Skip to content
‹ Back to IndustriesEducation Technology

EdTech Leaders Search For Answers Amid Pandemic

As the world comes to grips with its new COVID-based realities, the business of education is convulsing. Schools and universities race to save the spring semester, while tech companies—from giants like Google and Cisco to thousands of other software and curriculum services—have jumped to their aid with remote learning solutions. In just a few weeks,…

This story was produced through MarketScale. See how Education Technology teams put it to work with Executive Thought Leadership.

·
Share
EdTech Leaders Search For Answers Amid Pandemic

Free workspace

Turn your Education Technology expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

As the world comes to grips with its new COVID-based realities, the business of education is convulsing. Schools and universities race to save the spring semester, while tech companies—from giants like Google and Cisco to thousands of other software and curriculum services—have jumped to their aid with remote learning solutions. In just a few weeks, they have combined to create the biggest beta test in history.

At the same time, educators look warily towards the fall and the long term. And some EdTech big thinkers have started to consider some answers to the question, “What’s next?” Din Heiman, Senior Vice President for the education software company Renaissance Learning, recently posted a provocative essay entitled “A Farewell To EdTech”:

As an industry, it is now we who are being put to a test. We are providing the backbone of educational continuity, the arsenal fortifying the critical efforts of our own first responders — administrators and educators around the globe. We will collectively be held accountable for how we bear the mantle of that responsibility; let’s do all that we can to ensure that history will judge us favorably in the important support role we’ve been thrust into.

Heiman goes on to list a series of first steps as to how the education industry (Don’t call it edtech!) can survive and even thrive during the chaos. Likewise, Sean Slade, Senior Director of Global Outreach at the Association for Supervision and Curriculum Development, a global educational leadership organization, see some sanity out of the madness:

We have an opportunity here to move expeditiously into a future stage, of utilizing this crisis to upend an antiquated system, and to replace it with one that engages the learner in learning and teaches them to learn how to learn. Universal content mastery is becoming less important, just as creativity, problem solving, and creating new knowledge is becoming more.

Michael Horn, Head of Strategy and Senior Strategy Partner at the Entangled Group, has already found some answers in Vietnam, where 98% of students have been able to make the transition to online learning.

Amidst the challenges that COVID-19 brings, I hope we see education innovations that don’t just take subpar brick-and-mortar experiences and move them online where they will be even worse, but instead transcend the traditional lecture model to leverage technology and fundamentally transform the learning experience into one in which all students have a much greater likelihood of success.

We here at MarketScale plan to follow these ideas and discuss with these leaders in-depth in upcoming podcasts. Be sure to follow us for scheduled details.

Your experts belong here

Every story in MarketScale Education Technology starts with a company putting its implementation leads, instructional designers, and district partners on the record. Buyers are already reading this topic. The only question is whose experts they find.

Procurement teams read long before they ever call, and your implementers get to answer their questions first.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Education Technology, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Education Technology: are you visible to AI?

Before they reach out, Education Technology buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Education Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your implementation leads, instructional designers, and district partners into the articles, video, and social content Education Technology buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Education Technology Insights

AI didn't break integrity, it exposed credentialism

AI didn't break integrity, it exposed credentialism

Phil Hill argues AI is exposing a preexisting higher-ed flaw: institutions built around credentials rather than demonstrated learning. In his view, better cheating detection won’t solve it; schools need clearer assessment of what students can actually do, drawing on competency-based education, authentic assessment, and frameworks like the University of Sydney’s two-stream model for AI-allowed and AI-excluded work.

  • 01Credentialism—treating the credential as the goal rather than evidence of learning—creates incentives for shortcuts that existed before AI; students pursue credentials as boxes to check rather than milestones in learning.
  • 02States like Michigan and Texas are redefining postsecondary credentials to include skill certificates alongside degrees, but broader definitions only matter if assessment measures actual learning, not just completion.
  • 03Hill’s three learning-centered models include competency-based education, authentic assessment, and the University of Sydney’s two-stream assessment framework.

Oct 6, 2026

Lewis University picks Ellucian Student to support its 2026–2029 strategic plan

Lewis University picks Ellucian Student to support its 2026–2029 strategic plan

Lewis University, which serves more than 7,000 students, will move to Ellucian Student, HCM and Finance. The rollout runs through Project Tailwind, a key part of the university's 2026–2029 Taking Flight strategic plan. The release lists support for a growing population of traditional, online, workforce and lifelong learners among the platform's goals.

  • 01Excelsior University deployed Scholarship Universe early while its Ellucian Student implementation is still ongoing.

Oct 2, 2026

CoSN tells school districts to plan for adoption before they buy new tech

CoSN tells school districts to plan for adoption before they buy new tech

CoSN's 2026 Blaschke Report and companion toolkit give K-12 districts a plan for technology change. Its main point is timing. Districts should define the problem, the success measure and staff workload before procurement, then run rollouts through change champions and a council that reviews significant technology changes.

  • 01CoSN’s toolkit pushes planning before procurement: define the problem, affected groups, timeline, and success measures, and account for competing initiatives and implementation fatigue.
  • 02The toolkit urges leaders to account for competing initiatives and implementation fatigue before procurement or a districtwide rollout.
  • 03After launch, districts should track adoption indicators, review feedback and help requests, keep refresher training going, and conduct a post-implementation review.

Oct 2, 2026

Explore More Education Technology Insights

Read more expert perspectives from across Education Technology.

Browse Education Technology Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Education Technology and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512