Skip to content
‹ Back to IndustriesEducation Technology

EdTech Leaders Search For Answers Amid Pandemic

As the world comes to grips with its new COVID-based realities, the business of education is convulsing. Schools and universities race to save the spring semester, while tech companies—from giants like Google and Cisco to thousands of other software and curriculum services—have jumped to their aid with remote learning solutions. In just a few weeks,…

This story was produced through MarketScale. See how Education Technology teams put it to work with Executive Thought Leadership.

·
Share
EdTech Leaders Search For Answers Amid Pandemic

Free workspace

Turn your Education Technology expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

As the world comes to grips with its new COVID-based realities, the business of education is convulsing. Schools and universities race to save the spring semester, while tech companies—from giants like Google and Cisco to thousands of other software and curriculum services—have jumped to their aid with remote learning solutions. In just a few weeks, they have combined to create the biggest beta test in history.

At the same time, educators look warily towards the fall and the long term. And some EdTech big thinkers have started to consider some answers to the question, “What’s next?” Din Heiman, Senior Vice President for the education software company Renaissance Learning, recently posted a provocative essay entitled “A Farewell To EdTech”:

As an industry, it is now we who are being put to a test. We are providing the backbone of educational continuity, the arsenal fortifying the critical efforts of our own first responders — administrators and educators around the globe. We will collectively be held accountable for how we bear the mantle of that responsibility; let’s do all that we can to ensure that history will judge us favorably in the important support role we’ve been thrust into.

Heiman goes on to list a series of first steps as to how the education industry (Don’t call it edtech!) can survive and even thrive during the chaos. Likewise, Sean Slade, Senior Director of Global Outreach at the Association for Supervision and Curriculum Development, a global educational leadership organization, see some sanity out of the madness:

We have an opportunity here to move expeditiously into a future stage, of utilizing this crisis to upend an antiquated system, and to replace it with one that engages the learner in learning and teaches them to learn how to learn. Universal content mastery is becoming less important, just as creativity, problem solving, and creating new knowledge is becoming more.

Michael Horn, Head of Strategy and Senior Strategy Partner at the Entangled Group, has already found some answers in Vietnam, where 98% of students have been able to make the transition to online learning.

Amidst the challenges that COVID-19 brings, I hope we see education innovations that don’t just take subpar brick-and-mortar experiences and move them online where they will be even worse, but instead transcend the traditional lecture model to leverage technology and fundamentally transform the learning experience into one in which all students have a much greater likelihood of success.

We here at MarketScale plan to follow these ideas and discuss with these leaders in-depth in upcoming podcasts. Be sure to follow us for scheduled details.

Your experts belong here

Every story in MarketScale Education Technology starts with a company putting its implementation leads, instructional designers, and district partners on the record. Buyers are already reading this topic. The only question is whose experts they find.

Procurement teams read long before they ever call, and your implementers get to answer their questions first.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Education Technology, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Education Technology: are you visible to AI?

Before they reach out, Education Technology buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Education Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your implementation leads, instructional designers, and district partners into the articles, video, and social content Education Technology buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Education Technology Insights

More EdTech companies are changing hands, at lower prices

More EdTech companies are changing hands, at lower prices

Edtech acquisitions reached 149 through August 2026, with four months of the year still to go. Prices went the other way. The median disclosed revenue multiple fell from 2.3x to 1.3x, though deals above $160 million carried a median 5.9x in Berkery Noyes' historical sample.

  • 01Corum Group counted 149 edtech acquisitions through August 2026, and the median disclosed revenue multiple dropped from 2.3x in the second half of 2025 to 1.3x in the first half of 2026.
  • 02Only 9% of deals disclose terms, so the number to watch is whether disclosed deal value starts rising alongside deal count or stays near $6.5 billion.

Oct 30, 2026

A $4 billion repair backlog will now shape Louisiana's college building budgets

A $4 billion repair backlog will now shape Louisiana's college building budgets

A Gordian assessment prepared for the Board of Regents puts the deferred maintenance backlog at Louisiana's public colleges at $4 billion. Buildings in the LSU and University of Louisiana systems average 64 years old, compared with 53 years for the community and technical colleges. Those findings now sit alongside a $1.25 billion capital request covering 73 projects.

  • 01Louisiana's state buildings are 70% concentrated on public postsecondary campuses, making higher education the primary owner of state-owned facility inventory.
  • 02The University of Louisiana System has the largest share of highest-risk buildings (over 50 years old) at 35%, while the community and technical college system leads in low-risk buildings at 22%.
  • 03The $1.25 billion capital outlay request covers 73 construction projects but measures construction and new work, not the $4 billion deferred maintenance backlog, representing different funding categories.

Oct 29, 2026

Field of study drives community college certificate earnings test outcomes

Field of study drives community college certificate earnings test outcomes

Community college degrees almost all pass the new federal earnings test. Certificate results vary more: in Texas, construction trades certificates put students $48,000 ahead while IT certificates left them $21,000 behind.

  • 01Field of study is the sharper question for program review: in Texas, construction certificates beat similar peers by about $48,000 after five years while IT certificates trailed by about $21,000.

Oct 27, 2026

Explore More Education Technology Insights

Read more expert perspectives from across Education Technology.

Browse Education Technology Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Education Technology and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512