On the Future of For-Profit Higher Ed

Although private for-profit universities are hardly a new thing—the University of Phoenix, perhaps most famous for its online offerings, was actually founded in 1976—and have only grown with the advent of the internet, there is still a great deal of resistance from both student and government to this model of higher education. The public perception is that degrees from for-profit universities are worth less than those from public universities. Worse, there is fear that these institutions may go out of business, essentially making those degrees worthless—a fear which has prompted the legislature of Maryland to propose imposing an additional fee on for-profit school tuitions so there will be a pool of money to pay students back should the school they attend go under. 

Yet, there seems little question that for-profit universities are here to stay since these schools are at the forefront of innovation in education, particularly in online instruction. Public universities remain far behind even such stalwart institutions as banks and retail. Given that universities are supposed to be preparing the next generation of thinkers, business owners, and employees, universities should rather be at the forefront of innovation—and yet, they’re not. 

One potential solution is a private-public partnership. For example, Education Dive reports that “Grand Canyon University President Brian Mueller said he’s had a number of traditional nonprofit institution leaders approach him about partnering to offer GCU’s online courses to students at other institutions, which he says he considers a good business opportunity for GCU.” Further, GCU is trying to attain nonprofit status, wherein “the academic assets and business operations would transfer to a newly formed nonprofit arm, while the student affairs, human resources, and communications would remain functions of the for-profit entity.” 

As tuition costs at public universities continue to skyrocket, putting people in the position of having to rack up hundreds of thousands of dollars’ worth of debt, new financial models are increasingly in demand. Innovations across higher education, from finances to the delivery of educational content, will need to emerge in order to provide people with the kind of education they want. If neither public nor private universities can do it, you may rest assured that companies like Amazon will.

Follow us on social media for the latest updates in B2B!

Image

Latest

Engineering
Engineering Education Needs to Be Human-Centered, Purpose-Driven, and Grounded in Real-World Problem Solving
May 11, 2026

Student disengagement, the rapid rise of AI, and shifting workforce expectations are pushing higher education to rethink how it prepares graduates. Engineering programs—long defined by rigor and technical depth—are now under pressure to stay relevant, improve retention, and produce graduates who can actually solve real-world problems, not just theoretical ones. And the numbers back…

Read More
Solo Stove
From Fire Pits to Outdoor Rituals: How Solo Stove Is Building a Lifestyle Brand Through Differentiation and Design
May 8, 2026

The backyard has become more than a place to grill, sit, or pass through on the way back inside. Increasingly, it is being treated as an extension of the home itself: a gathering place, a design statement, and a stage for the small rituals that bring people together. Solo Stove has leaned into that…

Read More
faith
Crafted Journey How To: Aligning Faith, Leadership and Career Purpose Without Losing Sight of What Matters Most
May 5, 2026

Professionals are increasingly questioning whether career success alone can deliver meaning, identity and long-term fulfillment. Coaching has moved beyond productivity hacks into deeper questions of purpose, faith and human flourishing, especially for leaders who want their work to create impact without becoming their entire identity. Research has consistently found a strong business case for…

Read More
AI adoption strategy
The AI Reality Check: Why AI Adoption Strategy, Not Tools, Will Decide the Winners
May 5, 2026

Artificial intelligence has moved from novelty to necessity almost overnight. Since generative AI tools entered the mainstream just a few years ago, organizations across every industry have felt pressure to “do something” with AI—often before they fully understand what that something should be. Research shows that while most companies are experimenting with AI, very…

Read More