Skip to content
MarketScale
‹ Back to IndustriesEducation Technology

EdTech Leaders Search For Answers Amid Pandemic

As the world comes to grips with its new COVID-based realities, the business of education is convulsing. Schools and universities race to save the spring semester, while tech companies—from giants like Google and Cisco to thousands of other software and curriculum services—have jumped to their aid with remote learning solutions. In just a few weeks,…

This story was produced through MarketScale. See how Education Technology teams put it to work with Executive Thought Leadership.

Share
EdTech Leaders Search For Answers Amid Pandemic

Get featured

Want to get featured in MarketScale Education Technology?

Create a free MarketScale workspace and get your company's expertise featured across our Education Technology coverage. No credit card, no demo required.

Request an invite

As the world comes to grips with its new COVID-based realities, the business of education is convulsing. Schools and universities race to save the spring semester, while tech companies—from giants like Google and Cisco to thousands of other software and curriculum services—have jumped to their aid with remote learning solutions. In just a few weeks, they have combined to create the biggest beta test in history.

At the same time, educators look warily towards the fall and the long term. And some EdTech big thinkers have started to consider some answers to the question, “What’s next?” Din Heiman, Senior Vice President for the education software company Renaissance Learning, recently posted a provocative essay entitled “A Farewell To EdTech”:

As an industry, it is now we who are being put to a test. We are providing the backbone of educational continuity, the arsenal fortifying the critical efforts of our own first responders — administrators and educators around the globe. We will collectively be held accountable for how we bear the mantle of that responsibility; let’s do all that we can to ensure that history will judge us favorably in the important support role we’ve been thrust into.

Heiman goes on to list a series of first steps as to how the education industry (Don’t call it edtech!) can survive and even thrive during the chaos. Likewise, Sean Slade, Senior Director of Global Outreach at the Association for Supervision and Curriculum Development, a global educational leadership organization, see some sanity out of the madness:

We have an opportunity here to move expeditiously into a future stage, of utilizing this crisis to upend an antiquated system, and to replace it with one that engages the learner in learning and teaches them to learn how to learn. Universal content mastery is becoming less important, just as creativity, problem solving, and creating new knowledge is becoming more.

Michael Horn, Head of Strategy and Senior Strategy Partner at the Entangled Group, has already found some answers in Vietnam, where 98% of students have been able to make the transition to online learning.

Amidst the challenges that COVID-19 brings, I hope we see education innovations that don’t just take subpar brick-and-mortar experiences and move them online where they will be even worse, but instead transcend the traditional lecture model to leverage technology and fundamentally transform the learning experience into one in which all students have a much greater likelihood of success.

We here at MarketScale plan to follow these ideas and discuss with these leaders in-depth in upcoming podcasts. Be sure to follow us for scheduled details.

Your experts belong here

Every story in MarketScale Education Technology starts with a company putting its implementation leads, instructional designers, and district partners on the record. Buyers are already reading this topic. The only question is whose experts they find.

Procurement teams read long before they ever call, and your implementers get to answer their questions first.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Education Technology Insights

Get new expert content in your inbox.

Education Technology: are you visible to AI?

Before they reach out, Education Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Education Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your implementation leads, instructional designers, and district partners into the articles, video, and social content Education Technology buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Education Technology Insights

AI Readiness in Education

AI Readiness in Education

AI adoption in education requires students to develop practical problem-solving skills and readiness to use AI effectively in their careers. Dr. Ngoc Cindy Pham at CUNY Brooklyn College redesigns curricula to emphasize AI literacy through experiential learning and industry partnerships that align academic training with real-world employer needs.

  • 01Students must defend their AI-assisted decisions through reasoning, not just rely on AI outputs, to ensure understanding of marketing concepts in practice.
  • 02Educational institutions should partner with employers as co-creators of curriculum rather than designing courses on theory alone, ensuring skills meet actual workplace demands.
  • 03AI literacy and readiness are becoming central to higher education frameworks, requiring continuous collaboration between educators and industry to adapt to evolving technologies.

Sep 1, 2026

How NASH and Texas are scaling microcredentials

How NASH and Texas are scaling microcredentials

Microcredentials are emerging as a strategic tool to bridge academic qualifications and industry workforce demands, with institutions embedding AI-related skills into these programs. Educational leaders like Dr. Kelvin Bentley at NASH are building communities of practice that enable collaboration between universities, industry partners, and employers to deploy microcredentials at scale.

  • 01Microcredentials provide verifiable, industry-relevant skills that address immediate staffing shortages in healthcare and education sectors.
  • 02Embedding AI skill sets in microcredential programs aligns educational offerings with modern job market demands while preserving critical thinking standards.
  • 03Communities of practice across institutions facilitate knowledge sharing and implementation strategies that adapt microcredential programs to changing industry needs.

Sep 1, 2026

The First Year Experience: A Panel Discussion

The First Year Experience: A Panel Discussion

A panel discussion on the "Signals and Higher Ed" podcast explored how universities enhance the first-year experience for student success. Experts from Arizona State University, University of Utah, and Podium Education emphasized the importance of integrating work and learning, balancing exploration with guided discovery, and preparing students for post-graduation career outcomes from day one.

  • 01Universities should expose students to work-integrated learning and career preparation in the first year, not defer professional development to later semesters
  • 02Structured exploration programs like ASU's Explore and University of Utah's Quest help students discover interests without overwhelming pressure to commit to a major immediately
  • 03Institutions must redesign educational processes to reduce unnecessary major changes and excess credit accumulation, enabling timely graduation and better career readiness

Sep 1, 2026

Explore More Education Technology Insights

Read more expert perspectives from across Education Technology.

Browse Education Technology Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Education Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512