Skip to content
‹ Back to IndustriesEducation Technology

How Online Learning Went Mainstream

The Growing Prevalence of Online Education One out of three higher education students takes at least one course online. About one in six students enroll entirely in online courses to earn their degree remotely. This trend of increasing numbers of students choosing to learn online is expected to grow as the distance format of education…

This story was produced through MarketScale. See how Education Technology teams put it to work with Executive Thought Leadership.

Share
How Online Learning Went Mainstream

Free workspace

Turn your Education Technology expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

The Growing Prevalence of Online Education

One out of three higher education students takes at least one course online. About one in six students enroll entirely in online courses to earn their degree remotely. This trend of increasing numbers of students choosing to learn online is expected to grow as the distance format of education is now considered normalized.

How Online Education Began

According to a Forbes report, before the internet existed, people received remote education through correspondence courses in the mail. As the mainstream became more comfortable with email and web interaction in the 1990s, most in the higher education industry saw online learning as a “fringe” program that modernized old-time correspondence mail courses.

However, around the year 2000, universities began to recognize that online education could operate more extensively and include the same tuition as traditional degrees. It was then that online education offerings began to increase rapidly.

How Far Online Education Has Come

Many institutes of higher education that have embraced online education are for-profit. Tuition and fees drive their model. Non-profit and public colleges and universities, in order to compete, are also offering online education options, but these are usually more traditional in structure than for-profit versions.

One of the key differences is that for-profit online education tends to be viewed as a product from a company, whereas non-profit or public education is viewed as a service offered by established, proven institutions. For-profit models have been struggling for years now, particularly since non-profits began regularly offering online options. Achievement gaps and low-graduation rates are some of the challenges that for-profit online programs face. Many for-profits now offer in-person options to compete with the benefits of traditional education.

Current statistics show that public and non-profit universities offer fewer exclusively distance-learning programs than for-profit institutions. However, public and non-profit programs have significantly higher enrollment totals of distance learners than for-profit counterparts. This shows a preference among learners for mixed-format options.

Several of the most well-known for-profit institutions that once reigned in online education are now adapting to include physical locations. Meanwhile, the colleges and universities with the most thriving online programs are traditional, long-standing, and have physical locations. This emerging trend of students preferring mixed-format educational options is trickling down into K-12 level education too.

As Education Week reports, millions of K-12 students now take online classes. A small percentage of these students enroll in entirely online programs and never attend a physical school. The majority of students, though, enroll in supplemental online courses along with traditional learning formats. Some of these are hosted through for-profits, virtual school programs, or colleges offering advanced placement options.

Many supplemental online options are infiltrating traditional public schools, where students may complete self-paced supplemental courses. In the state of Indiana, for example, public elementary schools can build “e-learning” days into their curriculum. On these days, students use digital resources to continue their learning away from their physical school location.

As these young students who are immersed in both in-person and online learning grow to become college students, experts will be watching for the effects on both for-profit and non-profit or public universities course formats and offerings.

Your experts belong here

Every story in MarketScale Education Technology starts with a company putting its implementation leads, instructional designers, and district partners on the record. Buyers are already reading this topic. The only question is whose experts they find.

Procurement teams read long before they ever call, and your implementers get to answer their questions first.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Education Technology, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Education Technology: are you visible to AI?

Before they reach out, Education Technology buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Education Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your implementation leads, instructional designers, and district partners into the articles, video, and social content Education Technology buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Education Technology Insights

Organizational support is positively tied to faculty agility in a survey of 497 faculty

Organizational support is positively tied to faculty agility in a survey of 497 faculty

A study of 497 faculty at public and private universities in India finds organizational support positively and significantly associated with faculty agility. Agility, in turn, partly links digital transformation to sustainable work outcomes.

  • 01Faculty agility partially mediates the link between digital transformation and sustainable work outcomes, suggesting that a campus AI plan should pair tool adoption with explicit faculty support and readiness efforts, not treat implementation as a software purchase alone.
  • 02The findings come from a cross-sectional survey, so they show association rather than cause, and they sit alongside other research where the proposed middle step did not carry AI's effect through.

Sep 26, 2026

Strada's $25M HBCU bet started with listening, not a program to fund

Strada's $25M HBCU bet started with listening, not a program to fund

Strada Education Foundation committed $25 million over eight years to HBCUs in August 2020 and, instead of imposing a pre-designed program, ran a listening tour with presidents and chancellors to surface needs. The framework that emerged now runs at 47 institutions, pairing a $7,000 scholarship with $1,200 per student per year in flexible funds to remove work-based learning barriers—shifting power from funder control to campus ownership and helping seniors complete internships at rates above national figures.

  • 01Strada Education Foundation committed $25 million over eight years to HBCUs, then developed a work-based learning-focused framework after a listening tour with campus leaders.
  • 02The foundation prioritized listening to the institutions before creating the scholarship program.
  • 03The initiative allows HBCUs to direct funds according to their specific needs.

Sep 24, 2026

Hermantown to add Dunwoody dual-credit courses in fall 2026, including VR DC Circuits labs

Hermantown to add Dunwoody dual-credit courses in fall 2026, including VR DC Circuits labs

Hermantown High School plans to add two hybrid CTE courses with Dunwoody College of Technology in fall 2026, with dual credit and high school credit. Fundamentals of DC Circuits includes VR vision goggles for parts of the lab work.

  • 01Two hybrid CTE courses with dual high school and Dunwoody college credit launch at Hermantown High School in fall 2026.
  • 02Fundamentals of DC Circuits students use virtual reality vision goggles for portions of lab work.
  • 03MPR News reported Dunwoody is launching a fall pilot in six Minnesota school districts to bring college-level technical classes into high schools.

Sep 23, 2026

Explore More Education Technology Insights

Read more expert perspectives from across Education Technology.

Browse Education Technology Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Education Technology and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512