are increasingly adopting fixed-fee and net-tuition models for agency commissions instead of traditional percentage commissions. These institutions pay approximately $2,000 to $3,500 for each enrolled international student. The survey analyzed responses from 61 institutions across 26 states.

  • 01Educational institutions in the U.S. pay $2,000–$3,500 per international student as agency commission.
  • 02Fixed-fee and net-tuition models are gaining popularity over traditional percentage-based commissions.
  • 03The AIRC survey included 61 institutions from 26 different states.

Aug 12, 2026

Explore More Education Technology Insights

Read more expert perspectives from across Education Technology.

Browse Education Technology Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Education Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512